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PPC + SEO The Ultimate Market Research Tandem

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From the SMX East 2014 Conference in New York City, NY. SESSION: Let'S Work Together: How Seo & Sem Can Help Each Other. PRESENTATION: PPC + SEO The Ultimate Market Research Tandem - Given by Aaron Levy, @bigalittlea, PPC Consultant - Cast Iron Digital. #SMX #11B

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PPC + SEO The Ultimate Market Research Tandem

  1. 1. ppc + seo
  2. 2. bit.ly/ppcseolove
  3. 3. flickr.com/loop_oh/
  4. 4. demographics @bigalittlea
  5. 5. 21-39 female degree flickr.com/francisco_osorio/
  6. 6. demographics @bigalittlea
  7. 7. who are they? @bigalittlea
  8. 8. what do they love? flickr.com/nlireland
  9. 9. what excites them? flickr.com/yaffamedia
  10. 10. what scares them? sgarbe.com
  11. 11. what will they read save share? @bigalittlea
  12. 12. what will they give up? flickr.com/theeerin
  13. 13. if i build it, will they come?
  14. 14. OBSERVE @bigalittlea
  15. 15. Search questions 1: query mining flickr.com/theeerin
  16. 16. prioritize keywords …(duh) @bigalittlea
  17. 17. aov: $89 cvr: 5.1%
  18. 18. agnostic? aov: $87 cvr: 3.3%
  19. 19. men? aov: $82 cvr: 6.6%
  20. 20. women! aov: $94 cvr: 7.9%
  21. 21. question mining flickr.com/derek_b
  22. 22. @bigalittlea
  23. 23. who what where when why how do can if @bigalittlea
  24. 24. queries imps clicks how to make a squeeze page 771 62 how to create a squeeze page 727 70 how to build a squeeze page 214 34 how to create a squeeze page in wordpress 177 25 how to use brand 132 33 how to make a squeeze page on wordpress 104 19 how to make squeeze page 58 19 how to setup a squeeze page on wordpress 50 9 how to setup a squeeze page 49 15 how to create a squeeze page for free 49 10 how much does brand cost 46 18
  25. 25. queries imps clicks what is a squeeze page 5,310 199 what is brand 1,588 201 what is an autoresponder 701 55 what is mailchimp 189 2 what is squeeze page 101 14 what is auto response 98 3 what is autoresponder 82 22 what are autoresponders 61 10 what is mail chimp 60 1 what are squeeze page examples 57 13 what is a autoresponder 56 12 what are squeeze pages 38 3
  26. 26. FOLLOW @bigalittlea
  27. 27. visitor comes to your site visitor added to list visitor leaves your ad displays across the web visitor returns to your site, more $$$ @bigalittlea
  28. 28. visitor comes to your site visitor added to list visitor leaves your ad displays across the web visitor returns to your site, more $$$ @bigalittlea
  29. 29. lovely bride to be
  30. 30. PreOwnedWeddingDresses.com @bigalittlea
  31. 31. shopping tips @bigalittlea
  32. 32. @bigalittlea
  33. 33. adverse weather wedding guides @bigalittlea
  34. 34. @bigalittlea
  35. 35. @bigalittlea
  36. 36. buying a house together @bigalittlea
  37. 37. …living together…? @bigalittlea
  38. 38. @bigalittlea
  39. 39. they’re dating!?!? @bigalittlea
  40. 40. window shoppers bridesmaids guests @bigalittlea
  41. 41. Search query (RLDSA) what aren’t we targeting?
  42. 42. remarketing + DSA
  43. 43. ACCELERATE
  44. 44. @bigalittlea
  45. 45. there’s more!
  46. 46. visitor comes to your site visitor added to list visitor leaves your ad displays across the web visitor returns to your site, more $$$ @bigalittlea
  47. 47. visitor comes to your site visitor added to list visitor leaves your ad displays across the web visitor returns to your site, more $$$ @bigalittlea
  48. 48. find look-a-likes
  49. 49. GIVE A DOG A BONE
  50. 50. Where does he get all those wonderful toys?
  51. 51. @bigalittlea
  52. 52. teach us!! @bigalittlea
  53. 53. find (almost) anybody’s email address - @robousbey complete list of little-known tricks to finding anyone’s email - @olgafilonchuk how to find anyone’s email using allmytweets - @mmstll
  54. 54. we need those!! @bigalittlea
  55. 55. or buy us beer. preferably beer with a goat on it. @bigalittlea
  56. 56. bit.ly/ppcseolove

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