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Pinterest Marketing Framework By Daniel Maloney

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From the SMX East 2014 Conference in New York City, NY. SESSION: Pinterest: Marketing On The webs Visual Shop. PRESENTATION: A Pinterest Marketing Framework - Given by Daniel Maloney, @DanielPMaloney, CEO, Co-Founder - Tailwind. #SMX #32D

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Pinterest Marketing Framework By Daniel Maloney

  1. 1. @TailwindApp #SMX #32D A Pinterest Marketing Framework Daniel Maloney, CEO & Co-founder @danielpmaloney @TailwindApp #SMX #32D
  2. 2. @TailwindApp #SMX #32D Tailwind: A Visual Marke2ng Pla5orm Used by 25,000 Brands and Agencies Rich Data at the Core Each Day… 70+ million users >500 million images 1B+ connecFons Create & Curate Content Schedule & Publish Manage Promo2ons Analy2cs & Insights
  3. 3. @TailwindApp #SMX #32D Disclosure: We’re A Pinterest Developer Partner • Business Insights API announced May 2014 • Select developers included • Faster product development • More Fmely, reliable data See hGp://blog.tailwindapp.com/pinterest-­‐api-­‐business-­‐insights/
  4. 4. @TailwindApp #SMX #32D On the Block… 1. Pinterest’s Framework for Marketers (Me) 2. Driving Traffic with Pinterest Search (Anna) 3. Gearing up for Promoted Pins (Brittany) 4. Optimization Techniques (Matt)
  5. 5. @TailwindApp #SMX #32D The Four Stages of Discovery FUTURE PRESENT Source: Pinterest Business Blog NEED DEFINED NEED UNDEFINED
  6. 6. @TailwindApp #SMX #32D The Four Stages of Discovery NEED DEFINED FUTURE PRESENT NEED UNDEFINED Source: Pinterest Business Blog
  7. 7. @TailwindApp #SMX #32D Pinterest is Aspirational What I’m doing Who I am Who I WANT TO BE
  8. 8. @TailwindApp #SMX #32D The Time Axis & Lifetime of a Pin 5-25 mins 5-25 minutes 80 minutes Weeks to Months Sources: http://corp.klout.com/blog/2011/11/the-life-of-a-tweet/; http://www.marketingpilgrim.com/2011/04/new-study-half-life-of-a-facebook-post.html; Tailwind client data: internal + Google Analytics; based on a sample of client repins
  9. 9. @TailwindApp #SMX #32D
  10. 10. @TailwindApp #SMX #32D
  11. 11. @TailwindApp #SMX #32D The “Definition” Axis NEED DEFINED FUTURE PRESENT NEED UNDEFINED Source: Pinterest Business Blog
  12. 12. @TailwindApp #SMX #32D Different Discovery Mechanisms WELL DEFINED SOMEWHAT DEFINED NEED UNDEFINED
  13. 13. @TailwindApp #SMX #32D The Four Stages of Discovery NEED DEFINED Maybe I could… FUTURE PRESENT NEED UNDEFINED Source: Pinterest Business Blog I know what I want I’m narrowing Just looking… it down…
  14. 14. @TailwindApp #SMX #32D The Four Stages of Discovery NEED DEFINED Consideration FUTURE PRESENT NEED UNDEFINED Source: Pinterest Business Blog Conversion Awareness Evaluation
  15. 15. @TailwindApp #SMX #32D Planning a Wedding NEED DEFINED I think I want a shabby chic wedding… FUTURE PRESENT NEED UNDEFINED Source: Pinterest Business Blog I need ruffled tablecloths. I’m Engaged! Show me pretty wedding photos.
  16. 16. @TailwindApp #SMX #32D Holiday Gift Giving NEED DEFINED FUTURE PRESENT NEED UNDEFINED Source: Pinterest Business Blog Find the best place to buy a Samsung Tab Build a secret board to compare this year’s tablets Pinning gift ideas as I see them
  17. 17. @TailwindApp #SMX #32D A Special Dinner NEED DEFINED I should learn how to cook a Turkey FUTURE PRESENT NEED UNDEFINED Source: Pinterest Business Blog Select menu and make a shopping list Narrow down to 10 possible side dishes Build a recipe Board year-round
  18. 18. @TailwindApp #SMX #32D Strategies for the Stages… NEED DEFINED SEO Cross- Promotion FUTURE PRESENT NEED UNDEFINED Source: Pinterest Business Blog Promoted Pins Promotions & Influencers Content Marketing
  19. 19. @TailwindApp #SMX #32D YOUR TURN: MAP YOUR CUSTOMER JOURNEY NEED DEFINED ? Email me for a worksheet: danny@tailwindapp.com FUTURE PRESENT NEED UNDEFINED Source: Pinterest Business Blog ? ? ?
  20. 20. @TailwindApp #SMX #32D How Can I Help? @danielpmaloney danny@tailwindapp.com

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