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presentation! 
Phone Calls & Mobile Commerce! 
What Marketers Should Know to Optimize Sales! 
Irv Shapiro! 
>ifbyphone!
What’s in your 
pocket?!
ng in Local | P 
Phone Calls: T 
The New Ad C 
Currency of th 
In many cases people prefer to call vs click.! 
he Smartpho...
We all have 
seen the same 
data.!
It’s A Mobile World: U.S. Smartphone Adoption! 
Source: BIA Kelsey (2013)! 
5! 
> 276 million smartphones in 
the U.S. by ...
The Higher the Price, the More Likely the Call! 
Source: Google 2013
Case studies 
demonstrate the 
uplift of promoting 
phone calls. !
Case Studies! 
TellurideLodging.com – bookings up 2.5x after highlighting 
and tracking phone calls. 
Versatube, Do-It-You...
We are missing the 
most important point.!
It is not about 
attribution, linear 
regressions or 
counting calls.!
To improve sales you 
need to engage your 
customer at every 
point of the purchase 
funnel.!
Full funnel customer engagement! 
POST 
CALL 
Integra(on 
& 
Analy(cs 
Outbound 
Communica(on 
DURING 
CALL 
DURING 
CALL ...
About Ifbyphone 
> Software company based in 
Chicago, IL first product 
delivery Q1 2008. 
> Leader in voice-based 
marke...
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Phone Calls & Mobile Commerce Irv Shapiro

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From the SMX East 2014 Conference in New York City, NY. SESSION: Youtube Success Stories For Marketers. PRESENTATION: Phone Calls & Mobile Commerce - Given by Irv Shapiro, CEO/CTO - Ifbyphone. #SMX #34D

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Phone Calls & Mobile Commerce Irv Shapiro

  1. 1. presentation! Phone Calls & Mobile Commerce! What Marketers Should Know to Optimize Sales! Irv Shapiro! >ifbyphone!
  2. 2. What’s in your pocket?!
  3. 3. ng in Local | P Phone Calls: T The New Ad C Currency of th In many cases people prefer to call vs click.! he Smartphon Source: BIA Kelsey (2013)! 3! Figu Leadin ure 9: Call l Volume t to Busine esses Explo odes (BIA A/Kelsey 201 13) ne Era 30 billion ! inbound sales calls from mobile search in the U.S. in 2013! 73 billion ! inbound sales calls expected from mobile search in 2018! Calls Reduce Buying Fric2on
  4. 4. We all have seen the same data.!
  5. 5. It’s A Mobile World: U.S. Smartphone Adoption! Source: BIA Kelsey (2013)! 5! > 276 million smartphones in the U.S. by 2017! > 92% of all mobile devices will be smartphones! > Since 2010, the percentage of traffic to e-commerce sites from phones jumped from 3.4% to 24.5%. Desktop traffic down from 96.6% to 63.1%.!
  6. 6. The Higher the Price, the More Likely the Call! Source: Google 2013
  7. 7. Case studies demonstrate the uplift of promoting phone calls. !
  8. 8. Case Studies! TellurideLodging.com – bookings up 2.5x after highlighting and tracking phone calls. Versatube, Do-It-Yourself kits for buildings, garages, barns, and carports. – able to increase calls by 208% and revenue by 89%. Sleeptrain – Phone orders handled by 3-man team; processed over $200,000 in 1st month. Montway Auto Transport – booking increased up by 89% Source: Google 2013
  9. 9. We are missing the most important point.!
  10. 10. It is not about attribution, linear regressions or counting calls.!
  11. 11. To improve sales you need to engage your customer at every point of the purchase funnel.!
  12. 12. Full funnel customer engagement! POST CALL Integra(on & Analy(cs Outbound Communica(on DURING CALL DURING CALL Call Rou(ng & Management Interac(ve Voice Response DURING CALL Call Tracking BEFORE CALL n Offline, online, and mobile marke2ng n PPC and SEO keyword-­‐ level tracking n Mobile campaigns and mobile devices n Fast flexible, affordable hosted IVR n Route calls, qualify callers, survey customers n No engineering required n Call Rou2ng – condi2onal rou2ng, click-­‐to-­‐call, web-­‐to-­‐phone, geoloca2on store locator with ability to route mobile callers n Call Management – cloud based call center solu2on. Tools for mobile teams n Integrated voice and SMS no2fica2ons n Automated reminders, delivery confirma2ons, phone surveys and more n Integra2on – Pre-­‐built applica2ons with CRM and help desk. Full set of APIs integrates into any web applica2on n Full set of APIs to facilitate integra2on with web analy2cs and marke2ng automa2on Route Calls to the Right Person the First Time n Flexible, real-­‐2me configura2on n Time management n Customer sa2sfac2on and reduce churn Prove and Improve Marke(ng ROI n Discover which ads, campaigns, or content make phones ring n AUribu2on for phone leads n Maximize lead genera2on and ad spending Improve Customer Communica(on n Messages or interac2ve IVRs sent to thousands n Unmatched customer service Op(mize Conversions n Reach agents anywhere on any device n Monitor and report call volume and ac2vity, record calls for training n Convert web visitors to sales calls Call Data with Context n AUribute which web events drive calls n Streamline support interac2ons n Track phone leads through the sales funnel Integrated set of solu(ons that support inbound, outbound, and API ini(ated customer engagements close the loop and provide a 360 degree view of a customer experience.
  13. 13. About Ifbyphone > Software company based in Chicago, IL first product delivery Q1 2008. > Leader in voice-based marketing automation (VBMA) > Full suite of SaaS applications to improve voice based interactions across the entire customer lifecycle > 5,000 customers in over 35 industries Sample Agency Customers: Sample Enterprise Customers: 13!

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