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Penguin Penalty Prevention - Link Acquisition and Audit Techniques

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From the SMX West Conference in San Jose, California, March 3-5, 2015. SESSION: Penguin Penalty Prevention: Link Acquisition & Audit Techniques You Need To Know. PRESENTATION: Penguin Penalty Prevention - Link Acquisition and Audit Techniques - Given by Sha Menz, @ShahMenz - Web Based Innovations DBA rmoov.com, Lead Software Architect / Link Removal Specialist. #SMX #22A

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Penguin Penalty Prevention - Link Acquisition and Audit Techniques

  1. 1. searchmarketingexpo.com @ShahMenz #SMX #22a Penguin Penalty Prevention: Link Acquisition & Audit Techniques
  2. 2. searchmarketingexpo.com @ShahMenz #SMX #22a Sorry Penguin, no fish today Penalty Resolution Process & The Smart Link Manager
  3. 3. searchmarketingexpo.com @ShahMenz #SMX #22a about me hangs out in link removal trenches penalty geek chases down avoidance tactics for rmoov.com never met a natural link she didn’t love
  4. 4. searchmarketingexpo.com @ShahMenz #SMX #22a wondering why you’re here?
  5. 5. searchmarketingexpo.com @ShahMenz #SMX #22a no penalty NO am I safe?
  6. 6. searchmarketingexpo.com @ShahMenz #SMX #22a “but I just want to build good links”
  7. 7. searchmarketingexpo.com @ShahMenz #SMX #22a listen to the experts! Paddy Moogan Mozcon 2014 “Actively disavow and remove low quality links”
  8. 8. searchmarketingexpo.com @ShahMenz #SMX #22a “Be actively disavowing and removing the low quality links that you find when doing link auditing. Even if you don’t think you’ve been hit by Penguin...even if you don’t have a manual penalty. If you’ve got links that are clearly low quality, ones where you look at them and you really know they’re not good, try and remove them, try and disavow them ” what Paddy said
  9. 9. searchmarketingexpo.com @ShahMenz #SMX #22a but what if...
  10. 10. searchmarketingexpo.com @ShahMenz #SMX #22a disavow go-to solution
  11. 11. searchmarketingexpo.com @ShahMenz #SMX #22a does it work? YES
  12. 12. searchmarketingexpo.com @ShahMenz #SMX #22a actively manage Negative SEO multiple uses penalty resolution trust management
  13. 13. searchmarketingexpo.com @ShahMenz #SMX #22a it’s all good!
  14. 14. searchmarketingexpo.com @ShahMenz #SMX #22a is it safe? YES
  15. 15. searchmarketingexpo.com @ShahMenz #SMX #22a pitfalls be aware of the pitfalls
  16. 16. searchmarketingexpo.com @ShahMenz #SMX #22a site variants update disavows for all variants resource: article at dfwsem.org “Are You Stuck In Google’s Penalty Box?” resource: article at rmoov.com Penalty Resolution Flow Chart
  17. 17. searchmarketingexpo.com @ShahMenz #SMX #22a wait! don’t push that button
  18. 18. searchmarketingexpo.com @ShahMenz #SMX #22a must add new disavow data to your existing lists resource: post at google.com Disavow Links Tool Help Doc upload to disavow links tool is an overwrite
  19. 19. searchmarketingexpo.com @ShahMenz #SMX #22a who remembers ASCII?
  20. 20. searchmarketingexpo.com @ShahMenz #SMX #22a UTF-8 or 7-bit ASCII Downloads are not text files! .txt
  21. 21. searchmarketingexpo.com @ShahMenz #SMX #22a beware comment bloat!
  22. 22. searchmarketingexpo.com @ShahMenz #SMX #22a your file will be trimmed! Keep comments minimal Webspam Team doesn’t see them 2Mb
  23. 23. searchmarketingexpo.com @ShahMenz #SMX #22a best practice disavow entire domains
  24. 24. searchmarketingexpo.com @ShahMenz #SMX #22a what about specific URLs? only to protect future referrals from coveted domains or for specific edge cases Why?
  25. 25. searchmarketingexpo.com @ShahMenz #SMX #22a unseen links
  26. 26. searchmarketingexpo.com @ShahMenz #SMX #22a zombie links
  27. 27. searchmarketingexpo.com @ShahMenz #SMX #22a managing disavow files disdit.com Free Disavow Management Tool Add or remove domains for existing disavow lists Generate entire domain Disavows from a list of URLs
  28. 28. searchmarketingexpo.com @ShahMenz #SMX #22a how long will it take?
  29. 29. searchmarketingexpo.com @ShahMenz #SMX #22a good news updated cache = disavowed links! disavowed links DO NOT disappear from GWMT! resource: post at hiswebmarketing .com Apparently you can tell if a link has been disavowed
  30. 30. searchmarketingexpo.com @ShahMenz #SMX #22a when disavow is not the answer
  31. 31. searchmarketingexpo.com @ShahMenz #SMX #22a “You are what Google thinks you are” until you can prove otherwise own your mistakes you gotta love process
  32. 32. searchmarketingexpo.com @ShahMenz #SMX #22a
  33. 33. searchmarketingexpo.com @ShahMenz #SMX #22a position vacant: bloodhound start with data
  34. 34. searchmarketingexpo.com @ShahMenz #SMX #22a combine and de-duplicate google analytics referral traffic google webmaster tools bing webmaster tools opensiteexplorer.org mine the SERPs majestic SEO SEMrush ahrefs
  35. 35. searchmarketingexpo.com @ShahMenz #SMX #22a SWAT GWMT Exporter Tony McCreath @TonyMcCreath An easier way to get your Google data!
  36. 36. searchmarketingexpo.com @ShahMenz #SMX #22a you may already have something in your paid toolkit Cognitive SEO link navigator Web CEO
  37. 37. searchmarketingexpo.com @ShahMenz #SMX #22a use links:domain.com + “keyword phrase”
  38. 38. searchmarketingexpo.com @ShahMenz #SMX #22a link analysis other free tools browser plugins
  39. 39. searchmarketingexpo.com @ShahMenz #SMX #22a you will need tools
  40. 40. searchmarketingexpo.com @ShahMenz #SMX #22a www.spamflag.com/link-identification-guide/
  41. 41. searchmarketingexpo.com @ShahMenz #SMX #22a Spamflag
  42. 42. searchmarketingexpo.com @ShahMenz #SMX #22a redirect path
  43. 43. searchmarketingexpo.com @ShahMenz #SMX #22a User Agent Switcher chrome extension helps identify cloaking & hacking
  44. 44. searchmarketingexpo.com @ShahMenz #SMX #22a Majestic Link Maps
  45. 45. searchmarketingexpo.com @ShahMenz #SMX #22a
  46. 46. searchmarketingexpo.com @ShahMenz #SMX #22a find viable contacts domaintools domain registries reverse IP Lookup Tools reverse image search incidental data other link targets follow Social trails
  47. 47. searchmarketingexpo.com @ShahMenz #SMX #22a domain contact finder for spanish language web sites!
  48. 48. searchmarketingexpo.com @ShahMenz #SMX #22a free trial paid version import link data
  49. 49. searchmarketingexpo.com @ShahMenz #SMX #22a fix what you own fake forum profiles Article directory submissions spammy social bookmarking profiles
  50. 50. searchmarketingexpo.com @ShahMenz #SMX #22a send email don’t treat webmasters as the enemy be honest be helpful
  51. 51. searchmarketingexpo.com @ShahMenz #SMX #22a submit forms check for third party contact forms at country specific domain registries On site contact forms
  52. 52. searchmarketingexpo.com @ShahMenz #SMX #22a You’re doing it wrong If you think 20% link cleanup is a good result, you need to try harder!
  53. 53. searchmarketingexpo.com @ShahMenz #SMX #22a think outside the (mail)Box
  54. 54. searchmarketingexpo.com @ShahMenz #SMX #22a adapt link acquisition ideas to step up your link removal game
  55. 55. searchmarketingexpo.com @ShahMenz #SMX #22a example brilliance.com be clever talk like a pirate
  56. 56. searchmarketingexpo.com @ShahMenz #SMX #22a result: vastly improved cleanup
  57. 57. searchmarketingexpo.com @ShahMenz #SMX #22a yes! that is a completely natural link from Search Engine Land to brilliance.com
  58. 58. searchmarketingexpo.com @ShahMenz #SMX #22a example sebcowie.com use your skills solve problems get links!
  59. 59. searchmarketingexpo.com @ShahMenz #SMX #22a example problem: retail ecommerce store hundreds of links from non-profits created through a “badges for SEO” campaign Non-profits no longer have expertise among volunteers to even run blog – they don’t know how to fix the problem
  60. 60. searchmarketingexpo.com @ShahMenz #SMX #22a solution: offer a helping hand loan in house programmer to each non-profit for half a day have programmer run a 2 hour basic Wordpress workshop for anyone interested at the non-profit while there
  61. 61. searchmarketingexpo.com @ShahMenz #SMX #22a result: brand building + link earning! 714 linked badges retained and nofollowed 2 local radio shout outs one local newspaper story with editorial link on site messages of appreciation in 6 newsletter distributions
  62. 62. searchmarketingexpo.com @ShahMenz #SMX #22a
  63. 63. searchmarketingexpo.com @ShahMenz #SMX #22a golden rules protect the brand! be smart be creative be human
  64. 64. searchmarketingexpo.com @ShahMenz #SMX #22a

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