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Open Graph: Your Key To Making Content Look Great On Facebook & Beyond

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From the SMX Social Media Marketing Conference in Las Vegas, Nevada, November 18-20, 2014. SESSION: Open Graph: Your Key To Making Content Look Great On Facebook & Beyond. PRESENTATION: Open Graph: Your Key To Making Content Look Great On Facebook & Beyond - Given by Mike Arnesen, @Mike_Arnesen of @SwellPath. #SMX #23B1

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Open Graph: Your Key To Making Content Look Great On Facebook & Beyond

  1. 1. OpenGraph Your Key To Making Content Look Great On Facebook & Beyond
  2. 2. Download bit.ly/awesome-graph
  3. 3. Mike Arnesen Director of Analytics & Optimization at SwellPath google.com/search?mike+arnesen @mike_arnesen #SMX | #23B1
  4. 4. OpenGraph is the magic that makes this happen. @mike_arnesen #SMX | #23B1
  5. 5. OpenGraph saves you from embarrassing yourself. @mike_arnesen #SMX | #23B1
  6. 6. 2010: OpenGraph is launched by Facebook. @mike_arnesen #SMX | #23B1
  7. 7. Open Graph is the solution to a problem @mike_arnesen #SMX | #23B1
  8. 8. Open Graph is the solution to a problem @mike_arnesen #SMX | #23B1
  9. 9. A protocol for converting strings to things @mike_arnesen #SMX | #23B1
  10. 10. Pages become objects to interact with. @mike_arnesen #SMX | #23B1
  11. 11. Marked up content acts the same as Facebook entities. @mike_arnesen #SMX | #23B1
  12. 12. This is the money maker! Eye catching & clickable social shares @mike_arnesen #SMX | #23B1
  13. 13. Open Graph’s usage extends far beyond Facebook. @mike_arnesen #SMX | #23B1
  14. 14. Where does OG live? @mike_arnesen #SMX | #23B1
  15. 15. Title Requirements Title Length: 88 Characters @mike_arnesen #SMX | #23B1
  16. 16. Description Requirements Facebook: 300 characters Google+: 200 characters @mike_arnesen #SMX | #23B1
  17. 17. Image Requirements Image Width: 470px wide Maximum Aspect Ration: 235:197 @mike_arnesen #SMX | #23B1
  18. 18. Open Graph Entity Types • Webpage • Article • Movie • Music • Video • Book • Profile (Person) @mike_arnesen #SMX | #23B1
  19. 19. Twitter Cards @mike_arnesen #SMX | #23B1
  20. 20. Rich Pins @mike_arnesen #SMX | #23B1
  21. 21. Why Open Graph? • CTR • Likes • Screen Real Estate • Semantic Integration @mike_arnesen #SMX | #23B1
  22. 22. Don’t leave your brand reputation up to people you don’t know. @mike_arnesen #SMX | #23B1
  23. 23. Thank you! Mike Arnesen Director of Analytics & Optimization at SwellPath google.com/search?mike+arnesen Download: bit.ly/awesome-graph @mike_arnesen #SMX | #23B1

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