1.
OpenGraph
Your Key To Making Content Look Great
On Facebook & Beyond

2.
Download
bit.ly/awesome-graph

3.
Mike Arnesen
Director of Analytics & Optimization
at SwellPath
google.com/search?mike+arnesen
@mike_arnesen
#SMX | #23B1

4.
OpenGraph
is the magic that
makes this happen.
@mike_arnesen
#SMX | #23B1

5.
OpenGraph
saves you from
embarrassing
yourself.
@mike_arnesen
#SMX | #23B1

6.
2010:
OpenGraph is launched by
Facebook.
@mike_arnesen
#SMX | #23B1

7.
Open Graph is the
solution
to a problem
@mike_arnesen
#SMX | #23B1

8.
Open Graph is the
solution
to a problem
@mike_arnesen
#SMX | #23B1

9.
A protocol for converting
strings to things
@mike_arnesen
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10.
Pages become objects
to interact with.
@mike_arnesen
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11.
Marked up content acts
the same as Facebook entities.
@mike_arnesen
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12.
This is the money maker!
Eye catching & clickable
social shares
@mike_arnesen
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13.
Open Graph’s usage extends
far beyond Facebook.
@mike_arnesen
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14.
Where does OG live?
@mike_arnesen
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15.
Title Requirements
Title Length: 88 Characters
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16.
Description Requirements
Facebook: 300 characters
Google+: 200 characters
@mike_arnesen
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17.
Image Requirements
Image Width: 470px wide
Maximum Aspect Ration: 235:197
@mike_arnesen
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18.
Open Graph Entity Types
• Webpage
• Article
• Movie
• Music
• Video
• Book
• Profile (Person)
@mike_arnesen
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19.
Twitter Cards
@mike_arnesen
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20.
Rich Pins
@mike_arnesen
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21.
Why Open Graph?
• CTR
• Likes
• Screen Real Estate
• Semantic Integration
@mike_arnesen
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22.
Don’t leave your brand reputation
up to people you don’t know.
@mike_arnesen
#SMX | #23B1

23.
Thank you!
Mike Arnesen
Director of Analytics & Optimization
at SwellPath
google.com/search?mike+arnesen
Download: bit.ly/awesome-graph
@mike_arnesen
#SMX | #23B1