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Moving Your Audience Through Their Purchase Path By Justin Freid

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From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Optimizing The Paid Search Conversion Funnel. PRESENTATION: Moving Your Audience Through Their Purchase Path - Given by Justin Freid, @justin_freid - CMI Media, VP of Emerging Media. #SMX #33C

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Moving Your Audience Through Their Purchase Path By Justin Freid

  1. 1. #SMX #33C @justin_freid Finding The Optimal Channel Sequence Moving Your Audience Through Their Purchase Path
  2. 2. #SMX #33C @justin_freid •  Justin  Freid   •  @justin_freid   •  Vice  President  Of  Emerging   Media  At  CMI/Compas   •  SEO,  SEM  and  Social  
  3. 3. #SMX #33C @justin_freid Each User Has Their Own Path
  4. 4. #SMX #33C @justin_freid What Matters To Your Business, May Not Matter To Someone Else’s
  5. 5. #SMX #33C @justin_freid Each Channel Plays A Unique Role
  6. 6. #SMX #33C @justin_freid Its Our Job To Move Them Along Their Path
  7. 7. #SMX #33C @justin_freid What Your Marketing Is Doing Now
  8. 8. #SMX #33C @justin_freid What It Should Be Doing
  9. 9. #SMX #33C @justin_freid You Need To Knock These Down
  10. 10. #SMX #33C @justin_freid Where Do You Start?
  11. 11. #SMX #33C @justin_freid Step 1: Understand Your Conversion Path
  12. 12. #SMX #33C @justin_freid Step 2: Understand Your Audience
  13. 13. #SMX #33C @justin_freid Step 3: Understand Your Audience’s Media Consumption Behaviors
  14. 14. #SMX #33C @justin_freid Step 4: How Can Your Marketing Effect The Purchase Path?
  15. 15. #SMX #33C @justin_freid Step 5: Determine The Optimal Paths
  16. 16. #SMX #33C @justin_freid 5 Ways To Optimize Your Conversion Path
  17. 17. #SMX #33C @justin_freid Understand Intent
  18. 18. #SMX #33C @justin_freid If Content Is King, Context Is Queen
  19. 19. #SMX #33C @justin_freid Your Creative Should Adapt To The Situation
  20. 20. #SMX #33C @justin_freid Understand Each Customers Value
  21. 21. #SMX #33C @justin_freid Understand The User’s Place In Their Path
  22. 22. #SMX #33C @justin_freid Understand The User’s Place In Their Path It’s Our Jobs As Marketers To Move Targets Along Their Path
  23. 23. #SMX #33C @justin_freid SEE YOU AT THE NEXT #SMX THANK YOU!

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