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Mobile Friendly IRL: Beyond Best Practices By Ashely Berman Hale

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From the SMX East Conference in New York City,Oct 24-26, 2017. SESSION: SEO For Google's Mobile-First Index & Mobile-Friendly World. PRESENTATION: Mobile Friendly IRL: Beyond Best Practices - Given by Ashley Berman Hale, @bermanhale - Local SEO Guide, Director of SEO . #SMX #24A

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Mobile Friendly IRL: Beyond Best Practices By Ashely Berman Hale

  1. 1. #SMX #24A @bermanhale Finding Wins in the Short Term Mobile Friendly IRL Beyond Best Practices
  2. 2. #SMX #24A @bermanhale Finding Wins in the Short Term Mobile Friendly IRL Beyond Best Practices
  3. 3. #SMX #24A @bermanhale
  4. 4. #SMX #24A @bermanhale
  5. 5. #SMX #24A @bermanhale #BeTheRhino
  6. 6. #SMX #24A @bermanhale Hi. I’m Ashley. I like technology. I mean well. ┏༼ ◉ ╭╮ ◉ ༽┓
  7. 7. #SMX #24A @bermanhale
  8. 8. #SMX #24A @bermanhale I can’t get the budget or approval
  9. 9. #SMX #24A @bermanhale Google Documentation “Mobile is critical to your business and will continue to be so”
  10. 10. #SMX #24A @bermanhale Google Documentation Relevant Case Studies
  11. 11. #SMX #24A @bermanhale Google Documentation Relevant Case Studies Comparative Mobile Traffic
  12. 12. #SMX #24A @bermanhale Google Documentation Relevant Case Studies Comparative Mobile Traffic
  13. 13. #SMX #24A @bermanhale I only have a small budget
  14. 14. #SMX #24A @bermanhale Clean up
  15. 15. #SMX #24A @bermanhale Clean up Start small By site section By product By customer By element
  16. 16. #SMX #24A @bermanhale Clean up Start small Get buy in
  17. 17. #SMX #24A @bermanhale Our code/platform is a hot mess Our code is a hot mess
  18. 18. #SMX #24A @bermanhale Go Halfway • Speed: images • Strip some CSS
  19. 19. #SMX #24A @bermanhale Go Halfway • Speed: images • Strip some CSS AMP • By element
  20. 20. #SMX #24A @bermanhale Go Halfway • Speed: images • Strip some CSS AMP • By element Social
  21. 21. #SMX #24A @bermanhale I only have control over the content
  22. 22. #SMX #24A @bermanhale Do your research
  23. 23. #SMX #24A @bermanhale Do your research Structure your content
  24. 24. #SMX #24A @bermanhale Do your research Structure your content Meta & Markup
  25. 25. #SMX #24A @bermanhale We only care about our brick & mortar
  26. 26. #SMX #24A @bermanhale Local search is mobile search
  27. 27. #SMX #24A @bermanhale Local search is mobile search Google My Business https://tinyurl.com/trackgmb
  28. 28. #SMX #24A @bermanhale When all else fails -
  29. 29. #SMX #24A @bermanhale
  30. 30. #SMX #24A @bermanhale Legal requirements
  31. 31. #SMX #24A @bermanhale Legal requirements Accessibility is kind
  32. 32. #SMX #24A @bermanhale And finally;
  33. 33. #SMX #24A @bermanhale D.R.E.A.M.
  34. 34. #SMX #24A @bermanhale Thank you! See you at the next #SMX In the meantime, let’s be friends. LEARN MORE: UPCOMING @SMX EVENTS

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