Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mastering Ad Words Scripts - Part 3

867 views

Published on

From the SMX West Conference in San Jose, California, March 3-5, 2015. SESSION: Mastering Adwords Scripts. PRESENTATION: Mastering Ad Words Scripts - Part 3 - Given by Patrick Bennett, @patrick_bennett - Showroom Logic, Co-Founder & CPO. #SMX #21B

Published in: Marketing
  • Be the first to comment

Mastering Ad Words Scripts - Part 3

  1. 1. March 4th, 2015 Mastering AdWords Scripts, Part 3 Report Types Patrick Bennett Co Founder & CPO Showroom Logic @patrick_bennett
  2. 2. searchmarketingexpo.com @patrick_bennett #SMX #21b Templates for pulling data from AdWords WHAT ARE REPORT TYPES? http://goo.gl/eEmO0b 43Available The full list:
  3. 3. searchmarketingexpo.com @patrick_bennett #SMX #21b Definitions you need to know: Name: The column name you will need to add to the script. Filterable: True means you can create requirements in your report request. Supports Zero Impressions: Data will pull even if impressions were zero for the criteria. Behaviors: Attribute: Settings or other fixed data (campaign name, ids etc) Metric: Performance data (clicks, impressions, conversions) Segment: Dimension data used to group metrics.
  4. 4. searchmarketingexpo.com @patrick_bennett #SMX #21b http://goo.gl/fvgvbd PULL YOUR FIRST REPORT
  5. 5. searchmarketingexpo.com @patrick_bennett #SMX #21b Modify these variables
  6. 6. searchmarketingexpo.com @patrick_bennett #SMX #21b VISIT THE NEW SHEET
  7. 7. searchmarketingexpo.com @patrick_bennett #SMX #21b ENJOY THE DATA
  8. 8. searchmarketingexpo.com @patrick_bennett #SMX #21b WEEKLY QUALITY SCORE http://goo.gl/7f95DJ
  9. 9. searchmarketingexpo.com @patrick_bennett #SMX #21b SET IT ON A SCHEDULE Set it weekly
  10. 10. searchmarketingexpo.com @patrick_bennett #SMX #21b New data each week!
  11. 11. searchmarketingexpo.com @patrick_bennett #SMX #21b • Single script ran across multiple accounts • Less worries about scale • Great for cross-account analysis MCC LEVEL SCRIPTS
  12. 12. searchmarketingexpo.com @patrick_bennett #SMX #21b QUICK MCC LEVEL DASHBOARD http://goo.gl/lILW1N
  13. 13. searchmarketingexpo.com @patrick_bennett #SMX #21b Modify these variables
  14. 14. searchmarketingexpo.com @patrick_bennett #SMX #21b DASHBOARD YOU CAN SHARE
  15. 15. searchmarketingexpo.com @patrick_bennett #SMX #21b • Get familiar with these • Start tweaking them • Make friends with a programmer • Read. Read. Read. • Use your imagination WHAT’S NEXT
  16. 16. searchmarketingexpo.com @patrick_bennett #SMX #21b

×