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Link Auditing and Cleanup for Fun and Profit By Sha Menz

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From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Link Auditing & Cleanup For Fun & Profit. PRESENTATION: Link Auditing and Cleanup for Fun and Profit - Given by Sha Menz, @ShahMenz - rmoov.com, Lead Software Architect / Link Removal Request. #SMX #13A1

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Link Auditing and Cleanup for Fun and Profit By Sha Menz

  1. 1. #SMX #13A1 @ShahMenz How to get a buzz & some bucks from your penalty recovery work Link Auditing & Cleanup for Fun & Profit
  2. 2. #SMX #13A1 @ShahMenz about me hang out in link removal trenches penalty geek i battle rampaging penguins never met a natural link I didn’t love volunteer firefighter
  3. 3. #SMX #13A1 @ShahMenz manipulating the link graph is like everything else in life…
  4. 4. #SMX #13A1 @ShahMenz
  5. 5. #SMX #13A1 @ShahMenz and that’s the point where you’re expected to come in
  6. 6. #SMX #13A1 @ShahMenz
  7. 7. #SMX #13A1 @ShahMenz
  8. 8. #SMX #13A1 @ShahMenz
  9. 9. #SMX #13A1 @ShahMenz if you’re going to do this
  10. 10. #SMX #13A1 @ShahMenz
  11. 11. #SMX #13A1 @ShahMenz
  12. 12. #SMX #13A1 @ShahMenz Clients come in all shapes and sizes
  13. 13. #SMX #13A1 @ShahMenz in-house managers agency clients google webspam team yandex spam team bing spam team you micro businesses
  14. 14. #SMX #13A1 @ShahMenz whichever they are, there is only one
  15. 15. #SMX #13A1 @ShahMenz
  16. 16. #SMX #13A1 @ShahMenz whatever the situation…
  17. 17. #SMX #13A1 @ShahMenz
  18. 18. #SMX #13A1 @ShahMenz but before work
  19. 19. #SMX #13A1 @ShahMenz
  20. 20. #SMX #13A1 @ShahMenz a principle to live by
  21. 21. #SMX #13A1 @ShahMenz every part of the process
  22. 22. #SMX #13A1 @ShahMenz always protect yourself and your clients
  23. 23. #SMX #13A1 @ShahMenz
  24. 24. #SMX #13A1 @ShahMenz
  25. 25. #SMX #13A1 @ShahMenz
  26. 26. #SMX #13A1 @ShahMenz
  27. 27. #SMX #13A1 @ShahMenz
  28. 28. #SMX #13A1 @ShahMenz
  29. 29. #SMX #13A1 @ShahMenz
  30. 30. #SMX #13A1 @ShahMenz
  31. 31. #SMX #13A1 @ShahMenz
  32. 32. #SMX #13A1 @ShahMenz
  33. 33. #SMX #13A1 @ShahMenz Insist you have full access to Google Search Console and Google Analytics
  34. 34. #SMX #13A1 @ShahMenz Require an assurance from the client that no active link building has occurred within last 60 days
  35. 35. #SMX #13A1 @ShahMenz Ensure that previous link builders have been informed and are NOT building additional links
  36. 36. #SMX #13A1 @ShahMenz Manage client expectations carefully
  37. 37. #SMX #13A1 @ShahMenz Explain that there may be situations which could result in manual action not being revoked
  38. 38. #SMX #13A1 @ShahMenz Expect that there will be issues to deal with in the course of the campaign
  39. 39. #SMX #13A1 @ShahMenz
  40. 40. #SMX #13A1 @ShahMenz undeliverable mail
  41. 41. #SMX #13A1 @ShahMenz inaccurate information from the client
  42. 42. #SMX #13A1 @ShahMenz new link data will surface
  43. 43. #SMX #13A1 @ShahMenz previous vendors will hate, threaten, interfere, rip off, defraud...
  44. 44. #SMX #13A1 @ShahMenz
  45. 45. #SMX #13A1 @ShahMenz webmasters will hate, threaten, report, rip off, defraud...
  46. 46. #SMX #13A1 @ShahMenz
  47. 47. #SMX #13A1 @ShahMenz clients will panic, interfere, get advice, give advice, suffer personal crises, become depressed...
  48. 48. #SMX #13A1 @ShahMenz
  49. 49. #SMX #13A1 @ShahMenz Under Promise! Particularly important when providing timelines to the client.
  50. 50. #SMX #13A1 @ShahMenz Set the pace at this stage, otherwise client expectations may become a problem.
  51. 51. #SMX #13A1 @ShahMenz Rush the job!
  52. 52. #SMX #13A1 @ShahMenz allow a minimum at least 2 weeks to go through the process of data gathering, sourcing contacts, setting up mail server, checking and preparing to start the campaign
  53. 53. #SMX #13A1 @ShahMenz Expect to run any campaign in less than 30 Days
  54. 54. #SMX #13A1 @ShahMenz If the campaign requires a significant number of manual form submissions, allow additional time
  55. 55. #SMX #13A1 @ShahMenz Allow shortcuts to enter into your process
  56. 56. #SMX #13A1 @ShahMenz Short cuts will result in reconsideration failures and additional work which will impact upon your bottom line
  57. 57. #SMX #13A1 @ShahMenz Allow the client to dabble in the work.
  58. 58. #SMX #13A1 @ShahMenz Allow the client to dabble in the work.
  59. 59. #SMX #13A1 @ShahMenz One person must be in control of the link removal campaign
  60. 60. #SMX #13A1 @ShahMenz Under deliver!
  61. 61. #SMX #13A1 @ShahMenz
  62. 62. #SMX #13A1 @ShahMenz
  63. 63. #SMX #13A1 @ShahMenz SEE YOU AT THE NEXT #SMX THANK YOU!

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