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Leveraging Social to Dominate Organic Search By Stephanie Wallace

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From the SMX East Conference in New York City,Oct 24-26, 2017. SESSION: SEO & Social: A Match Made In Marketing Heaven. PRESENTATION: Leveraging Social to Dominate Organic Search - Given by Stephanie Wallace, @swallaceseo - Nebo Agency, Senior Director of SEO. #SMX #23A

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Leveraging Social to Dominate Organic Search By Stephanie Wallace

  1. 1. #SMX #23A @SWallaceSEO Leveraging Social to Dominate Organic Search SEO & Social: A Match Made In Marketing Heaven
  2. 2. #SMX #23A @SWallaceSEO Leveraging Social to Dominate Organic Search SEO & Social: A Match Made In Marketing Heaven
  3. 3. #SMX #23A @SWallaceSEO It’s easy to get tunnel vision.
  4. 4. #SMX #23A @SWallaceSEO It’s easy to get tunnel vision. SEO is awesome!
  5. 5. #SMX #23A @SWallaceSEO True success in life!
  6. 6. #SMX #23A @SWallaceSEO Social… What?
  7. 7. #SMX #23A @SWallaceSEO Why should we care?
  8. 8. #SMX #23A @SWallaceSEO Two sides of the same coin.
  9. 9. #SMX #23A @SWallaceSEO Social matters for branded search.
  10. 10. #SMX #23A @SWallaceSEO Owning the SERPs.
  11. 11. #SMX #23A @SWallaceSEO Social profiles = more real estate.
  12. 12. #SMX #23A @SWallaceSEO Rich results.
  13. 13. #SMX #23A @SWallaceSEO More rich results.
  14. 14. #SMX #23A @SWallaceSEO More rich results.
  15. 15. #SMX #23A @SWallaceSEO Marketers need to know how to apply SEO best practices to extend the reach of social media marketing efforts.
  16. 16. #SMX #23A @SWallaceSEO Before we go full speed ahead…
  17. 17. #SMX #23A @SWallaceSEO Pick your channels.
  18. 18. #SMX #23A @SWallaceSEO Where is your target audience?
  19. 19. #SMX #23A @SWallaceSEO Structured Data Markup
  20. 20. #SMX #23A @SWallaceSEO Schema: Structured data markup.
  21. 21. #SMX #23A @SWallaceSEO 31% of websites are using Schema markup Source: queue.acm.org
  22. 22. #SMX #23A @SWallaceSEO Semantic markup changes everything.
  23. 23. #SMX #23A @SWallaceSEO Call out brand & product information.
  24. 24. #SMX #23A @SWallaceSEO Structured data markup for social.
  25. 25. #SMX #23A @SWallaceSEO Call out social channels too!
  26. 26. #SMX #23A @SWallaceSEO Call out social channels too!
  27. 27. #SMX #23A @SWallaceSEO Content Amplification
  28. 28. #SMX #23A @SWallaceSEO Social is a channel for dialogue.
  29. 29. #SMX #23A @SWallaceSEO 38% of marketers publish content weekly or more often Source: Curata.com
  30. 30. #SMX #23A @SWallaceSEO 41% of people will unfollow a brand if the content is irrelevant Source: SproutSocial.com
  31. 31. #SMX #23A @SWallaceSEO It’s an opt-in content network.
  32. 32. #SMX #23A @SWallaceSEO Social media curates trust & authority.
  33. 33. #SMX #23A @SWallaceSEO Use social to drive the conversation.
  34. 34. #SMX #23A @SWallaceSEO Pinterest Optimization
  35. 35. #SMX #23A @SWallaceSEO Pinterest: The social search engine.
  36. 36. #SMX #23A @SWallaceSEO searches on Pinterest every month 2 billion Source: business.Pinterest.com
  37. 37. #SMX #23A @SWallaceSEO of Pinterest searches are non-branded 97% Source: business.Pinterest.com
  38. 38. #SMX #23A @SWallaceSEO Optimize your boards & pins.
  39. 39. #SMX #23A @SWallaceSEO Use suggestive search for keyword research.
  40. 40. #SMX #23A @SWallaceSEO Use guided search for keyword research.
  41. 41. #SMX #23A @SWallaceSEO Include text overlays on pins.
  42. 42. #SMX #23A @SWallaceSEO Use Schema to enable rich pins.
  43. 43. #SMX #23A @SWallaceSEO YouTube Optimization
  44. 44. #SMX #23A @SWallaceSEO YouTube: The 2nd largest search engine.
  45. 45. #SMX #23A @SWallaceSEO 30 million visits to YouTube per day Source: YouTube.com
  46. 46. #SMX #23A @SWallaceSEO Optimize everything.
  47. 47. #SMX #23A @SWallaceSEO Optimize everything.
  48. 48. #SMX #23A @SWallaceSEO Create a keyword strategy.
  49. 49. #SMX #23A @SWallaceSEO Create a keyword strategy.
  50. 50. #SMX #23A @SWallaceSEO Utilize tags & playlists.
  51. 51. #SMX #23A @SWallaceSEO Don’t forget the links!
  52. 52. #SMX #23A @SWallaceSEO Social + SEO 4EVER
  53. 53. #SMX #23A @SWallaceSEO Social can increase organic footprint.
  54. 54. #SMX #23A @SWallaceSEO It comes down to fundamental SEO.
  55. 55. #SMX #23A @SWallaceSEO Schema is magical. And necessary!
  56. 56. #SMX #23A @SWallaceSEO It’s all about building brand awareness.
  57. 57. #SMX #23A @SWallaceSEO Which leads to awesomeness!
  58. 58. #SMX #23A @SWallaceSEO Thank You! Stephanie Wallace Senior Director of SEO Nebo LEARN MORE: UPCOMING @SMX EVENTS See You at the next #SMX!

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