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Indexing Apps (And Taking Names) By Emily Grossman and Cindy Krum


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From the SMX East Conference in New York City, September 27-29, 2016. SESSION: What You Need to Know About Apple iOS App Search & Universal Links. PRESENTATION: Indexing Apps (& Taking Names) - Given by Cindy Krum & Emily Grossman, @suzzicks @goutaste - MobileMoxie, CEO & Mobile Marketing Specialist. #SMX #24A2

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Indexing Apps (And Taking Names) By Emily Grossman and Cindy Krum

  1. 1. #SMX #24A2 @suzzicks @goutaste What You Need to Know About Google App Indexing & Apple iOS App Search Indexing Apps (& Taking Names)
  2. 2. #SMX #24A2 @suzzicks @goutaste Cindy Krum @Suzzicks
  3. 3. #SMX #24A2 @suzzicks @goutaste Emily Grossman @Goutaste
  4. 4. #SMX #24A2 @suzzicks @goutaste TOPIC #1: Deep Linking & App Indexing 101  •  What is “Deep Linking”? •  What is “App Indexing”? •  What are the key benefits of Deep Linking & App Indexing?
  5. 5. #SMX #24A2 @suzzicks @goutaste Introduction to Deep Links (by Branch) • Introduction to App Indexing Video (by Google) • Google App Indexing Case Studies: •  The Daily Mail: •  The Guardian: •  Etsy: Topic #1 Resources & Links
  6. 6. #SMX #24A2 @suzzicks @goutaste TOPIC #2:  Google App Indexing •  What are the requirements to be eligible for Google App Indexing? •  What are the main steps to set up Google App Indexing for Android Apps? •  iOS Apps?
  7. 7. #SMX #24A2 @suzzicks @goutaste Google’s App Indexing Documentation: Android Instructions: •  Intent Filters for HTTP Schemes: & •  Digital Asset Links: •  App Indexing API: & •  NoIndex.XML file: •  Rel=Alternate Method (No Longer Documented By Google, Still Supported By Google for Android Apps Only): iOS Instructions: •  Google’s Universal Links Instructions: •  Apple’s Universal Links Instructions: •  Way Wanderlich Universal Links Instructions: •  Cocoapods Instructions (for adding the Google SDK): Topic #2 Resources & Links
  8. 8. #SMX #24A2 @suzzicks @goutaste TOPIC #3: Testing, Tracking & Troubleshooting •  How & where do you test your implementation? •  Where can you track your deep links in Google Search? •  What are are the most common problems that SEOs and developers will encounter with App Indexing?
  9. 9. #SMX #24A2 @suzzicks @goutaste Android Testing Resources •  Test Android Deep Links with Android Studio: •  Android Deep Links Preview Tool (Will Confirm if Deep Link is in Google’s Index): •  Android Fetch & Render Tool Instructions (Tool is in Search Console): iOS Testing Resources •  iOS Deep Links Preview Tool (Will Confirm if Deep Link is in Google’s Index): •  Validate Universal Links Implementation: Topic #3 Resources & Links
  10. 10. #SMX #24A2 @suzzicks @goutaste App Indexing Performance Tracking via Search Console (Android Apps Only • • (VIDEO) Topic #3b Resources & Links
  11. 11. #SMX #24A2 @suzzicks @goutaste TOPIC #4: The Future of Google App Indexing •  What is the future of Google App Indexing? •  What are Android Instant Apps? •  Will Google Index Deep Links without web parity? •  How about user-specific app content, like specific emails or in-app messages? •  What is Firebase and will it help with App Indexing?
  12. 12. #SMX #24A2 @suzzicks @goutaste Android Instant Apps •  FAQ and Overview: •  Instant Apps Interest Form: S0CcgtILF4w/viewform Non-Parity Indexing •  App Streaming Beta: when-not-installed-on-your-phone/ •  App-Only Interest Form: Topic #4 Resources & Links
  13. 13. #SMX #24A2 @suzzicks @goutaste Google App Adds Privately Indexed Deep Links With “In Apps” Feature: •  Blog Announcement: •  G+ Announcement: •  Private Index Interest Form: edit_requested=true •  SEL Blog Post: Firebase •  Homepage: •  Introducing Firebase Video (by Google): Topic #4b Resources & Links
  14. 14. #SMX #24A2 @suzzicks @goutaste TOPIC #5: Apple Spotlight Search Landscape •  How do deep links show up in Apple’s Spotlight Search? •  What are the benefits of getting deep app content to show up in Spotlight Search? (Why go through the extra effort after Google App Indexing?) •  What are the different kinds of content that can get indexed?
  15. 15. #SMX #24A2 @suzzicks @goutaste Overviews of Apple Search •  Overview for Developers: •  Search Fundamentals: Overview of Apple Search for SEOs • Universal Links Adoption Rates Data: • Branch Metrics’ Grievances with Universal Links: • Topic #5 Resources & Links
  16. 16. #SMX #24A2 @suzzicks @goutaste TOPIC #6: Apple Spotlight Search Implementation •  What are the different ways to get app content indexed by Apple? •  When should you use Web Markup/ Universal Links vs. NSUserActivity vs. the CoreSpotlight API? •  Can one piece of content leverage multiple indexation methods? •  How do you test and track deep links from Spotlight?
  17. 17. #SMX #24A2 @suzzicks @goutaste When to Use Which Apple Search Indexation Method (with examples from different kinds of apps): • apple_ref/doc/uid/TP40016308-CH3-SW1 Universal Links Documentation: • apple_ref/doc/uid/TP40016308-CH12-SW1 • • Web Markup Documentation: • apple_ref/doc/uid/TP40016308-CH8-SW1 Topic #6 Resources & Links
  18. 18. #SMX #24A2 @suzzicks @goutaste NSUserActivity Documentation - Index Activities & Navigation Points (like “app bookmarks”): • apple_ref/doc/uid/TP40016308-CH6-SW1 CoreSpotlight API Documentation - Index Private or User-Specific App Content: • apple_ref/doc/uid/TP40016308-CH7-SW1 Apple App Search -- Universal Links & API Validator (works for parity content only): • Topic #6b Resources & Links
  19. 19. #SMX #24A2 @suzzicks @goutaste Thanks!!!! Cindy Krum @Suzzicks Emily Grossman @Goutaste