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#SMX #24a @Bhartzer
Important Audit Tactics and Best Practices
Essential Steps For Performing
An Effective SEO Audit
#SMX #24a @Bhartzer
§  Senior SEO Strategist, Globe Runner
§  Brand Ambassador, Majestic.com
§  Personal Blog: www.Bill...
#SMX #24a @Bhartzer
§  Analysis - Making sense of data collected
§  Delivering Recommendations
Overview – Focus on 2 Maj...
#SMX #24a @Bhartzer
§  Data Collection: making notes imperative
§  Notepad, MS Word, Excel all involved
§  Brainstorm a...
#SMX #24a @Bhartzer
§  Organize Notes into Buckets
Analysis - Making Sense of Data Collected
Well, not those buckets…
#SMX #24a @Bhartzer
Organize Notes Into Buckets Like This:
§  Web Crawling
§  Content Issues
§  On-Page Issues
§  On-S...
#SMX #24a @Bhartzer
Prioritize the Issues:
§  Quick Wins, Biggest Impact Issues
§  What are the issues to fix over the l...
#SMX #24a @Bhartzer
Identify Critical Issues:
§  Crawling issues, not getting indexed
§  Webmaster Guidelines Violations...
#SMX #24a @Bhartzer
Avoid Rabbit Holes:
§  Put time limit on issues
you investigate
§  Over a certain time limit?
§  Li...
#SMX #24a @Bhartzer
Presentation Phase:
§  Present the Data
§  Show the Results
§  Make it look great!
Delivering The S...
#SMX #24a @Bhartzer
Present The Results:
§  Use internal or formal doc needed?
§  Who will implement?
§  Client’s devel...
#SMX #24a @Bhartzer
Present The Results: Formal Document
§  Cover Page
§  Table of Contents
§  Overview (summary, posit...
#SMX #24a @Bhartzer
Finally – Additional Lists
§  List of Priority Issues
§  Present Action Plan for Implementing
Delive...
#SMX #24a @Bhartzer
THANK YOU!
SEE YOU @SMX WEST
SAN JOSE, CA
MARCH 1-3, 2016
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Important Audit Tactics and Best Practices By Bill Hartzer

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From the SMX East Conference in New York City, September 29-October1, 2015. SESSION: Essential Steps For Performing An Effective SEO Audit - Given by Bill Hartzer, @bhartzer - Globe Runner, Senior SEO Strategist. #SMX #24A

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Important Audit Tactics and Best Practices By Bill Hartzer

  1. 1. #SMX #24a @Bhartzer Important Audit Tactics and Best Practices Essential Steps For Performing An Effective SEO Audit
  2. 2. #SMX #24a @Bhartzer §  Senior SEO Strategist, Globe Runner §  Brand Ambassador, Majestic.com §  Personal Blog: www.BillHartzer.com §  Practicing Organic/Natural SEO since 1996 §  Performed over 100+ SEO Audits in past 2 years About Me
  3. 3. #SMX #24a @Bhartzer §  Analysis - Making sense of data collected §  Delivering Recommendations Overview – Focus on 2 Major Steps
  4. 4. #SMX #24a @Bhartzer §  Data Collection: making notes imperative §  Notepad, MS Word, Excel all involved §  Brainstorm all potential issues: Notes, Notes, and Notes Analysis - Making Sense of Data Collected
  5. 5. #SMX #24a @Bhartzer §  Organize Notes into Buckets Analysis - Making Sense of Data Collected Well, not those buckets…
  6. 6. #SMX #24a @Bhartzer Organize Notes Into Buckets Like This: §  Web Crawling §  Content Issues §  On-Page Issues §  On-Site Issues §  Internal Links §  External Links §  Miscellaneous Issues Analysis - Making Sense of Data Collected
  7. 7. #SMX #24a @Bhartzer Prioritize the Issues: §  Quick Wins, Biggest Impact Issues §  What are the issues to fix over the long-term? Analysis - Making Sense of Data Collected
  8. 8. #SMX #24a @Bhartzer Identify Critical Issues: §  Crawling issues, not getting indexed §  Webmaster Guidelines Violations §  Over Optimization & Spam §  Manual Actions §  Negative SEO §  Unnatural Links Analysis - Making Sense of Data Collected
  9. 9. #SMX #24a @Bhartzer Avoid Rabbit Holes: §  Put time limit on issues you investigate §  Over a certain time limit? §  List as issue to check later Analysis - Making Sense of Data Collected
  10. 10. #SMX #24a @Bhartzer Presentation Phase: §  Present the Data §  Show the Results §  Make it look great! Delivering The SEO Audit
  11. 11. #SMX #24a @Bhartzer Present The Results: §  Use internal or formal doc needed? §  Who will implement? §  Client’s developer? Outside developer? §  Implement changes in-house? §  MS Word doc, spreadsheets with data §  PowerPoint needed for client meeting? Delivering The SEO Audit
  12. 12. #SMX #24a @Bhartzer Present The Results: Formal Document §  Cover Page §  Table of Contents §  Overview (summary, positives, negatives) §  Website Crawlability (404s, 301s, One-Page issues) §  Content Optimization (site arch., keyword issues) §  Linking (Internal links, externals links, link profile) §  Overall Recommendations Delivering The SEO Audit
  13. 13. #SMX #24a @Bhartzer Finally – Additional Lists §  List of Priority Issues §  Present Action Plan for Implementing Delivering The SEO Audit
  14. 14. #SMX #24a @Bhartzer THANK YOU! SEE YOU @SMX WEST SAN JOSE, CA MARCH 1-3, 2016

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