Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

HTTPS As A Ranking Signal By Raza Zaidi


Published on

From the SMX East 2014 Conference in New York City, NY. SESSION: How To Secure Your Site For Google's HTTPS. PRESENTATION: HTTPS As A Ranking Signal - Given by Raza Zaidi, VP of Product & Technology - Gigaom. #SMX #33A

Published in: Internet
  • Be the first to comment

HTTPS As A Ranking Signal By Raza Zaidi

  1. 1. Raza Zaidi VP Product
  2. 2. Background • is built on Wordpress …which claims to be “SEO friendly out-of-the-box” • is hosted on Auttomatic’s Wordoress VIP service • We get lazy in terms of SEO
  3. 3. Panda 4.0 Release on or about 5/19
  4. 4. HTTPS as a ranking signal 6.html “making sure that websites people access from Google are secure” “we called for “HTTPS everywhere” on the web” “we’re starting to use HTTPS as a ranking signal.”
  5. 5. Many “how-tos” available on where to buy cheap certs (EV preferably if you can afford) and how to install
  6. 6. Wordpress VIP • Wordpress VIP’s implementation of https uses Server Name Indication (SNI) • Not supported on XP and old versions of IE • Warnings will be presented to user resulting in lost traffic • Also can supports HTTP Strict Transport Security (HSTS) • This degrades gracefully so no traffic loss • Using Wordpress plugin to forward all http traffic (eg. from bookmarks, old links, etc.) to https •
  7. 7. Pay special attention to 3rd Party embeds (& ads!) Difficult for a media site with 100K+ post pages
  8. 8. RSS Readers • Historical users will have subscribed to the http version • The feeds will be broken; users will need to manually re-subscribe to the feeds • Place FAQs prominently on site
  9. 9. HTTPS Effects (so far) – Google Search Referrals Post Panda/Pre HTTPS Sep t8 – HTTPS live on Post HTTPS