Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

HTTPS As a Ranking Factor...Or Not?By Eric Enge


Published on

From the SMX East 2014 Conference in New York City, NY. SESSION: How To Secure Your Site For Google's HTTPS. PRESENTATION: HTTPS As a Ranking Factor...or Not? - Given by Eric Enge, @StoneTemple, CEO - Stone Temple Consulting. #SMX #33A

Published in: Internet
  • Be the first to comment

HTTPS As a Ranking Factor...Or Not?By Eric Enge

  1. 1. HTTPS as a Ranking Factor … Or Not? Eric Enge @stonetemple +Eric Enge
  2. 2. Who is Eric Enge? § Lead Co-­‐author: The Art of SEO § CEO: Stone Temple Consul6ng, 50 person Digital Marke6ng agency § Columnist: § Interviewer: Eric Enge @stonetemple +Eric Enge
  3. 3. Data From SEO Clarity A Detailed Study Eric Enge @stonetemple +Eric Enge
  4. 4. Methodology • Monitored top 10 results for 130,000 keywords • 218,000 domains tracked • HTTP vs. HTTPS ranking tracked • Sites which switched from HTTP to HTTPS aLer August 7th iden6fied • Ranking posi6ons measured Eric Enge @stonetemple +Eric Enge
  5. 5. How Many Sites Made the Switch A>er August 7th? Only 630 of the 218,000 sites have switched so far (0.3%) Eric Enge @stonetemple +Eric Enge
  6. 6. Very Few Major Brands Switched GoDaddy was the only major brand that was seen to switch Eric Enge @stonetemple +Eric Enge
  7. 7. Pages HTTP vs. HTTPS HTTPS Pages 8/10 8/17 8/24 8/31 9/07 9/14 9/21 Eric Enge @stonetemple +Eric Enge
  8. 8. Average Ranking of Pages 8/10 8/17 8/24 8/31 9/07 9/14 9/21 This is a Very Narrow Range! 5.89 5.93 Eric Enge @stonetemple +Eric Enge
  9. 9. Switched Our Own Site Too Eric Enge @stonetemple +Eric Enge
  10. 10. Tracked Dates That Indexed Page Changed to HTTPS Eric Enge @stonetemple +Eric Enge
  11. 11. Changeover States – HTTPS Page Not Even Discovered Eric Enge @stonetemple +Eric Enge
  12. 12. Changeover States – Not Yet Indexed by Google Eric Enge @stonetemple +Eric Enge
  13. 13. Changeover States – Not Yet Indexed by Google Eric Enge @stonetemple +Eric Enge
  14. 14. Changeover States –Indexed by Google Eric Enge @stonetemple +Eric Enge
  15. 15. Changeover States –Indexed by Google Eric Enge @stonetemple +Eric Enge
  16. 16. Ranking Scenarios – 12 Pages Indexed as HTTPS • 12 Total Pages Indexed • 6 Improved Rankings • 5 Rankings Got Worse • 1 No Change • Net Impact: No Material Change Eric Enge @stonetemple +Eric Enge
  17. 17. SHA-­‐1 CerUficates Being Deprecated • Bought an Extended Valida6on SSL Cert • Stricter level of valida6on • Heard that this was “be[er”, so I did it • Digicert provided us with a SHA-­‐1 cer6ficate by default • However, these are being deprecated L • Fortunately, SSLGuru flagged this issue for us • Caused a 2 day delay Eric Enge @stonetemple +Eric Enge
  18. 18. Had Some Details to Clean Up Eric Enge @stonetemple +Eric Enge
  19. 19. Social Sharing Code – to Show Counts From HTTP Page <?php $h[purl = "h[p://www.".$_SERVER['HTTP_HOST'].$_SERVER['PHP_SELF']; $h[psurl = "h[ps://www.".$_SERVER['HTTP_HOST'].$_SERVER['PHP_SELF']; echo " <div class='l-­‐like' data-­‐href='".$h[purl."' data-­‐send='false' data-­‐layout='box_count'></div> <a href='h[ps://twi[' class='twi[er-­‐share-­‐bu[on' data-­‐counturl='".$h[purl."' data-­‐ url='".$h[psurl."' data-­‐count='ver6cal' data-­‐via='moz'>Tweet</a> <div class='g-­‐plusone' data-­‐size='tall' data-­‐href='".$h[purl."'></div> "; ?> Eric Enge @stonetemple +Eric Enge
  20. 20. What This Code Does • Shows share counts from original HTTP URL • Will NOT add in new clicks on the bu[ons aLer the site is moved • Should only use on posts made prior to the migra6on Eric Enge @stonetemple +Eric Enge
  21. 21. Pseudo Code for Ideal Logic • If Post Date Prior to Migra6on Date • Use Code that shows shares from original HTTP URLs • Else • Use Code that shows shares from new HTTPS URLs Eric Enge @stonetemple +Eric Enge
  22. 22. Facebook Counts SUll Wrong on Some Posts The Real Number is 818 Eric Enge @stonetemple +Eric Enge
  23. 23. Thank You! Eric Enge Twi[er: @stonetemple Google Plus: +Eric Enge (508) 879-­‐0950 h[p:// Eric Enge @stonetemple +Eric Enge