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How to Contribute to Long Term SEO Success By Rhea Drysdale

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From the SMX East 2014 Conference in New York City, NY. SESSION: Long-Term SEO: How To Win For Years, Not Days. PRESENTATION: How to Contribute to Long Term SEO Success - Given by Rhea Drysdale, @Rhea, CEO - Outspoken Media. #SMX #31A

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How to Contribute to Long Term SEO Success By Rhea Drysdale

  1. 1. Hi! @Rhea | #SMX #31A How to Contribute to Long Term SEO Success Rhea Drysdale CEO, Outspoken Media SMX East 2014
  2. 2. @Rhea | #SMX #31A aka How to Focus on Sh*t That Matters
  3. 3. The secret to long-term SEO success is:
  4. 4. incremental (adj): ! increasing gradually by ! regular degrees or additions @Rhea | #SMX #31A
  5. 5. @Rhea | #SMX #31A positive (n): ! a good, affirmative, or constructive quality or attribute
  6. 6. @Rhea | #SMX #31A results (n): ! a consequence, effect, or outcome of something
  7. 7. The thing is, it’s easy to get caught up in the day-to-day and algorithm chasing.
  8. 8. @Rhea | #SMX #31A
  9. 9. Google made 890 “improvements” last year. @Rhea | #SMX #31A
  10. 10. It’s easier not to invest too much in the future when most of us won’t be employed by our company in 2-3 years.
  11. 11. As of January 2014, ! men and women ages 25-34 spent 3 years with their current employer.! -Bureau of Labor & Statistics
  12. 12. How can we possibly contribute to long-term SEO success?
  13. 13. “Put first things first.”
  14. 14. URGENT NOT URGENT Deadlines Focus Interrup2ons Waste of 2me NOT IMPORTANT IMPORTANT
  15. 15. URGENT Deadlines NOT URGENT Focus Interrup2ons Waste of 2me NOT IMPORTANT IMPORTANT
  16. 16. Deadlines Focus Interrup2ons Waste of 2me URGENT NOT URGENT NOT IMPORTANT IMPORTANT
  17. 17. Deadlines Focus Interrup2ons Waste of 2me URGENT NOT URGENT NOT IMPORTANT IMPORTANT
  18. 18. URGENT Deadlines NOT URGENT Focus Interrup2ons Waste of 2me NOT IMPORTANT IMPORTANT
  19. 19. FOCUS
  20. 20. What this looks like in action: @Rhea | #SMX #31A
  21. 21. We’re bored of short-term, tactical thinking. @Rhea | #SMX #31A
  22. 22. Press releases
  23. 23. Infographics
  24. 24. Guest posts
  25. 25. @Rhea | #SMX #31A We contribute to long-term SEO success through a number of contributing factors, like:
  26. 26. You will not lose if you invest in all of these areas.
  27. 27. Let’s talk about a few. @Rhea | #SMX #31A
  28. 28. TEAM
  29. 29. Focus on: RAD Retention Acquisition Development @Rhea | #SMX #31A The cost to replace an employee is roughly 1/5th their total salary. -Center for American Progress
  30. 30. EDUCATION
  31. 31. Why do SEO’s fear education? @Rhea | #SMX #31A
  32. 32. Competition?
  33. 33. Turnover?
  34. 34. 46% ! of young adults said they lacked the education or training necessary to get ahead in their jobs or careers! -UNC Kenan-Flagler School of Business
  35. 35. 78% ! of workers consider the “ability to learn & grow” essential to their ideal job or very important! -Net Impact Talent Report What Workers Want in 2012
  36. 36. Are you a talent producer or consumer? @Rhea | #SMX #31A
  37. 37. Invest in intellectual capital & industry leadership @Rhea | #SMX #31A
  38. 38. Focus on: ALL THE THINGS! Mentoring Coaching Videos / tutorials Webinars Lunch & learns Guides Best practices Trusted advisors Peer groups @Rhea | #SMX #31A Conferences Certifications Collaboration tools Weekly statuses Stand-up meetings Cross-functional teams Apprenticeship
  39. 39. Focus on: knowledge sharing @Rhea | #SMX #31A
  40. 40. TECHNOLOGY
  41. 41. Focus on: technical considerations - Technical debt - Switch costs - Management - Documentation - Integrations - Reliability - Accuracy @Rhea | #SMX #31A
  42. 42. COMMUNICATION
  43. 43. Focus on: Where you receive trusted information How you apply that information How you communicate strategy to internal and external teams How you hold everyone accountable
  44. 44. What I hope for each of us in 2015 and beyond… @Rhea | #SMX #31A
  45. 45. …diverse growth strategies and marketing campaigns that result in financial, brand, team, and technological gain.
  46. 46. Need help? http://outspokenmedia.com/ rhea@outspokenmedia.com (518) 326-5500

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