22 Encouraging Non-Subs to Subscribe
• Browse Tab: – Pick as default LP – Show off your content! – Use analytics to pick top performers • Channel Trailer: – Auto-plays – Essence of your channel – No ads when playing
25 Annotations • Clickable text
overlays • Use to: – Ask for likes – Link to other videos – Link to social media – Ask questions to engage – Add clarification – Link back to your site
26 Annotations – Best Practices
• Avoid lower third of video • Don’t obstruct content • Little goes a long way • Repeat “subscribe” requests at end • Use analytics to test timing & placement • Be creative
35 Connect GA to YouTube
– “Add new Account” in existing GA account – Locate GA profile ID – “Advanced” option on YouTube channel settings – Data will populate within 24 hours Google Analytics Tie-In
36 1. Who are your
users? – Helps create & optimize content & channel design to appeal most to your demo. – Pull demo & geo data reports YouTube Analytics www.youtube.com/analytics
37 YouTube Analytics www.youtube.com/analytics 2.
Where are users finding your videos? – Know which traffic sources are most valuable – Use playback locations & traffic sources reports – Be sure to review avg. view duration column – Look at subscriber-only data as well.
38 YouTube Analytics www.youtube.com/analytics 3.
How much are you engaging users? – Discover how users interact & identify patterns to create more engaging content – Low retention rate videos=less likely to appear in search & suggested placements – Use absolute retention & relative retention reports