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How to Turn Pigeon Poop Into SEO Gold

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From the SMX West Conference in San Jose, California, March 3-5, 2015. SESSION: Deconstructing Pigeon, Google’s Local Search Algorithm. PRESENTATION: How to Turn Pigeon Poop Into SEO Gold - Given by Andrew Shotland, @localseoguide - Local SEO Guide, President. #SMX #23D

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How to Turn Pigeon Poop Into SEO Gold

  1. 1. Andrew Shotland President, Local SEO Guide www.localseoguide.com @localseoguide
  2. 2. searchmarketingexpo.com @localseoguide #SMX #23D
  3. 3. searchmarketingexpo.com @localseoguide #SMX #23D Local Packs Still Missing On Valuable Real Estate
  4. 4. searchmarketingexpo.com @localseoguide #SMX #23D But Long Tail Rankings Continue to Grow Sample Local Real Estate Agent Site
  5. 5. searchmarketingexpo.com @localseoguide #SMX #23D Local Directories Still Hanging in There…
  6. 6. searchmarketingexpo.com @localseoguide #SMX #23D Increase in Localized Organic Results? User Location = Pleasanton, CA User Location = Los Angeles, CA
  7. 7. searchmarketingexpo.com @localseoguide #SMX #23D Carousels/7 Packs Giving Way To Fanny Packs 1,300 Locations 0 5,000 10,000 15,000 20,000 25,000 30,000 3 Pack Exists - Total: Non-3 Pack - Total: Total December 15, 2014 January 14, 2015
  8. 8. searchmarketingexpo.com @localseoguide #SMX #23D It’s a Beautiful Day in the Neighborhood…
  9. 9. searchmarketingexpo.com @localseoguide #SMX #23D Would You Be Mine…Could You Be Mine? Costa Mesa, CA East Side Costa Mesa, CA
  10. 10. searchmarketingexpo.com @localseoguide #SMX #23D Costa Mesa, CA East Side Costa Mesa, Won’t You Be My Neighbor?
  11. 11. searchmarketingexpo.com @localseoguide #SMX #23D Increase in One Boxes?
  12. 12. searchmarketingexpo.com @localseoguide #SMX #23D So What’s Working?
  13. 13. searchmarketingexpo.com @localseoguide #SMX #23D Content + Citations + Links: Focus Traffic on Location Pages +35% 1/14-1/15 +65% 1/14-1/15 +200% 1/14-1/15 Multi-Location Moving Co. Site Organic Traffic – All Pages Multi-Location Moving Co. Site Organic Traffic – All Pages Excluding Home Page Multi-Location Moving Co. Site Organic Traffic – Location Pages Only 100+ % increase in organic leads & 50%+ increase in organic conversion rate!
  14. 14. searchmarketingexpo.com @localseoguide #SMX #23D Fixing Dupes Still Works! Fixed Em! 113 Keywords in 39 Geos
  15. 15. searchmarketingexpo.com @localseoguide #SMX #23D Service Area Page Content How To Rank Outside of Your Physical Location in Google Local
  16. 16. searchmarketingexpo.com @localseoguide #SMX #23D “Organic” Still Can Trump “Local”!
  17. 17. searchmarketingexpo.com @localseoguide #SMX #23D So Don’t Get Creeped Out!
  18. 18. searchmarketingexpo.com @localseoguide #SMX #23D Don’t Miss Our Next Exciting Episode!

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