Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How To Market On Reddit Even Though Reddit Hates Marketers By Brent Csutoras

5,316 views

Published on

From the SMX Social Media Marketing Conference in Las Vegas, Nevada, November 18-20, 2014. SESSION: How To Market On Reddit, Even Though Reddit Hates Marketing. PRESENTATION: How To Market On Reddit Even Though Reddit Hates Marketing - Given by Brent Csutoras, @BrentCsutoras of @KairayMedia. #SMX #23A1

Published in: Social Media
  • Be the first to comment

How To Market On Reddit Even Though Reddit Hates Marketers By Brent Csutoras

  1. 1. f Reddit hates (non-reddit) marketers
  2. 2. Reddit hates (non-reddit) marketers
  3. 3. • Hypocrisy • No single standard • Common with people in general youtube.com/watch?v=uOtuEDgYTwI
  4. 4. Reddit’s A-Changing • KrispyKrackers suggest charging for promotion • bit.ly/1nQHyZJ • Promotional content OK, but should be marked • Organic posts better than ad posts • Subreddit communities and moderators want the content • Reddit TOS will supersede the desire of the Subreddit • Real problem is not with Reddit, but the Subreddits
  5. 5. Tips • Be a real user • Understand the rules for each SubReddit • Comment as much, if not more, than you submit • Find at least one community you are passionate about • Build your account prior to submitting • Don’t try to game the voting system • Be anonymous and secretive • Try, try, and try again
  6. 6. Self Post (aka Text Post) • Text based submissions that don’t link out • /r/self/ - /r/askreddit – many others • Popular on Support and Help Subreddits • Some Subreddits only allow Self posts • Conversational approach and allows subtle promotion
  7. 7. Making Self Posts • Start discussions around topics of interest • Communicate to ask for feedback and help
  8. 8. Why Self Post • Allow linking in the content • Edit later to add links or promotional elements • Participate in comments • Links, coupon codes, branding • Track self posts for AMA requests • Topic expertise requests lead to AMAs growth and success
  9. 9. AMA (Ask Me Anything) • One of most popular Subreddits • Obama, Bill Gates, Celebrities, etc • Everyday people too
  10. 10. Everyday AMA
  11. 11. Too much AMA
  12. 12. AMA (Ask Me Anything) • People ask for AMAs all the time, so set up feeds and search for request you can fulfill • AMA Request • Self posts in desired Subreddits
  13. 13. • Identify ideal Subreddits • Redditmetrics.com • Redditinsight.com
  14. 14. • Review TOP and Controversial
  15. 15. • Review Moderators for their interests Redditinvestigator.com
  16. 16. • Create content focused for Reddit success • Submit to the right Subreddit • Topics Mods and Users Like • Good Title / Description • Not all first letters capitalized • Submit at right time (10am EST) • Takes a popular view on a topic
  17. 17. • Identify right Subreddit • Adhere to Redditquette • Be engaged, creative, and extraordinary! • reddit.com/advertising/ • Self serve up to $30,000 budget
  18. 18. Ad
  19. 19. • /r/HailCorporate/ • Reddit responses • Pro / Con • Ads Reddit is Proud Of
  20. 20. Newcastle S****B*** • Self Post format • Doesn’t link out • Funny and edgy Ifwemadeit.com
  21. 21. Responding to Comments • Related threads • Reddit exclusive offers • Link to resources
  22. 22. Beef Jerky Comments
  23. 23. Discount Beef Jerky
  24. 24. Jerky AMA

×