How To Get Started with Ad Extensions by Brad Geddes

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From SMX East 2013 / SearchMarketingExpo.com - How To Improve Your PPC Results With Images, Offers & Other Ad Extensions by @bgTheory #smx #24D.

Slide deck from Brad Geddes of Certified Knowledge presents tips on how to get started using Google & Bing Ad extensions in your paid search advertising campaigns.

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How To Get Started with Ad Extensions by Brad Geddes

  1. 1. HOW TO GET STARTED WITH AD EXTENSIONS # Brad Geddes Certified Knowledge @bgTheory #SMX #24D October 2, 2013 #
  2. 2. Copyright Certified Knowledge@bgTheory Introducing Ad Extensions Brad Geddes Founder, Certified Knowledge Author, Advanced Google AdWords @bgTheory 2
  3. 3. Copyright Certified Knowledge@bgTheory Ad Extensions 3
  4. 4. Copyright Certified Knowledge@bgTheory Location Extensions 4
  5. 5. Copyright Certified Knowledge@bgTheory Manage Extension Reach 5
  6. 6. Copyright Certified Knowledge@bgTheory Offer Extension 6
  7. 7. Copyright Certified Knowledge@bgTheory Call Extension 7
  8. 8. Copyright Certified Knowledge@bgTheory Social Extension 8
  9. 9. Copyright Certified Knowledge@bgTheory Sitelinks 9
  10. 10. Copyright Certified Knowledge@bgTheory Combining Them 10 Sitelinks Location Social
  11. 11. Copyright Certified Knowledge@bgTheory Reading The Data 11
  12. 12. Copyright Certified Knowledge@bgTheory Some Have Options 12
  13. 13. Copyright Certified Knowledge@bgTheory Some are Campaign & Ad Group 13
  14. 14. Copyright Certified Knowledge@bgTheory Bing Has Extensions Too 14
  15. 15. Copyright Certified Knowledge@bgTheory AD GROUP SITELINKS CASE STUDY
  16. 16. Copyright Certified Knowledge@bgTheory Ad Group Sitelink Study • 9 Ecommerce Accounts • Combined spend of $1 million /month The Sitelinks: • For low value items, the sitelinks were focused on cross sales – similar item value • For high value items, the sitelinks were focused on upsells – upsell 50% or less of item value • For ambiguous searches, the sitelinks were focused on the specific items to narrow down the user interest – Query: “Women‘s dresses” Sitelinks: Evening dresses, cocktail dresses, etc The Question: • Would custom ad group sitelinks lead to higher profits? 16
  17. 17. Copyright Certified Knowledge@bgTheory Cross Sales for Low Value Ad Groups 17
  18. 18. Copyright Certified Knowledge@bgTheory Upsells for High Value Ad Groups 18
  19. 19. Copyright Certified Knowledge@bgTheory Specific Links for Ambiguous Queries 19
  20. 20. Copyright Certified Knowledge@bgTheory How to Start with Ad Group Sitelinks 20
  21. 21. Copyright Certified Knowledge@bgTheory Manage/Create Sitelinks in the Editor 21
  22. 22. Copyright Certified Knowledge@bgTheory Learn More About AdWords PPC training, tools, and community CertifiedKnowledge.org @bgTheory 22
  23. 23. http://www.slideshare.net/SearchMarketingExpo # see more presentations at: #

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