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How to Create Awesome Google Analytics Dashboards & Reports

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From the SMX West Conference in San Jose, California, March 3-5, 2015. SESSION: What’s In My Analytics Toolbox. PRESENTATION: How to Create Awesome Google Analytics Dashboards & Reports - Given by Jenny Halasz, @jennyhalasz - JLH Marketing, President, Founder. #SMX #32D

Published in: Marketing

How to Create Awesome Google Analytics Dashboards & Reports

  1. 1. MARCH 5, 2015 HOW TO CREATE AWESOME GOOGLE ANALYTICS DASHBOARDS & REPORTS Jenny Halasz President, JLH Marketing @ JennyHalasz
  2. 2. searchmarketingexpo.com @JennyHalasz #SMX #32D
  3. 3. searchmarketingexpo.com @JennyHalasz #SMX #32D http://bit.ly/GADashSMX15 To use: 1. Login to GA 2. Paste in the browser 3. Select the account to apply it to TODAY’S MOST USEFUL LINK
  4. 4. searchmarketingexpo.com @JennyHalasz #SMX #32D • Customizable • Applicable to any GA Segment • Set up auto-email • Printable reports • Impress your boss • You only set it up once • FREE PROS OF GA DASHBOARDS
  5. 5. searchmarketingexpo.com @JennyHalasz #SMX #32D • Not user friendly • Relies on you to know what you need • Requires you to set up segments • Only holds 12 widgets per dashboard • Can’t filter by Metric values • … but it’s free, so what do you expect? CONS OF GA DASHBOARDS
  6. 6. searchmarketingexpo.com @JennyHalasz #SMX #32D
  7. 7. searchmarketingexpo.com @JennyHalasz #SMX #32D How Did People Get to Your Site? What Did They Do While They Were There? How and Why Did They Leave? WHERE TO START?
  8. 8. searchmarketingexpo.com @JennyHalasz #SMX #32D How Did People Get Here?
  9. 9. searchmarketingexpo.com @JennyHalasz #SMX #32D What Did They Do?
  10. 10. searchmarketingexpo.com @JennyHalasz #SMX #32D Why Did They Leave?
  11. 11. searchmarketingexpo.com @JennyHalasz #SMX #32D Edit the Title, instead of “Pages/Session” Choose a Layout Even Customize Your URL! Add Filters
  12. 12. searchmarketingexpo.com @JennyHalasz #SMX #32D CHANGING DISPLAY OPTIONS Choose different Dimensions or Metrics Change row display
  13. 13. searchmarketingexpo.com @JennyHalasz #SMX #32D USING FILTERS - SIMPLE “Only show” or “Don’t show” Selection criteria
  14. 14. searchmarketingexpo.com @JennyHalasz #SMX #32D USING FILTERS - REGEX Selection criteria • Use | to separate items – creates “OR” • Use .* as a wildcard • .*/category means match anything before /category • category/.* means match anything that comes after category • Test your expressions on the actual report
  15. 15. searchmarketingexpo.com @JennyHalasz #SMX #32D OTHER FUN THINGS Set up once, daily, weekly, monthly, or quarterly Email to anyone Share with everyone on the account Export a PDF
  16. 16. searchmarketingexpo.com @JennyHalasz #SMX #32D CUSTOM REPORTS
  17. 17. searchmarketingexpo.com @JennyHalasz #SMX #32D Ask questions to determine importance: • Which things do we want to know? • What parts of the site are important? • How can we use these as part of our strategy? • When does our traffic arrive? • Where can we improve? • Who is visiting our site? CUSTOM REPORTS
  18. 18. searchmarketingexpo.com @JennyHalasz #SMX #32D CUSTOM REPORTS Metrics: Things you want to measure Dimensions: Containers you want to use Filters: Things to include or not include
  19. 19. searchmarketingexpo.com @JennyHalasz #SMX #32D CUSTOM REPORTS Metrics: Things you want to measure Dimensions: Containers you want to use Filters: Things to include or not include
  20. 20. searchmarketingexpo.com @JennyHalasz #SMX #32D • Solidify/Contradict a hypothesis • Predict a problem • Ensure mistakes are caught • Open a new horizon • Maintain status quo • Teach us about behavior … and so much more! THINGS DATA CAN DO
  21. 21. searchmarketingexpo.com @JennyHalasz #SMX #32D Data is just data. Analysis leads to insight. That useful link again: http://bit.ly/GADashSMX15 REMEMBER:
  22. 22. searchmarketingexpo.com @JennyHalasz #SMX #32D

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