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How to Capture More Than Demand

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From the SMX West Conference in San Jose, California, March 3-5, 2015. SESSION: Making It Happen: Search & Social. PRESENTATION: How to Capture More Than Demand - Given by Graeme Jamieson - Rimm Kaufman Group, Sr. Manager of Social & Creative Content. #SMX #33C

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How to Capture More Than Demand

  1. 1. MARCH 5, 2015 CAPTURE MORE THAN DEMAND Graeme Jamieson Senior Manager Social & Content Creation @jamiesongraeme
  2. 2. searchmarketingexpo.com @jamiesongraeme #SMX #33C
  3. 3. searchmarketingexpo.com @jamiesongraeme #SMX #33C
  4. 4. searchmarketingexpo.com @jamiesongraeme #SMX #33C
  5. 5. searchmarketingexpo.com @jamiesongraeme #SMX #33C “Albero dei Giusti” by Gariwo
  6. 6. searchmarketingexpo.com @jamiesongraeme #SMX #33C “Albero dei Giusti” by Gariwo Keywords are Binary
  7. 7. searchmarketingexpo.com @jamiesongraeme #SMX #33C Sandy Carson Strength of Search
  8. 8. searchmarketingexpo.com @jamiesongraeme #SMX #33C Sandy Carson Influence Link Intel Adjacent Interests Competitive Study Search Planner Content Formats Other Visited Sites
  9. 9. searchmarketingexpo.com @jamiesongraeme #SMX #33C Social Isn’t Just For Distribution
  10. 10. searchmarketingexpo.com @jamiesongraeme #SMX #33C10 How To Make A Strategy Listening & Research Marketing & Engagement Sales & CRM Share of Voice Word of Mouth Brand Awareness Community Growth Engagement with Core Audience Live Help & Customer Service Loyalty Business Insights Research Conversions Driving Traffic
  11. 11. searchmarketingexpo.com @jamiesongraeme #SMX #33C Sandy Carson Strength of Social
  12. 12. searchmarketingexpo.com @jamiesongraeme #SMX #33C Sandy Carson Much Richer Datasets Conversation Trends Indicator Of Behavior Who’s Your Audience What Do They Want When and How Often
  13. 13. searchmarketingexpo.com @jamiesongraeme #SMX #33C Keywords Capture Demand Content Captures Imagination Your Content is More Discoverable When Your Content is Memorable
  14. 14. searchmarketingexpo.com @jamiesongraeme #SMX #33C Audience comes first Strategies defined by client objectives The Pareto law of the vital few PRINCIPLES
  15. 15. searchmarketingexpo.com @jamiesongraeme #SMX #33C Sandy Carson Return on Investment
  16. 16. searchmarketingexpo.com @jamiesongraeme #SMX #33C Sandy Carson Tracking Parameters Record Social Traffic Measure For Measure
  17. 17. searchmarketingexpo.com @jamiesongraeme #SMX #33C How to Make Better Content? • Inject into Content Development • Better, Broader Data Analysis • Clear Rationale for Content Format • Principles for Social Channels • Refine, Understand Measurement
  18. 18. searchmarketingexpo.com @jamiesongraeme #SMX #33C SOCIAL SEARCH AND… AND… AND…
  19. 19. searchmarketingexpo.com @jamiesongraeme #SMX #33C

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