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#SMX #14a @ruthburr
While Avoiding Links You’re Too Good For
HOW TO BUILD THE LINKS YOU
ACTUALLY WANT
#SMX #14a @ruthburr
Just Build Good Content!
#SMX #14a @ruthburr
Good Luck with That.
#SMX #14a @ruthburr
Let’s Be Real.
#SMX #14a @ruthburr
The Best Links Build Themselves.
#SMX #14a @ruthburr
The Best Links Drive Traffic.
#SMX #14a @ruthburr
What do your customers like to do?
Build a
Content
Calendar for
Link Outreach
#SMX #14a @ruthburr
“1: A strong piece of local content (goal:
organic reach, topical relevance, local SEO)
2: Two pieces ...
#SMX #14a @ruthburr
http://buzzsumo.com
#SMX #14a @ruthburr
Affinities
#SMX #14a @ruthburr
https://followerwonk.com
#SMX #14a @ruthburr
#SMX #14a @ruthburr
#SMX #14a @ruthburr
#SMX #14a @ruthburr
#SMX #14a @ruthburr
Do you really want that link?
Evaluating
Link
Prospects
#SMX #14a @ruthburr
http://majestic.com
#SMX #14a @ruthburr
#SMX #14a @ruthburr
http://www.semrush.com
#SMX #14a @ruthburr
Ask for Links Without Being Weird About It
Outreach
Strategies
that Work
#SMX #14a @ruthburr
Twitter Outreach in 15 Min a Day
h/t
@dr_pete!
#SMX #14a @ruthburr
The Secret to HARO
www.helpareporterout.com
#SMX #14a @ruthburr
Find That Address!
#SMX #14a @ruthburr
What a Press Release Is
#SMX #14a @ruthburr
What a Press Release Is Not
#SMX #14a @ruthburr
In Person
#SMX #14a @ruthburr
Track it all. Track everything.
Track and
Repeat.
#SMX #14a @ruthburr
WHO YOU TALKED TO
and whether they responded
(if they didn’t respond, move on)
Weekly
#SMX #14a @ruthburr
INBOUND LINKS
per content piece
(new and old)
Monthly
#SMX #14a @ruthburr
TRAFFIC
organic and referral
per content piece
Monthly
#SMX #14a @ruthburr
OH YEAH
and is any of this
resulting in conversions?
Monthly
#SMX #14a @ruthburr
DO IT ALL AGAIN
learning from what
worked best before
Quarterly
#SMX #14a @ruthburr
THANK YOU!
Join us @SMX East
NEW YORK CITY
Sept. 29th – Oct. 1st 2015
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How To Build Links You Actually Want By Ruth Burr Reedy

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From the SMX Advanced Conference in Seattle, Washington, June 2-3, 2015. SESSION: Advances Link Auditing & Best Practices For Acquiring Authoritative Links. PRESENTATION: How To Build The Links You Actually Want - Given by Ruth Burr Reedy, @ruthburr - BigQing Interactive, Head of On Site SEO. #SMX #14A

How To Build Links You Actually Want By Ruth Burr Reedy

  1. 1. #SMX #14a @ruthburr While Avoiding Links You’re Too Good For HOW TO BUILD THE LINKS YOU ACTUALLY WANT
  2. 2. #SMX #14a @ruthburr Just Build Good Content!
  3. 3. #SMX #14a @ruthburr Good Luck with That.
  4. 4. #SMX #14a @ruthburr Let’s Be Real.
  5. 5. #SMX #14a @ruthburr The Best Links Build Themselves.
  6. 6. #SMX #14a @ruthburr The Best Links Drive Traffic.
  7. 7. #SMX #14a @ruthburr What do your customers like to do? Build a Content Calendar for Link Outreach
  8. 8. #SMX #14a @ruthburr “1: A strong piece of local content (goal: organic reach, topical relevance, local SEO) 2: Two pieces of evergreen content (goal: traffic) 1: A link-worthy asset (goal: links)” - Ronell Smith, “How to Create Content for Boring Industries” https://moz.com/blog/how-to-create-content-for-boring-industries 1 Month, 1 Theme, 4 Pieces of Content
  9. 9. #SMX #14a @ruthburr http://buzzsumo.com
  10. 10. #SMX #14a @ruthburr Affinities
  11. 11. #SMX #14a @ruthburr https://followerwonk.com
  12. 12. #SMX #14a @ruthburr
  13. 13. #SMX #14a @ruthburr
  14. 14. #SMX #14a @ruthburr
  15. 15. #SMX #14a @ruthburr
  16. 16. #SMX #14a @ruthburr Do you really want that link? Evaluating Link Prospects
  17. 17. #SMX #14a @ruthburr http://majestic.com
  18. 18. #SMX #14a @ruthburr
  19. 19. #SMX #14a @ruthburr http://www.semrush.com
  20. 20. #SMX #14a @ruthburr Ask for Links Without Being Weird About It Outreach Strategies that Work
  21. 21. #SMX #14a @ruthburr Twitter Outreach in 15 Min a Day h/t @dr_pete!
  22. 22. #SMX #14a @ruthburr The Secret to HARO www.helpareporterout.com
  23. 23. #SMX #14a @ruthburr Find That Address!
  24. 24. #SMX #14a @ruthburr What a Press Release Is
  25. 25. #SMX #14a @ruthburr What a Press Release Is Not
  26. 26. #SMX #14a @ruthburr In Person
  27. 27. #SMX #14a @ruthburr Track it all. Track everything. Track and Repeat.
  28. 28. #SMX #14a @ruthburr WHO YOU TALKED TO and whether they responded (if they didn’t respond, move on) Weekly
  29. 29. #SMX #14a @ruthburr INBOUND LINKS per content piece (new and old) Monthly
  30. 30. #SMX #14a @ruthburr TRAFFIC organic and referral per content piece Monthly
  31. 31. #SMX #14a @ruthburr OH YEAH and is any of this resulting in conversions? Monthly
  32. 32. #SMX #14a @ruthburr DO IT ALL AGAIN learning from what worked best before Quarterly
  33. 33. #SMX #14a @ruthburr THANK YOU! Join us @SMX East NEW YORK CITY Sept. 29th – Oct. 1st 2015

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