Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How I Lost My Clients Their #1 Rankings and Their Profits Exploded Overnight By Stoney deGeyter

928 views

Published on

From the SMX East Conference in New York City, September 27-29, 2016. SESSION: How I Lost My Client's #1 Ranking And Their Profits Exploded Overnight. PRESENTATION: How I Lost My Client's #1 Ranking And Their Profits Exploded Overnight - Given by Stoney deGeyter, @StoneyD - Pole Position Marketing, CEO. #SMX #14A1

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

How I Lost My Clients Their #1 Rankings and Their Profits Exploded Overnight By Stoney deGeyter

  1. 1. #SMX #14A1 | @StoneyD Add Your Presentation Subtitle Here TITLE SLIDE – WRITE A COMPELLING HEADLINE FOR SOCIAL SHARING
  2. 2. #SMX #14A1 | @StoneyD •  @StoneyD •  +StoneydeGeyter •  linkedin.com/in/stoneygd Web Presence Optimization PolePositionMarketing.com Stoney deGeyter THIS IS ME I do this Read mybook Hire my team WebMarketingChecklist.com
  3. 3. #SMX #14A1 | @StoneyD 1998
  4. 4. #SMX #14A1 | @StoneyD
  5. 5. #SMX #14A1 | @StoneyD
  6. 6. #SMX #14A1 | @StoneyD
  7. 7. #SMX #14A1 | @StoneyD
  8. 8. #SMX #14A1 | @StoneyD $100k in yearly revenue$250k in yearly revenue$500k in yearly revenue
  9. 9. #SMX #14A1 | @StoneyD 200810Keyword: Motorcycle Batteries #3 #4 #5 #6#1 #2
  10. 10. #SMX #14A1 | @StoneyD NO Keyword Stuffing? Hidden Text? Doorway Pages? Mass Link Building? Content Spam?
  11. 11. #SMX #14A1 | @StoneyD Because sooner or later…
  12. 12. #SMX #14A1 | @StoneyD Keyword: Motorcycle Batteries #3 #4 #5 #6#1 #2
  13. 13. #SMX #14A1 | @StoneyD NOT It’s Our Fault!
  14. 14. #SMX #14A1 | @StoneyD
  15. 15. #SMX #14A1 | @StoneyD 6 months laterKeyword: Motorcycle Batteries #3 #4 #5 #6#1 #2
  16. 16. #SMX #14A1 | @StoneyD CENSORED
  17. 17. #SMX #14A1 | @StoneyD Fast Forward 12 MonthsKeyword: Motorcycle Batteries #3 #4 #5 #6#1 #2
  18. 18. #SMX #14A1 | @StoneyD YOU LOST MY #1 RANKINGS?!?!
  19. 19. #SMX #14A1 | @StoneyD
  20. 20. #SMX #14A1 | @StoneyD Hundreds of optimizable landing pages added Major battery navigation overhaul Brand (Make) Year + Make Year, Make & Model
  21. 21. #SMX #14A1 | @StoneyD Showed products at every stage
  22. 22. #SMX #14A1 | @StoneyD What Happened? •  The Good: •  Made products easier for visitors and search engines to find •  The Bad: •  Diluted the authority of the main page •  Big drop in Rankings
  23. 23. #SMX #14A1 | @StoneyD Net result: all good!
  24. 24. #SMX #14A1 | @StoneyD YOU LOST MY #1 RANKINGS?!?! YOU LOST MY #1 RANKINGS!!!
  25. 25. #SMX #14A1 | @StoneyD What have we learned? •  Spam works… but only for so long. •  Website architecture plays a HUGE role in search engine rankings. •  #1 rankings are not always the best thing for your business.
  26. 26. #SMX #14A1 | @StoneyD LEARN MORE: UPCOMING @SMX EVENTS THANK YOU! SEE YOU AT THE NEXT #SMX WebMarketingChecklist.com

×