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HOW BRANDS CAN 
OPTIMIZE FOR 
matt@avalaunchmedia.com @matt_siltala
INTRO 
is moving closer to an advertising model 
and there are many opportunities for businesses to help 
people discover ...
CASE STUDY 
@matt_siltala 
Courtesy of Pinnablebusiness.com
CASE STUDY 
@matt_siltala 
RUSTIC ARTISTRY 
90% of her pins getting at least one repin 
64% of her social channels traffic...
TIPS INSPIRED BY CASE STUDY 
@matt_siltala
INSPIRED TIPS 
Don’t just repin, find new material that 
expresses your brand personality 
Sign up for 
Newsletters from 
...
INSPIRED TIPS 
Find new ways to promote your 
best-performing pins. Look at 
your analytics tab on Pinterest to 
see the M...
INSPIRED TIPS 
Feature your most pinned or 
popular images and feature on 
other social networking sites. 
Don’t use the f...
INSPIRED TIPS 
You can quickly create a few of 
your best images together into 
one image to pin again or for 
other sites...
INSPIRED TIPS 
Create a pin advertising a new 
board and pin it on a more 
established board. 
@matt_siltala
INSPIRED TIPS 
Do not fill your boards 
with pins from your 
own website. 
Eventually you will run out of 
things to pin. ...
INSPIRED TIPS 
Pin your most popular pins 
to group boards that have a 
strong following and are a 
good fit. 
PinGroupie ...
INSPIRED TIPS 
Pin content that is 
performing well more than 
once - to another board, to 
a group board or even again 
o...
INSPIRED TIPS 
Use PinAlerts to see what’s 
being pinned from your 
website (not just what’s 
popular on Pinterest). 
@mat...
CASE STUDY 
Courtesy of Business.Pinterest.com 
@matt_siltala
CASE STUDY 
BUZZFEED 
According to Dao Nguyen, VP of 
Growth and Data at BuzzFeed… 
Pinterest is BuzzFeed’s 2nd Largest 
s...
TIPS INSPIRED BY CASE STUDY 
@matt_siltala
INSPIRED TIPS 
Put your pin button at the 
top of your images. 
@matt_siltala
INSPIRED TIPS 
Optimize your pins 
for mobile 
@matt_siltala
INSPIRED TIPS 
Create beautiful vertical 
editorial images and put 
them first in your 
blog posts 
Height: 
762 px 
Width...
INSPIRED TIPS 
Pin Humor. 
Of the 100 Buzzfeed 
stories that have the most 
traffic from Pinterest, 
30% of the visits are...
CASE STUDY 
Courtesy of Hello Society 
@matt_siltala
CASE STUDY 
CHOBANI YOGURT 
15 of 25 of their boards are recipe boards 
Chobani has over 113,000 followers 
on Pinterest 
...
TIPS INSPIRED BY CASE STUDY 
@matt_siltala
INSPIRED TIPS 
Become friends with your 
followers by helping them 
catch a vision of a better life 
with your product. 
“...
INSPIRED TIPS 
Leverage your social 
following on other sites. 
Chobani tweets their pins but 
they don’t share them on 
F...
INSPIRED TIPS 
When they feature recipes on 
Facebook, they could also 
add a link to pin the recipe. 
A newer feature is ...
INSPIRED TIPS 
Create custom board cover 
images to give a consistent 
look and brand style to 
your profile 
@matt_siltal...
INSPIRED TIPS 
Get your fans involved. Pin 
their recipes or ideas. Also 
consider teaming up with 
bloggers (who often ha...
CASE STUDY 
Courtesy of Pinterest 
@matt_siltala
CASE STUDY 
FOUR SEASONS 
HOTELS & RESORTS 
Since it launched, Four Seasons has seen a 
525% increase in followers to its ...
TIPS INSPIRED BY CASE STUDY 
@matt_siltala
INSPIRED TIPS 
They have a board 
Gastronomic Travel featuring 
upscale restaurants around 
the world. They pin their own ...
INSPIRED TIPS 
900% INCREASE 
in the average 
number of people 
repinning their 
content every day 
600% INCREASE 
In the ...
BONUS INFO 
MATT’S BONUS PINTEREST TIPS 
@matt_siltala
BONUS TIPS 
COMMUNITY 
QUESTIONS ? 
You can ask questions on a pin 
and your question goes to 
everyone who pinned it. You...
BONUS TIPS 
MESSAGES Pinterest messaging 
system is a private 
messaging system that 
allows you to send private 
messages...
BONUS TIPS 
MESSAGES 
3 TYPES OF PEOPLE WHO YOU CAN MESSAGE: 
Your followers (you do 
not need to follow them 
back to mes...
BONUS TIPS 
MESSAGES 
It can even be used for 
B2B conversations. 
Here’s an example of a 
conversation in which a 
busine...
BONUS TIPS 
LINK TO PINTEREST 
BOARDS ON YOUR 
BLOG OR SITE 
Many people have a 
follow button but don’t 
link to Pinteres...
HOW BRANDS CAN 
OPTIMIZE FOR 
matt@avalaunchmedia.com @matt_siltala
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How Brands Can Optimize For Pinterest By Matt Siltala

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From the SMX East 2014 Conference in New York City, NY. SESSION: Trends & Tactics In Mobile E-Commerce . PRESENTATION: How Brands Can Optimize For Pinterest - Given by Matt Siltala, @Matt_Siltala, President - Avalaunch Media. #SMX #33D

Published in: Social Media

How Brands Can Optimize For Pinterest By Matt Siltala

  1. 1. HOW BRANDS CAN OPTIMIZE FOR matt@avalaunchmedia.com @matt_siltala
  2. 2. INTRO is moving closer to an advertising model and there are many opportunities for businesses to help people discover your brand and products. Pinterest is expanding as a content marketing and advertising platform. It’s more than just advertising. These features give you a chance to engage with a community and expose people to more about your brand and products. @matt_siltala
  3. 3. CASE STUDY @matt_siltala Courtesy of Pinnablebusiness.com
  4. 4. CASE STUDY @matt_siltala RUSTIC ARTISTRY 90% of her pins getting at least one repin 64% of her social channels traffic comes from Pinterest Visitors from Pinterest have a lower bounce rate – 55% compared to 70% with Facebook visitors Facebook, with over 4,000 Likes, accounts for 34% of her social traffic
  5. 5. TIPS INSPIRED BY CASE STUDY @matt_siltala
  6. 6. INSPIRED TIPS Don’t just repin, find new material that expresses your brand personality Sign up for Newsletters from Like-minded brands Look at Magazines In your niche Look for related Content on Blogs and websites Slideshows often Have great pin-worthy Images @matt_siltala
  7. 7. INSPIRED TIPS Find new ways to promote your best-performing pins. Look at your analytics tab on Pinterest to see the Most Recent, Most Repinned and Most Clicked pins. Then comment on pins with something helpful or “like” them to acknowledge the person who pinned them. @matt_siltala
  8. 8. INSPIRED TIPS Feature your most pinned or popular images and feature on other social networking sites. Don’t use the feature to tweet them, create a unique tweet. Same with Facebook, create a unique post. @matt_siltala
  9. 9. INSPIRED TIPS You can quickly create a few of your best images together into one image to pin again or for other sites. A tool called PinThemAll.net helps make this easy. Use it to create a vertical collage. @matt_siltala
  10. 10. INSPIRED TIPS Create a pin advertising a new board and pin it on a more established board. @matt_siltala
  11. 11. INSPIRED TIPS Do not fill your boards with pins from your own website. Eventually you will run out of things to pin. You won’t have fresh new content to share on a consistent basis. On her “Make Mine Rustic” board, only about 5% of the 2800+ pins are from her own website. @matt_siltala
  12. 12. INSPIRED TIPS Pin your most popular pins to group boards that have a strong following and are a good fit. PinGroupie and Board Deck boarddeckhq.com are tools that can help you find group boards. You can also use Pinterest search to find group boards. YOUR MOST POPULAR POPULAR PIN GROUP BOARD @matt_siltala
  13. 13. INSPIRED TIPS Pin content that is performing well more than once - to another board, to a group board or even again on the same board. That way your new followers will be exposed to your best content. Wait a month or more in between pins. 1 MONTH @matt_siltala
  14. 14. INSPIRED TIPS Use PinAlerts to see what’s being pinned from your website (not just what’s popular on Pinterest). @matt_siltala
  15. 15. CASE STUDY Courtesy of Business.Pinterest.com @matt_siltala
  16. 16. CASE STUDY BUZZFEED According to Dao Nguyen, VP of Growth and Data at BuzzFeed… Pinterest is BuzzFeed’s 2nd Largest social network referrer Has a much longer lifecycle than other social networks, often driving traffic to posts moths after publication More than Half of BuzzFeed’s traffic from Pinterest Goes to posts published more than 2 months ago @matt_siltala
  17. 17. TIPS INSPIRED BY CASE STUDY @matt_siltala
  18. 18. INSPIRED TIPS Put your pin button at the top of your images. @matt_siltala
  19. 19. INSPIRED TIPS Optimize your pins for mobile @matt_siltala
  20. 20. INSPIRED TIPS Create beautiful vertical editorial images and put them first in your blog posts Height: 762 px Width: 625px @matt_siltala
  21. 21. INSPIRED TIPS Pin Humor. Of the 100 Buzzfeed stories that have the most traffic from Pinterest, 30% of the visits are to humor posts. @matt_siltala
  22. 22. CASE STUDY Courtesy of Hello Society @matt_siltala
  23. 23. CASE STUDY CHOBANI YOGURT 15 of 25 of their boards are recipe boards Chobani has over 113,000 followers on Pinterest They share recipes from fans, sponsored recipes from bloggers, and their own recipes @matt_siltala
  24. 24. TIPS INSPIRED BY CASE STUDY @matt_siltala
  25. 25. INSPIRED TIPS Become friends with your followers by helping them catch a vision of a better life with your product. “Through mouthwatering pictures and branching out from their product, Chobani has used Pinterest to become more than just a brand. They have become a friend to their customer, sharing the same hopes, goals, desires, dreams, and tastes. ” -Angela Swenson @matt_siltala
  26. 26. INSPIRED TIPS Leverage your social following on other sites. Chobani tweets their pins but they don’t share them on Facebook with posts and with the Pinterest app on Facebook @matt_siltala
  27. 27. INSPIRED TIPS When they feature recipes on Facebook, they could also add a link to pin the recipe. A newer feature is a landing page that has a follow all button. @matt_siltala
  28. 28. INSPIRED TIPS Create custom board cover images to give a consistent look and brand style to your profile @matt_siltala
  29. 29. INSPIRED TIPS Get your fans involved. Pin their recipes or ideas. Also consider teaming up with bloggers (who often have a broad social footprint) to create new ways to use your products. @matt_siltala
  30. 30. CASE STUDY Courtesy of Pinterest @matt_siltala
  31. 31. CASE STUDY FOUR SEASONS HOTELS & RESORTS Since it launched, Four Seasons has seen a 525% increase in followers to its main account. Over 26,0000 followers. Created profiles for their more than 81 hotels, each showcasing the resort’s distinct style & features. @matt_siltala
  32. 32. TIPS INSPIRED BY CASE STUDY @matt_siltala
  33. 33. INSPIRED TIPS They have a board Gastronomic Travel featuring upscale restaurants around the world. They pin their own restaurants as well as others. @matt_siltala
  34. 34. INSPIRED TIPS 900% INCREASE in the average number of people repinning their content every day 600% INCREASE In the average number of pins from their website fourseasons.com year over year @matt_siltala
  35. 35. BONUS INFO MATT’S BONUS PINTEREST TIPS @matt_siltala
  36. 36. BONUS TIPS COMMUNITY QUESTIONS ? You can ask questions on a pin and your question goes to everyone who pinned it. You get emails when there are new answers. This is a way to connect with pinners in your niche and even introduce your product or service. Community Answers Question on Pin @matt_siltala
  37. 37. BONUS TIPS MESSAGES Pinterest messaging system is a private messaging system that allows you to send private messages to people. You can share texts, pins, boards, and links. @matt_siltala
  38. 38. BONUS TIPS MESSAGES 3 TYPES OF PEOPLE WHO YOU CAN MESSAGE: Your followers (you do not need to follow them back to message them). People you're friends with on Facebook who have connected their Pinterest account. People who you follow on Twitter and who follow you back and have Twitter connected with their Pinterest account. @matt_siltala
  39. 39. BONUS TIPS MESSAGES It can even be used for B2B conversations. Here’s an example of a conversation in which a business complimented MCNG Marketing for their “31 Days to a Better Pinterest Page” board. @matt_siltala
  40. 40. BONUS TIPS LINK TO PINTEREST BOARDS ON YOUR BLOG OR SITE Many people have a follow button but don’t link to Pinterest pins or boards in their content. @matt_siltala
  41. 41. HOW BRANDS CAN OPTIMIZE FOR matt@avalaunchmedia.com @matt_siltala

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