Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Hacking YouTube Advertising By Jake Larsen

12,846 views

Published on

From the SMX Social Media Marketing Conference in Las Vegas, Nevada, November 18-20, 2014. SESSION: Social For The Sale & ROI. PRESENTATION: Hacking YouTube Advertising - Given by Jake Larsen, @JakeLarsen7 of @MyVideoPower. #SMX #14A3

Published in: Marketing, Social Media
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Nice !! Download 100 % Free Ebooks, PPts, Study Notes, Novels, etc @ https://www.ThesisScientist.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Hacking YouTube Advertising By Jake Larsen

  1. @JakeLarsen7 VideoPower.org
  2. If You Had Your Own SuperBowl Commercial, What Would You Say?
  3. $4 Million for a 30 Second Spot
  4. ATTENTION = $$$
  5. 40 SuperBowls Happen Every Day on YouTube!
  6. How to Turn Views into ● GuaranteCedu Esxptoosmuree writsh V ideo & YouTube ● The Hack - almost FREE Targeted Traffic ● Videos that get Attention, Traffic & Sales ● Case Study: Turn $1 into $7
  7. Problem Opportunity
  8. Going “Viral” is NOT a Strategy
  9. Consistent Formula That Works
  10. WHY VIDEO? 53x More Likely to Appear on the First Page of Google
  11. WHY VIDEO? 43x Higher CTR Than Text
  12. When People Watch Video... Spen d More More Often
  13. Avg. Order Value Videos: $376 Site Avg: $227 Conversion Rate Videos: 2.35% Site Avg: 1.28% eCommerce Data YouTube Videos
  14. + TrueView Advertising
  15. In-Display
  16. In-Stream
  17. Targeted Audience
  18. Demographics Age & Gender
  19. Interest Of Person Topics Content of Page
  20. Keywords
  21. ReMarketing: Channel or Site
  22. Placements: Channel, Video or Sites
  23. the HACK
  24. How Much? CPC CPV 2₵ - 23₵
  25. What’s a View? Viewer Reaches 30 Seconds or Half the Ad
  26. If You Click the Ad It pauses the video & you are taken straight to the landing page
  27. What if... The Viewer Clicks the Ad Before 30 Seconds?
  28. Do You Realize What This Means?
  29. * almost FREE TARGET ED TRAFFIC { GAURANTEED }
  30. HO W Do You Make Videos that Move People?
  31. GRAB ATTENTI in 5O N Seconds
  32. SHOW VALUE Why? W.I.I.F.M.?
  33. CALL TO ACTION Build the Video Around the Click.
  34. Effective Video Ad Formula 1. Grab Attention in 5 Seconds 2. Identify Viewer / Value 3. Get Them to Click before 30 sec.
  35. Case Study How to Turn $1 into $7
  36. TRUEVIEW Ad Spend Cost / Conv. Conversio ns Revenue ROI Befor e Month 1 Month 2 Month 4 $8,671 26 $334 $39,50 5 $30,83 4 $10,62 2 226 $47 $73,16 4 $62,51 3 $10,94 2 6 $1,824 $1,965 -$9,977 $4,809 0 - $0 -$4,809
  37. Why? What? Applied Video Ad Formula How?
  38. Why? What? How?
  39. YouTube Advertising Where You Are Where You Want to Be
  40. Grow a Pear
  41. www.VideoPower.org Jake@VideoPower.org @JakeLarsen7
  42. AdvertisingOnYouTube.com/ SMX

×