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Hacking YouTube Advertising

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From the SMX West Conference in San Jose, California, March 3-5, 2015. SESSION: YouTube Success Stories For Marketers. PRESENTATION: Hacking YouTube Advertising - Given by Jake Larsen, @jakelarsen7 - Video Power Marketing, Owner. #SMX #32C

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Hacking YouTube Advertising

  1. 1. March 5, 2015 Hacking YouTube Advertising Jake Larsen Founder of Video Power Marketing @JakeLarsen7
  2. 2. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  3. 3. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  4. 4. searchmarketingexpo.com @JakeLarsen7 #SMX #32C Real Estate Marketing Map TV City “Detroit” PPC City “NYC” SEO City “Miami”
  5. 5. searchmarketingexpo.com @JakeLarsen7 #SMX #32C SEO City “Miami” Up Front $$$ & Work with No Guarantees One Change Can Ruin Everything
  6. 6. searchmarketingexpo.com @JakeLarsen7 #SMX #32C PPC City “NYC” $35 Cost Per Click! Competitive / Expensive High Cost of Living
  7. 7. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  8. 8. searchmarketingexpo.com @JakeLarsen7 #SMX #32C Problem Opportunity
  9. 9. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  10. 10. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  11. 11. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  12. 12. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  13. 13. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  14. 14. searchmarketingexpo.com @JakeLarsen7 #SMX #32C Going “Viral” is NOT a Strategy
  15. 15. searchmarketingexpo.com @JakeLarsen7 #SMX #32C Consistent Formula That Works
  16. 16. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  17. 17. searchmarketingexpo.com @JakeLarsen7 #SMX #32C How To Turn YouTube Advertising into an Automated Sales Machine •Guaranteed Exposure with Video & YouTube •The Hack - almost FREE Targeted Traffic •Videos that get Attention, Traffic & Sales •Case Study: Turn $1 into $7
  18. 18. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  19. 19. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  20. 20. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  21. 21. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  22. 22. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  23. 23. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  24. 24. searchmarketingexpo.com @JakeLarsen7 #SMX #32C WHY VIDEO? More Likely to Appear on the First Page of Google
  25. 25. searchmarketingexpo.com @JakeLarsen7 #SMX #32C WHY VIDEO? Higher CTR Than Text
  26. 26. searchmarketingexpo.com @JakeLarsen7 #SMX #32C Avg. Order Value Site Avg: $227 Videos: $376 Conversion Rate Site Avg: 1.28% Videos: 2.35% Analytics Traffic Source: YouTube
  27. 27. searchmarketingexpo.com @JakeLarsen7 #SMX #32C ...they Spend More, More Often When People Watch Video...
  28. 28. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  29. 29. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  30. 30. searchmarketingexpo.com @JakeLarsen7 #SMX #32C In-Stream
  31. 31. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  32. 32. searchmarketingexpo.com @JakeLarsen7 #SMX #32C Demographics: Age, Gender, Parent
  33. 33. searchmarketingexpo.com @JakeLarsen7 #SMX #32C Geographics: Country > City > Zip Code
  34. 34. searchmarketingexpo.com @JakeLarsen7 #SMX #32C Interest Of Person Topics Content of Page
  35. 35. searchmarketingexpo.com @JakeLarsen7 #SMX #32C Keywords
  36. 36. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  37. 37. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  38. 38. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  39. 39. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  40. 40. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  41. 41. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  42. 42. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  43. 43. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  44. 44. searchmarketingexpo.com @JakeLarsen7 #SMX #32C Case Study How to Turn $1 into $7
  45. 45. searchmarketingexpo.com @JakeLarsen7 #SMX #32C $79,410 Orders: 286 Conv. Rate: .37% Clicks: 7,679 CTR: 10.2% Views: 37,789 $ Right Results $ Right People Right Message Ad Spend: $10,651
  46. 46. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  47. 47. searchmarketingexpo.com @JakeLarsen7 #SMX #32C HOW Do You Make Videos that Move People?
  48. 48. searchmarketingexpo.com @JakeLarsen7 #SMX #32C GRAB ATTENTION in 5 Seconds
  49. 49. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  50. 50. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  51. 51. searchmarketingexpo.com @JakeLarsen7 #SMX #32C Effective Video Ad Formula 1. Grab Attention in 5 Seconds 2. Identify Viewer / Value 3. Get Them to Click before 30 sec. Text “Video” to 801.877.1309 Send PDF Checklists + Examples
  52. 52. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  53. 53. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  54. 54. searchmarketingexpo.com @JakeLarsen7 #SMX #32C
  55. 55. searchmarketingexpo.com @JakeLarsen7 #SMX #32C

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