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#SMX #33D @EricWerner
GROW SLOW SOCIAL
#SMX #33D @EricWerner
GREAT EXPECTATIONS
•  Connect With People
•  Help Them
•  Move Them & Stir Emotion
•  Be More Fulfil...
#SMX #33D @EricWerner
THEN REALITY HITS
#SMX #33D @EricWerner
EVERY LAST DROP
•  Minimize costs / MAX ROI
•  Under the radar
•  Minimize stakeholders
#SMX #33D @EricWerner
SPOILED RELATIONSHIPS
•  Semi-customized communications
•  Only one channel
•  Scale everything
•  O...
#SMX #33D @EricWerner
Use this space for images, charts, text, etc
§  Bullets are also an option
§  Like this
§  Or thi...
#SMX #33D @EricWerner
Use this space for images, charts, text, etc
§  Bullets are also an option
§  Like this
§  Or thi...
#SMX #33D @EricWerner
Use this space for images, charts, text, etc
§  Bullets are also an option
§  Like this
§  Or thi...
#SMX #33D @EricWerner
MONEY MATTERS
#SMX #33D @EricWerner
COLLECTIVE BENEFIT
• Connect to Something Bigger
• More Reach
• More Locations for Local SEO
• Bigge...
#SMX #33D @EricWerner
THE SOCIAL DILLEMMA
• Difficult to Prove Impact
• No Purchase Intent
• Ad Costs Increasing
#SMX #33D @EricWerner
ORCHESTRATING VALUE
DATA
LEVERAGE ASSETS
RELATIONSHIPS
TESTING
#SMX #33D @EricWerner
SMALL POND SYNDROME
#SMX #33D @EricWerner
TRANSFERABLE SKILLS
#SMX #33D @EricWerner
THANK YOU!
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Grow Slow Social By Eric Werner

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From the Search Marketing Expo - SMX East Conference in New York City, NY, September 29 - October 1, 2015. SESSION: Better Together: Search & Social. PRESENTATION: Grow Slow Social - Given by Eric Werner, @ericwener, SEO Manager - The Home Depot. #SMX #33D

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Grow Slow Social By Eric Werner

  1. 1. #SMX #33D @EricWerner GROW SLOW SOCIAL
  2. 2. #SMX #33D @EricWerner GREAT EXPECTATIONS •  Connect With People •  Help Them •  Move Them & Stir Emotion •  Be More Fulfilled
  3. 3. #SMX #33D @EricWerner THEN REALITY HITS
  4. 4. #SMX #33D @EricWerner EVERY LAST DROP •  Minimize costs / MAX ROI •  Under the radar •  Minimize stakeholders
  5. 5. #SMX #33D @EricWerner SPOILED RELATIONSHIPS •  Semi-customized communications •  Only one channel •  Scale everything •  One dimensional campaigns
  6. 6. #SMX #33D @EricWerner Use this space for images, charts, text, etc §  Bullets are also an option §  Like this §  Or this BULLET POINT EXAMPLE SLIDECAN YOU SMELL THE DIFFERENCE?
  7. 7. #SMX #33D @EricWerner Use this space for images, charts, text, etc §  Bullets are also an option §  Like this §  Or this BULLET POINT EXAMPLE SLIDE •  Drive Traffic •  Serve Their Audience •  Promote Content •  More Audiences to Retarget •  Facebook Radius •  A story to tell •  Grow relationship over longer time frame •  Drive Traffic •  Serve Their Audience •  Promote Content •  More Audiences to Retarget •  Facebook Radius •  Story to Tell •  Grow Relationship - Longer Time Frame RECIPE FOR SUCCESS
  8. 8. #SMX #33D @EricWerner Use this space for images, charts, text, etc §  Bullets are also an option §  Like this §  Or this BULLET POINT EXAMPLE SLIDEBEYOND ANATOMY OF A HOOK
  9. 9. #SMX #33D @EricWerner MONEY MATTERS
  10. 10. #SMX #33D @EricWerner COLLECTIVE BENEFIT • Connect to Something Bigger • More Reach • More Locations for Local SEO • Bigger Projects • Reduces Risk
  11. 11. #SMX #33D @EricWerner THE SOCIAL DILLEMMA • Difficult to Prove Impact • No Purchase Intent • Ad Costs Increasing
  12. 12. #SMX #33D @EricWerner ORCHESTRATING VALUE DATA LEVERAGE ASSETS RELATIONSHIPS TESTING
  13. 13. #SMX #33D @EricWerner SMALL POND SYNDROME
  14. 14. #SMX #33D @EricWerner TRANSFERABLE SKILLS
  15. 15. #SMX #33D @EricWerner THANK YOU!

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