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Google: The Good, The Bad, The Worst, and the Confusing

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"From the Search Marketing Expo - SMX East Conference in New York City, NY, September 29 - October 1, 2015. SESSION: Exploring The New World Of Entity Search. PRESENTATION: Google: The Good, The Bad,
The Worst, and the Confusing
- Given by Marshall Simmonds, @msimmonds, Founder & CEO - Define Media Group, Inc.. #SMX #23A"

Published in: Marketing
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Google: The Good, The Bad, The Worst, and the Confusing

  1. #SMX #23a @mdsimmonds Entity Search Google: The Good, The Bad, The Worst, and the Confusing
  2. #SMX #23a @mdsimmonds Who.
  3. #SMX #23a @mdsimmonds Methodology
  4. #SMX #23a @mdsimmonds What’s Shakin on Shakedown Street
  5. #SMX #23a @mdsimmonds
  6. #SMX #23a @mdsimmonds Google Image Search 2012
  7. #SMX #23a @mdsimmonds
  8. #SMX #23a @mdsimmonds No Traffic Amigo
  9. #SMX #23a @mdsimmonds Image search 2012-2015 = Walled Garden “That [phantom visits] was causing problems for some webmasters, and so we thought we can do away with that. That’s gone now. This, along with new options to reach publisher sites, is “a net win for webmasters.” Pierre Far, a webmaster trends analyst with Google. January 23, 2013 http://searchengineland.com/google-launches-streamlined-image-search-146238
  10. #SMX #23a @mdsimmonds
  11. #SMX #23a @mdsimmonds Whoops
  12. #SMX #23a @mdsimmonds Wrong
  13. #SMX #23a @mdsimmonds Yeah but what about the bones?
  14. #SMX #23a @mdsimmonds Allrecipes says to SHUT UP! (2014)
  15. #SMX #23a @mdsimmonds
  16. #SMX #23a @mdsimmonds Chicken Tacos 2015
  17. #SMX #23a @mdsimmonds
  18. #SMX #23a @mdsimmonds
  19. #SMX #23a @mdsimmonds Adapt or…you know.
  20. #SMX #23a @mdsimmonds Hello?
  21. #SMX #23a @mdsimmonds 2013
  22. #SMX #23a @mdsimmonds 2015
  23. #SMX #23a @mdsimmonds Schema Rollout 2013 vs 2015 0 20,000 40,000 60,000 80,000 100,000 120,000 Feb Mar Apr May Schema.org Implementation 2013
  24. #SMX #23a @mdsimmonds THANK YOU! SEE YOU @SMX WEST SAN JOSE, CA MARCH 1-3, 2016

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