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Mark Traphagen | Stone Temple | SMX West 2017
GOOGLE & TWITTER
Singing a Duet for
Your Marketing
@MarkTraphagen#SMX #14A
• 70+ person digital marketing
agency
• Inc. 5000 2016 company
• Clients from startups to
Fortune 100
• www.stonetemple.co...
@MarkTraphagen#SMX #14A
@MarkTraphagen
February 2015
#SMX #14A
@MarkTraphagen#SMX #14A
July 2014
January 2015
@MarkTraphagen#SMX #14A
May 2015
@MarkTraphagen#SMX #14A
@MarkTraphagen#SMX #14A
@MarkTraphagen#SMX #14A
July 2015
@MarkTraphagen#SMX #14A
November
2016
@MarkTraphagen#SMX #14A
@MarkTraphagen#SMX #14A
@marktraphagen
But	why	are	
they	indexing	
fewer	tweets	
now?
@MarkTraphagen#SMX #13A
@MarkTraphagen#SMX #13A
Tweets indexed within 7 days
@marktraphagen
What	factors	are	the	Holy	Grail	of	
tweet	indexation,	Your	Highness?
@MarkTraphagen#SMX #13A
@MarkTraphagen#SMX #13A
@MarkTraphagen#SMX #13A
Number of followers
@MarkTraphagen#SMX #13A
Followerwonk Social Authority
@MarkTraphagen#SMX #13A
@MarkTraphagen#SMX #13A
@MarkTraphagen#SMX #13A
Once	the	tweets	are	
loaded	into	the	SERPs,	
we	wait	until	dark	and	
then	sneak	out...
@MarkTraphagen#SMX #13A
moz.com/blog/state-of-searcher-behavior-revealed
@MarkTraphagen#SMX #13A
@MarkTraphagen#SMX #13A
@MarkTraphagen#SMX #13A
@MarkTraphagen#SMX #13A
@MarkTraphagen#SMX #13A
@MarkTraphagen#SMX #13A
@MarkTraphagen#SMX #13A
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Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen

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From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: SEO & Social: A Match Made In Marketing Heaven. PRESENTATION: Google and Twitter: Singing a Duet for Your Marketing - Given by Mark Traphagen, @marktraphagen - Stone Temple Consulting, Sr. Director of Brand Evangelism. #SMX #14A

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Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen

  1. 1. Mark Traphagen | Stone Temple | SMX West 2017 GOOGLE & TWITTER Singing a Duet for Your Marketing @MarkTraphagen#SMX #14A
  2. 2. • 70+ person digital marketing agency • Inc. 5000 2016 company • Clients from startups to Fortune 100 • www.stonetemple.com @MarkTraphagen#SMX #14A
  3. 3. @MarkTraphagen#SMX #14A
  4. 4. @MarkTraphagen February 2015 #SMX #14A
  5. 5. @MarkTraphagen#SMX #14A July 2014 January 2015
  6. 6. @MarkTraphagen#SMX #14A May 2015
  7. 7. @MarkTraphagen#SMX #14A
  8. 8. @MarkTraphagen#SMX #14A
  9. 9. @MarkTraphagen#SMX #14A July 2015
  10. 10. @MarkTraphagen#SMX #14A November 2016
  11. 11. @MarkTraphagen#SMX #14A
  12. 12. @MarkTraphagen#SMX #14A
  13. 13. @marktraphagen But why are they indexing fewer tweets now?
  14. 14. @MarkTraphagen#SMX #13A
  15. 15. @MarkTraphagen#SMX #13A Tweets indexed within 7 days
  16. 16. @marktraphagen What factors are the Holy Grail of tweet indexation, Your Highness?
  17. 17. @MarkTraphagen#SMX #13A
  18. 18. @MarkTraphagen#SMX #13A
  19. 19. @MarkTraphagen#SMX #13A Number of followers
  20. 20. @MarkTraphagen#SMX #13A Followerwonk Social Authority
  21. 21. @MarkTraphagen#SMX #13A
  22. 22. @MarkTraphagen#SMX #13A
  23. 23. @MarkTraphagen#SMX #13A Once the tweets are loaded into the SERPs, we wait until dark and then sneak out...
  24. 24. @MarkTraphagen#SMX #13A moz.com/blog/state-of-searcher-behavior-revealed
  25. 25. @MarkTraphagen#SMX #13A
  26. 26. @MarkTraphagen#SMX #13A
  27. 27. @MarkTraphagen#SMX #13A
  28. 28. @MarkTraphagen#SMX #13A
  29. 29. @MarkTraphagen#SMX #13A
  30. 30. @MarkTraphagen#SMX #13A
  31. 31. @MarkTraphagen#SMX #13A

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