Executing a Flawless Content Strategy By Chris Bennett

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SMX Advanced 2014 Session #SMX #22C - Executing A Flawless Content Marketing Strategy - Executing A Flawless Content Strategy By Chris Bennett @ChrisBennett Of 97Th Floor

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Executing a Flawless Content Strategy By Chris Bennett

  1. 1. Executing a Flawless Content Strategy
  2. 2. Chris Bennett CEO chris@97thfloor.com @chrisbennett
  3. 3. Download This Deck Here: bit.ly/smxadvanced97
  4. 4. All right! Stop whatcha doin', cause I'm about to ruin The image and the style that ya used to…
  5. 5. Stop spreading yourself too thin
  6. 6. Stop wearing too many hats
  7. 7. Stop with the checklist marketing mentality
  8. 8. That’s an assembly line mentality
  9. 9. These guys eat assembly lines for breakfast
  10. 10. Your working harder than a T-Rex making a bed
  11. 11. You need more mileage out of your existing efforts
  12. 12. Start by crossing the streams
  13. 13. Take an idea
  14. 14. It can be anything
  15. 15. A Video
  16. 16. An Infographic
  17. 17. An Article
  18. 18. An Interactive Marketing App
  19. 19. Just Start
  20. 20. Then get your MacGyver on!
  21. 21. By repurposing
  22. 22. Infographic to SlideShare http://www.9mmammo.com/walking-dead-ammo-infographic.html
  23. 23. Infographic to SlideShare http://www.slideshare.net/9mmAmmo/walking-dead-weapons-ammo-breakdown
  24. 24. SlideShare to Mini Graphics/Image Rich Articles http://www.slideshare.net/BlueCoat/ss-the-most-advanced-cyber-threats-1
  25. 25. SlideShare to Mini Graphics/Image Rich Articles
  26. 26. Infographic to Mini Graphics/Image Rich Articles http://bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0
  27. 27. Spice up your rich articles w/GIF’s http://bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0
  28. 28. Don’t reinvent
  29. 29. Polish
  30. 30. Standard clip? Or polish? https://vine.co/v/MD5wH003YaLhttp://instagram.com/p/o6V-Bfg0Ae/
  31. 31. YouTube to GIF’s http://www.youtube.com/watch?v=gd2aNEHKj1o
  32. 32. YouTube to GIF’s
  33. 33. YouTube to GIF’s Over 4.5 Mil Aggregate Views
  34. 34. Leverage what you have by spreading the love
  35. 35. Videos should live everywhere
  36. 36. Videos should live everywhere
  37. 37. Videos should live everywhereVideos should live everywhere
  38. 38. Short form videos are working well on FB due to the auto video load feature Videos should live everywhere
  39. 39. Get more mileage out of your existing efforts
  40. 40. Treat your content marketing like a movie release
  41. 41. Be Everywhere
  42. 42. Disrupt the flow by being OG
  43. 43. Not that OG, this one
  44. 44. FaceBook makes it easy
  45. 45. <title>The Pixar Theory</title> <meta property='og:locale' content='en_US'/> <meta property='og:type' content='article'/> <meta property='og:title' content='The Pixar Theory an Interactive Story, by @97thfloor #pixartheory'/> <meta property='og:description' content='Every Pixar movie is connected. This interactive graphic tells the story of how and why.'/> <meta property='og:url' content='http://www.pixartheory.com'/> <meta property='og:site_name' content='The Pixar Theory'/> <meta property='og:image' content='http://www.97thfloor.com/wp- content/uploads/2013/07/The-Pixar-Theory-share-1.jpg'/> <meta property='og:image' content='http://www.97thfloor.com/wp- content/uploads/2013/07/The-Pixar-Theory-share-2.jpg'/> <meta property='og:image' content='http://www.97thfloor.com/wp- content/uploads/2013/07/kitty.jpg'/> FaceBook makes it easy https://developers.facebook.com/docs/opengraph/
  46. 46. This gets more difficult https://dev.twitter.com/docs/cards
  47. 47. Look how many options, yet still rarely used https://dev.twitter.com/docs/cards
  48. 48. Pinterest has different display options too https://developers.pinterest.com/rich_pins/
  49. 49. G+ makes it easy
  50. 50. Interactive Marketing Apps are the Future
  51. 51. These aren’t IOS or Android Apps
  52. 52. These are HTML5 JavaScript Mobile friendly Apps http://www.budgetdirect.com.au/packinglist/
  53. 53. Who said taxes are boring?
  54. 54. Have to build in the real buttons to utilize Twitter cards
  55. 55. Strong calls to action
  56. 56. You could write and article about College Degrees
  57. 57. Or you could disrupt and engage
  58. 58. Or you could disrupt and engage
  59. 59. Article 32 pages Long, 4,602 words Original Written Pixar Theory, http://jonnegroni.com/2013/07/11/the-pixar-theory/
  60. 60. Engage
  61. 61. Disrupt
  62. 62. Combined Desktop, Mobile, Tablet Desktop 8:15 Sec avg. Session 10 Pages / Session
  63. 63. Chris Bennett CEO chris@97thfloor.com @chrisbennett

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