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Empowering SEOs with an SEO-Driven Culture at TripAdvisor By Samuel Johns

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From the Search Marketing Expo - SMX East Conference in New York City, NY, September 29 - October 1, 2015. SESSION: Brands Talk SEO. PRESENTATION: Empowering SEOs with an SEO-Driven Culture at TripAdvisor - Given by Samuel Johns, @samuel_johns, SEO Specialist - TripAdvisor. #SMX #22D

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Empowering SEOs with an SEO-Driven Culture at TripAdvisor By Samuel Johns

  1. 1. #SMX #22D @Samuel_Johns Empowering SEOs with an SEO-Driven Culture at TripAdvisor Resource & Cultural Empowerment
  2. 2. #SMX #22D @Samuel_Johns The challenge.
  3. 3. #SMX #22D @Samuel_Johns United States United Kingdom Ireland Spain Italy France Germany 2000 2005 2006 2008 2009 2010 2011 2013 India Japan China Brazil Netherlands Sweden Canada Denmark Mexico Turkey Taiwan Malaysia Egypt Norway Poland Australia Thailand South Korea Russia Greece Indonesia Singapore Argentina Peru Columbia Chile Venuezuela 2014 South Africa Phillipines New Zealand Austria Finland Israel Czech Republic Hungary Vietnam Slovakia 45 Countries
  4. 4. #SMX #22D @Samuel_Johns 28 different languages 28 Different Languages
  5. 5. #SMX #22D @Samuel_Johns Hotels Attractions Restaurants Flights Vacation Rentals Multiple Verticals
  6. 6. #SMX #22D @Samuel_Johns 250MReviews & opinions 160Contributions/Minute
  7. 7. #SMX #22D @Samuel_Johns Multiple Devices
  8. 8. #SMX #22D @Samuel_Johns Multiple Search Engines
  9. 9. #SMX #22D @Samuel_Johns Our solution.
  10. 10. #SMX #22D @Samuel_Johns Talented People
  11. 11. #SMX #22D @Samuel_Johns You’re never too big to be nimble. • Dedicated engineering resources • Test and iterate culture • Weekly release cycle
  12. 12. #SMX #22D @Samuel_Johns Custom Built In-House Tools
  13. 13. #SMX #22D @Samuel_Johns TR I P A D V I S O R SEO U N I V E R S ITY 30+ SEO Specific Courses
  14. 14. #SMX #22D @Samuel_Johns
  15. 15. #SMX #22D @Samuel_Johns “People that thrive here want to be in a small, nimble, empowering environment. And we feel that this kind of focus is a great way to drive productivity throughout the organization.” – Stephen Kaufer Source: Forbes, Oct 2012: For Top CEOs, Culture Drives Value Creation
  16. 16. #SMX #22D @Samuel_Johns The results.
  17. 17. #SMX #22D @Samuel_Johns 375 MILLION Unique Visitors Every Month
  18. 18. #SMX #22D @Samuel_Johns Global Scale. Resources. Culture.
  19. 19. #SMX #22D @Samuel_Johns Our biggest challenge of all…
  20. 20. #SMX #22D @Samuel_Johns Now Hiring SEO Rockstars
  21. 21. #SMX #22D @Samuel_Johns Learn more at Tripadvisor.com/robots.txt Email me: sjohns@tripadvisor.com Tweet me: @Samuel_Johns
  22. 22. #SMX #22D @Samuel_Johns THANK YOU! SEE YOU @SMX WEST SAN JOSE, CA MARCH 1-3, 2016
  23. 23. #SMX #22D @Samuel_Johns 5.2M Businesses 123,000 Destinations

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