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Dumb and Dumber Guide - How NOT to do Infographics

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From the SMX West Conference in San Jose, California, March 3-5, 2015. SESSION: The Power & Persuasion Of Infographics. PRESENTATION: Dumb and Dumber Guide - How NOT to do Infographics - Given by David Wallace, @DavidWallace - Search Rank, Founder & CEO. #SMX #14A

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Dumb and Dumber Guide - How NOT to do Infographics

  1. 1. DUMB & DUMBER GUIDE: HOW NOT TO DO INFOGRAPHICS David Wallace CEO - SearchRank @DavidWallace
  2. 2. searchmarketingexpo.com @DavidWallace #SMX #14A WHY INFOGRAPHICS KICK ASS!
  3. 3. THE AVERAGE PERSON IS SUBJECT TO 174 NEWSPAPERS FULL OF INFORMATION EVERY DAY! 99% OF ALL SENSORY INFORMATION IS FILTERED OUT BY THE BRAIN ALMOST IMMEDIATELY THIS MEANS ONLY 1% OF INFORMATION ACTUALLY GETS THROUGH TO THE BRAIN
  4. 4. searchmarketingexpo.com @DavidWallace #SMX #14A PUBLISHERS WHO USE INFOGRAPHICS IN THEIR CONTENT MARKETING STRATEGY GROW IN TRAFFIC ON AVERAGE OF 12% MORE THAN THOSE WHO DON’T!
  5. 5. searchmarketingexpo.com @DavidWallace #SMX #14A WHILE STILL A NEW TERM TO INTERNET MARKETING, INFOGRAPHICS HAVE BEEN USED THROUGHOUT HISTORY, DATING BACK TO THE CAVEMEN DAYS. INFOGRAPHICS: NOT-SO-NEW
  6. 6. (c. 1926) (c. 1930)
  7. 7. searchmarketingexpo.com @DavidWallace #SMX #14A INFOGRAPHIC STYLES Static Animated Video Interactive
  8. 8. searchmarketingexpo.com @DavidWallace #SMX #14A INFOGRAPHIC DESIGN MISTAKES
  9. 9. searchmarketingexpo.com @DavidWallace #SMX #14A NO MATTER HOW GREAT THE IDEA OR TOPIC OF THE INFOGRAPHIC, POOR DESIGN WILL KILL ITS OVERALL EFFECTIVENESS. DESIGN: (UGLY INFOGRAPHICS)
  10. 10. searchmarketingexpo.com @DavidWallace #SMX #14A IF USERS CANNOT “READ” YOUR INFOGRAPHIC, WHAT’S THE PURPOSE? IT’S GOOD PRACTICE TO “SCALE” IMAGES BUT ALWAYS PROVIDE A FULL SIZE VERSION DISPLAY: SIZE DOES MATTER
  11. 11. searchmarketingexpo.com @DavidWallace #SMX #14A MIS-SPELTINGS & OTHER GRAMMUR ERRERS ARE MUCH HARDER TOO FIX ONCE INFERGRAPHIC IS COMPLET. #JUSTSAYING GRAMMAR AND SPELL CHECK
  12. 12. searchmarketingexpo.com @DavidWallace #SMX #14A WHEN DEALING WITH HISTORICAL FACTS, CURRENT TRENDS, DEFINITIONS AND THE LIKE, INCLUDE CITATIONS/SOURCES. CITATIONS: LIST SOURCES
  13. 13. searchmarketingexpo.com @DavidWallace #SMX #14A SADLY, MANY INFOGRAPHICS BEING DEVELOPED ARE NOT INFOGRAPHICS AT ALL! THEY NEED TO BE MORE THAN A BROCHURE OR ARTICLE WITH A FEW IMAGES. IS IT EVEN AN INFOGRAPHIC?
  14. 14. searchmarketingexpo.com @DavidWallace #SMX #14A INFOGRAPHIC MARKETING BLUNDERS
  15. 15. searchmarketingexpo.com @DavidWallace #SMX #14A DON’T MAKE IT DIFFICULT FOR PEOPLE TO SHARE THE CONTENT YOU WORKED SO HARD TO CREATE! INCLUDE SOCIAL SHARING BUTTONS & MAKE THE PROCESS OF SHARING A NO-BRAINER NO SOCIAL SHARING BUTTONS
  16. 16. searchmarketingexpo.com @DavidWallace #SMX #14A JUST BECAUSE YOU PUBLISHED IT DOESN’T MEAN THEY WILL COME. TAKE ADVANTAGE OF YOUR SOCIAL NETWORKS TO BRING AWARENESS TO YOUR CONTENT. SHARING ON SOCIAL NETWORKS
  17. 17. searchmarketingexpo.com @DavidWallace #SMX #14A SOCIAL SHARING: RIGHT VS WRONG THERE IS A RIGHT WAY & A WRONG WAY TO SOCIALLY SHARE! - LINK BACK TO ORIGINAL - INCLUDE SHORT DESCRIPTION - UTILIZE HASH TAGS - INCLUDE IMAGES - CALL OUT INFLUENCERS
  18. 18. searchmarketingexpo.com @DavidWallace #SMX #14A TWITTER TIPS EXPERIMENT WITH REPEAT TWEETS AT VARIOUS TIMES OF THE DAY EXPERIMENT WITH TWEETS THAT HAVE IMAGES VS NO IMAGES IF INFOGRAPHIC MENTIONS COMPANY OR INDIVIDUAL, ADD @REFERENENCE FOR OLDER INFOGRAPHICS, RETWEET RELATIVE TO CURRENT TRENDS
  19. 19. searchmarketingexpo.com @DavidWallace #SMX #14A PINTEREST TIPS LINK BACK TO YOUR ORIGINAL POST TO HELP DRIVE TRAFFIC POST INFOGRAPHICS TO TOPICALLY RELEVANT BOARDS INCLUDE A SHORT TITLE & DESCRIPTION OF INFOGRAPHIC CONSIDER PINNING A CROPPED VERSION OF INFOGRAPHIC
  20. 20. searchmarketingexpo.com @DavidWallace #SMX #14A TUMBLR TIPS LINK BACK TO YOUR ORIGINAL POST TO HELP BUILD LINK AUTHORITY INCLUDE A CUSTOM FILE NAME AT END OF TUMBLR GENERATED URL INCLUDE A SHORT TITLE & DESCRIPTION OF INFOGRAPHIC ADD 2 TO 3 TAGS IN TAG FIELD INCLUDING THE TAG #INFOGRAPHIC
  21. 21. searchmarketingexpo.com @DavidWallace #SMX #14A N0 EMBED THIS CODE JUST LIKE SOCIAL SHARING BUTTONS, MAKE IT EASY FOR PEOPLE TO LINK TO YOUR INFOGRAPHIC WITH AN “EMBED THIS” CODE
  22. 22. searchmarketingexpo.com @DavidWallace #SMX #14A DID YOU KNOW THAT OVER 85% OF USERS WILL LEAVE A SITE WHEN ASKED TO ENTER CONTACT DATA OR CREATE AN ACCOUNT? DON’T DO IT JUST SO A PERSON CAN SEE YOUR CONTENT! WTF? I HAVE TO REGISTER?
  23. 23. searchmarketingexpo.com @DavidWallace #SMX #14A PICK & CHOOSE THE BEST ARCHIVES – DON’T TRY TO SUBMIT TO ALL WRITE UNIQUE DESCRIPTIONS FOR EACH ARCHIVE YOU SUBMIT TO. INFOGRAPHIC ARCHIVES 101
  24. 24. searchmarketingexpo.com @DavidWallace #SMX #14A CASE STUDY 1 - Originally Published April 2014 - 87k Pins - 659 Facebook Likes - 565k StumbleUpon Views - 23k+ Page Views (#1 in Feb) - 14,399 Links / 46 Domains INFOGRAPHICS ARE THE GIFT THAT KEEPS ON GIVING!
  25. 25. searchmarketingexpo.com @DavidWallace #SMX #14A CASE STUDY 2 - Originally Published October 2014 - 294 Pins - 142 Facebook Likes - 65k StumbleUpon Views - 1,600k+ Page Views (#13 in Feb) - 147 Links / 36 Domains INFOGRAPHICS ARE THE GIFT THAT KEEPS ON GIVING!
  26. 26. searchmarketingexpo.com @DavidWallace #SMX #14A CASE STUDY 3 - Originally Published October 2014 - Minimal social shares - 110 Links / 49 Domains - 1 of those links from lifehacker.com - Traffic increased 1,000 % that month INFOGRAPHICS ARE THE GIFT THAT KEEPS ON GIVING!
  27. 27. searchmarketingexpo.com @DavidWallace #SMX #14A KEY TAKEAWAYS - If you aren’t utilizing infographics, you are missing out - Don’t compromise on infographic design elements - Make it easy for users to share & re-post infographics - Don’t forget to share on your own social networks - Measure for success, rinse & repeat!
  28. 28. searchmarketingexpo.com @DavidWallace #SMX #14A Download This Presentation at http://www.slideshare.net/searchrank/

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