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Drive Referral Traffic With Pinterest Search By Anna Majkowska

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From the SMX East 2014 Conference in New York City, NY. SESSION: Pinterest: Marketing On The webs Visual Shop. PRESENTATION: Drive Referral Traffic With Pinterest Search - Given by Anna Majkowska, @Amajkowska, Software Engineer - Pinterest. #SMX #32D

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Drive Referral Traffic With Pinterest Search By Anna Majkowska

  1. 1. Drive Referral Traffic with Pinterest Search Anna Majkowska, Pinterest October 2, 2014 bit.ly/pinterest-search
  2. 2. Why bother? • Millions of referral traffic visits • Rapidly growing • Easy to optimize for @amajkowska #smx #32D
  3. 3. Start with your profile @amajkowska #smx #32D
  4. 4. Put name of your business in account name and username @amajkowska #smx #32D
  5. 5. Make it look legit Verify your website @amajkowska #smx #32D
  6. 6. Describe what you pin @amajkowska #smx #32D
  7. 7. Get Pin It button Organic way to add your content to Pinterest corpus @amajkowska #smx #32D
  8. 8. Many Good Pins => Authority @amajkowska #smx #32D
  9. 9. More eyeballs for your content Distribution to all followers of a Pinner @amajkowska #smx #32D
  10. 10. Pre-populate your description Users rarely change it @amajkowska #smx #32D
  11. 11. Describe the Pin Update dynamically @amajkowska #smx #32D
  12. 12. Use Rich Pins • More textual content • Tend to rank better • More visible on the grid • Increase click-troughs Impressions CTR @amajkowska #smx #32D
  13. 13. Ensure Link Quality @amajkowska #smx #32D 13
  14. 14. Write targeted, keyword rich descriptions ✗ ✔ @amajkowska #smx #32D
  15. 15. Avoid too many hashtags ✗ ✔ Make descriptions positive and compelling
  16. 16. Board names and descriptions 16 Meaningful name Enticing, keyword-rich description @amajkowska #smx #32D
  17. 17. Build authority by growing followers • Follow button • Widgets @amajkowska #smx #32D
  18. 18. Virtuous cycle Followers Pins Search Rank Referral Traffic @amajkowska #smx #32D
  19. 19. Keep it fresh • Pin few times a day • Pin on weekends for mobile traffic, weekdays for desktop • Not more than 2-3 Pins at a time @amajkowska #smx #32D
  20. 20. Not just fashion and cooking Tattoos Home Decor Humor Art Sports Travel DIY @amajkowska #smx #32D
  21. 21. Struggling in a competitive category? @amajkowska #smx #32D
  22. 22. Find your niche! @amajkowska #smx #32D
  23. 23. Thank you bit.ly/pinterest-search @amajkowska #smx #32D

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