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Dr. Pete's Guide To The Changing Google SERPs By Dr. Pete Meyers

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From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Dr. Pete's Guide To The Changing Google SERPs. PRESENTATION: Dr. Pete's Guide To The Changing Google SERPs - Given by Dr. Pete Meyers, @dr_pete - Moz, Marketing Scientist. #SMX #12C1

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Dr. Pete's Guide To The Changing Google SERPs By Dr. Pete Meyers

  1. 1. #SMX #12C1 @dr_pete (or) Why We’re All Basically Hosed, 2016 Edition DR. PETE’S GUIDE TO THE CHANGING GOOGLE SERPS
  2. 2. #SMX #12C1 @dr_pete #1 #2 #3 #4 * *
  3. 3. #SMX #12C1 @dr_pete #5 * à * *
  4. 4. #SMX #12C1 @dr_pete
  5. 5. #SMX #12C1 @dr_pete #1 #2
  6. 6. #SMX #12C1 @dr_pete
  7. 7. #SMX #12C1 @dr_pete #1
  8. 8. #SMX #12C1 @dr_pete #1 #2 #3 #4 #5-12
  9. 9. #SMX #12C1 @dr_pete
  10. 10. #SMX #12C1 @dr_pete #1
  11. 11. #SMX #12C1 @dr_pete Now with 17% more keyword stuffing! BIGGER TITLE TAGS
  12. 12. #SMX #12C1 @dr_pete
  13. 13. #SMX #12C1 @dr_pete +17%
  14. 14. #SMX #12C1 @dr_pete
  15. 15. #SMX #12C1 @dr_pete <TITLE> Tag: Lake Michigan Lodging | Glen Arbor Accommodations | The Homestead | The Homestead 34 characters…………..
  16. 16. #SMX #12C1 @dr_pete <TITLE> Tag: Lake Michigan Lodging | Glen Arbor Accommodations | The Homestead | The Homestead 34 characters…………..
  17. 17. #SMX #12C1 @dr_pete <TITLE> Tag: PIT Flights: Find Pittsburgh Intl. Airport Flights, Flight Status Information & Airlines | Expedia 77 characters………………………………………...
  18. 18. #SMX #12C1 @dr_pete 55% of cut titles >= 63+2 characters 91% of cut titles >= 57+2 characters 95% of cut titles >= 55+2 characters 99% of cut titles >= 48+2 characters TL;DR? Shoot for <60 characters
  19. 19. #SMX #12C1 @dr_pete * *
  20. 20. #SMX #12C1 @dr_pete Because “Miscellaneous” just sounded boring SOME CRAZY S**T!
  21. 21. #SMX #12C1 @dr_pete
  22. 22. #SMX #12C1 @dr_pete
  23. 23. #SMX #12C1 @dr_pete
  24. 24. #SMX #12C1 @dr_pete
  25. 25. #SMX #12C1 @dr_pete
  26. 26. #SMX #12C1 @dr_pete
  27. 27. #SMX #12C1 @dr_pete
  28. 28. #SMX #12C1 @dr_pete
  29. 29. #SMX #12C1 @dr_pete
  30. 30. #SMX #12C1 @dr_pete
  31. 31. #SMX #12C1 @dr_pete New motto: “33% more ads = 33% more fun!” FOUR ADS ON TOP
  32. 32. #SMX #12C1 @dr_pete
  33. 33. #SMX #12C1 @dr_pete
  34. 34. #SMX #12C1 @dr_pete
  35. 35. #SMX #12C1 @dr_pete #1 #2 #3 #4
  36. 36. #SMX #12C1 @dr_pete #5 #6 #7
  37. 37. #SMX #12C1 @dr_pete
  38. 38. #SMX #12C1 @dr_pete
  39. 39. #SMX #12C1 @dr_pete Ad CTRs up, CPCs stable, impressions down
  40. 40. #SMX #12C1 @dr_pete Let’s not ruin this one for everyone else THE QUEST FOR #0
  41. 41. #SMX #12C1 @dr_pete
  42. 42. #SMX #12C1 @dr_pete #0
  43. 43. #SMX #12C1 @dr_pete #1 #0
  44. 44. #SMX #12C1 @dr_pete
  45. 45. #SMX #12C1 @dr_pete #0 #2
  46. 46. #SMX #12C1 @dr_pete
  47. 47. #SMX #12C1 @dr_pete
  48. 48. #SMX #12C1 @dr_pete #0
  49. 49. #SMX #12C1 @dr_pete #10
  50. 50. #SMX #12C1 @dr_pete
  51. 51. #SMX #12C1 @dr_pete
  52. 52. #SMX #12C1 @dr_pete
  53. 53. #SMX #12C1 @dr_pete
  54. 54. #SMX #12C1 @dr_pete #0 #1
  55. 55. #SMX #12C1 @dr_pete
  56. 56. #SMX #12C1 @dr_pete “According to Moz…”
  57. 57. #SMX #12C1 @dr_pete Book your panic now at early-bird rates! WHAT’S COMING?
  58. 58. #SMX #12C1 @dr_pete
  59. 59. #SMX #12C1 @dr_pete
  60. 60. #SMX #12C1 @dr_pete
  61. 61. #SMX #12C1 @dr_pete
  62. 62. #SMX #12C1 @dr_pete
  63. 63. #SMX #12C1 @dr_pete
  64. 64. #SMX #12C1 @dr_pete #1 #2
  65. 65. #SMX #12C1 @dr_pete
  66. 66. #SMX #12C1 @dr_pete
  67. 67. #SMX #12C1 @dr_pete LEARN MORE: UPCOMING @SMX EVENTS THANK YOU! SEE YOU AT THE NEXT #SMX

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