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Dr Pete's Guide to the Changing Google SERPs

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From the SMX West Conference in San Jose, California, March 3-5, 2015. SESSION: Dr. Pete's Guide To Changing Google SERPs. PRESENTATION: Dr Pete's Guide to the Changing Google SERPs - Given by Dr. Pete Myers, @dr_pete - Moz, Marketing Scientist. #SMX #14C

Published in: Marketing

Dr Pete's Guide to the Changing Google SERPs

  1. 1. searchmarketingexpo.com @dr_pete#SMX #14C DR. PETE’S GUIDE TO THE CHANGING GOOGLESERPS
  2. 2. REMEMBERTHIS? searchmarketingexpo.com @dr_pete#SMX #14C
  3. 3. WELCOMETONOW searchmarketingexpo.com @dr_pete#SMX #14C
  4. 4. ITGETSWORSE searchmarketingexpo.com @dr_pete#SMX #14C
  5. 5. ABUFFETOFADS searchmarketingexpo.com @dr_pete#SMX #14C
  6. 6. ANICHETAKEOVER searchmarketingexpo.com @dr_pete#SMX #14C
  7. 7. ANICHETAKEOVER searchmarketingexpo.com @dr_pete#SMX #14C
  8. 8. SIALATER,ORGANIC searchmarketingexpo.com @dr_pete#SMX #14C
  9. 9. searchmarketingexpo.com @dr_pete#SMX #14C NOWIT’SPERSONAL
  10. 10. IKNOWWHATYOU’RETHINKING ©2007IvonneWierink(ShutterStock)
  11. 11. searchmarketingexpo.com @dr_pete#SMX #14C SO,LET’SLOOKATTHEDATA… IMAGES NEWS IN-DEPTHARTICLES (FEB 3, 2015) 46%
  12. 12. searchmarketingexpo.com @dr_pete#SMX #14C ADDINSOMEKNOWLEDGE… KNOWLEDGEPANEL ANSWERBOXES KGCAROUSELS VERTICALS64%
  13. 13. searchmarketingexpo.com @dr_pete#SMX #14C ADDINSOMEENHANCEMENTS… VIDEOTHUMBNAILS REVIEWSTARS SITE-LINKS KNOWLEDGE GRAPH VERTICALS 80%
  14. 14. searchmarketingexpo.com @dr_pete#SMX #14C ADDINSOMELOCALFLAVOR… LOCALPACKS SNACKPACKS LOCALONE-BOXES ENHANCEMENTS KNOWLEDGE GRAPH VERTICALS 82%
  15. 15. searchmarketingexpo.com @dr_pete#SMX #14C ANDFINALLY,LET’SGETPAID… ADBLOCKS PAIDSHOPPING LOCAL ENHANCEMENTS KNOWLEDGE GRAPH VERTICALS 97%
  16. 16. searchmarketingexpo.com @dr_pete#SMX #14C ATTACK OF THE SNACKPACKS
  17. 17. searchmarketingexpo.com @dr_pete#SMX #14C BYE,CAROUSELS
  18. 18. searchmarketingexpo.com @dr_pete#SMX #14C HI,SNACKPACKS
  19. 19. searchmarketingexpo.com @dr_pete#SMX #14C BUILT-INFILTERS
  20. 20. searchmarketingexpo.com @dr_pete#SMX #14C CLICKSTOGOOGLE
  21. 21. searchmarketingexpo.com @dr_pete#SMX #14C LOCALSTORES
  22. 22. searchmarketingexpo.com @dr_pete#SMX #14C LOCALHOTELS
  23. 23. searchmarketingexpo.com @dr_pete#SMX #14C LOCALPRODUCTS
  24. 24. searchmarketingexpo.com @dr_pete#SMX #14C SNACKPACKS WEREDESIGNED FORMOBILE
  25. 25. searchmarketingexpo.com @dr_pete#SMX #14C REVENGE OF THE KNOWLEDGE
  26. 26. searchmarketingexpo.com @dr_pete#SMX #14C KNOWLEDGEGRAPHISGROWING
  27. 27. searchmarketingexpo.com @dr_pete#SMX #14C “ MAYBEWE’RENOTCRAZY? Google won’t say officially what percentage of queries evoke a Knowledge Graph answer but appears comfortable with a ballpark estimate of about 25 percent. -- Steven Levy
  28. 28. searchmarketingexpo.com @dr_pete#SMX #14C ANSWERS,GEN1.1
  29. 29. searchmarketingexpo.com @dr_pete#SMX #14C DATAINFREEBASE
  30. 30. searchmarketingexpo.com @dr_pete#SMX #14C ENDLESSANSWERS
  31. 31. searchmarketingexpo.com @dr_pete#SMX #14C HUMAN-EDITED KNOWLEDGE DOESN’TSCALE
  32. 32. searchmarketingexpo.com @dr_pete#SMX #14C ANSWERS,GEN2.0
  33. 33. searchmarketingexpo.com @dr_pete#SMX #14C ANSWERS&MORE
  34. 34. searchmarketingexpo.com @dr_pete#SMX #14C THERABBITHOLE
  35. 35. searchmarketingexpo.com @dr_pete#SMX #14C WHYEVENCLICK?
  36. 36. searchmarketingexpo.com @dr_pete#SMX #14C NEWCAROUSELS
  37. 37. searchmarketingexpo.com @dr_pete#SMX #14C MINI-KNOWLEDGE
  38. 38. searchmarketingexpo.com @dr_pete#SMX #14C THERISEOFTHE AD HYBRIDS
  39. 39. searchmarketingexpo.com @dr_pete#SMX #14C PAIDBOOKINGS
  40. 40. searchmarketingexpo.com @dr_pete#SMX #14C PAIDPRODUCTS
  41. 41. searchmarketingexpo.com @dr_pete#SMX #14C PAIDMUSIC
  42. 42. searchmarketingexpo.com @dr_pete#SMX #14C PAIDMUSIC,V2
  43. 43. searchmarketingexpo.com @dr_pete#SMX #14C WHYNOTBUYIT?
  44. 44. searchmarketingexpo.com @dr_pete#SMX #14C PAIDMOVIES
  45. 45. searchmarketingexpo.com @dr_pete#SMX #14C IT CAME FROM THEFUTURE
  46. 46. searchmarketingexpo.com @dr_pete#SMX #14C SHOPPING, V2.0*INTESTING*
  47. 47. searchmarketingexpo.com @dr_pete#SMX #14C SHOPPINGCAROUSEL*INTESTING*
  48. 48. searchmarketingexpo.com @dr_pete#SMX #14C PAIDLOCALPACK*INTESTING*
  49. 49. searchmarketingexpo.com @dr_pete#SMX #14C EXTENSIONPACKS
  50. 50. searchmarketingexpo.com @dr_pete#SMX #14C PAIDCARDEALERS*INTESTING*
  51. 51. searchmarketingexpo.com @dr_pete#SMX #14C PAIDLISTINGS ARELIVENOW ONMOBILE
  52. 52. searchmarketingexpo.com @dr_pete#SMX #14C RICHKNOWLEDGE
  53. 53. searchmarketingexpo.com @dr_pete#SMX #14C ONCEAGAIN, ITCAMEFIRST TOMOBILE
  54. 54. searchmarketingexpo.com @dr_pete#SMX #14C ANSWERS,V2.1
  55. 55. searchmarketingexpo.com @dr_pete#SMX #14C PACK YOUR SERP SURVIVALKIT
  56. 56. searchmarketingexpo.com @dr_pete#SMX #14C BEWARETHEFILTER WE’RE#1!
  57. 57. searchmarketingexpo.com @dr_pete#SMX #14C FACETHETRUTH
  58. 58. searchmarketingexpo.com @dr_pete#SMX #14C DON’TBEBOTFOOD
  59. 59. searchmarketingexpo.com @dr_pete#SMX #14C GOOGLEISHUNGRY
  60. 60. searchmarketingexpo.com @dr_pete#SMX #14C PLANTEVERGREEN
  61. 61. searchmarketingexpo.com @dr_pete#SMX #14C HARVESTRESULTS
  62. 62. searchmarketingexpo.com @dr_pete#SMX #14C WHAT’SNEXT?LOOKTOMOBILE …we launched some pretty big design improvements for Search on mobile and tablet devices (mobile first! :-). Today we've carried over several of those changes to the desktop… -- Jon Wiley (Google) “
  63. 63. searchmarketingexpo.com @dr_pete#SMX #14C

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