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David Mihm 
@davidmihm 
davidm@moz.com 
© SEOmoz, Inc. 20141 
Dissecting the Pigeon Update 
David Mihm davidm@moz.com / @d...
David Mihm 
@davidmihm 
davidm@moz.com 
© SEOmoz, Inc. 20142 
aka 
Dissecting the Pigeon Update 
David Mihm davidm@moz.com...
Dissecting the Pigeon Update 
© SEOmoz, Inc. 20143 
1 What Google Said! 
2 
3 
4 
What Mozcast Says! 
What the Experts Say...
© SEOmoz, Inc. 20144 
What Google Said
What Google Said 1 
TL;DR 
Web ranking signals 
Knowledge Graph 
Distance : location 
Google told us that the new local se...
Web Ranking Factors: Supporting Evidence 1 
© SEOmoz, Inc. 20146
Web Ranking Factors: Supporting Evidence 1 
© SEOmoz, Inc. 20147
Web Ranking Factors: Supporting Evidence 1 
© SEOmoz, Inc. 20148
What Google Said: Supporting Evidence 1 
© SEOmoz, Inc. 20149
Web Ranking Factors: Supporting Evidence 1 
© SEOmoz, Inc. 20141 0
What Google Said: Supporting Evidence 1 
© SEOmoz, Inc. 20141 1
Web Ranking Factors: Supporting Evidence 1 
© SEOmoz, Inc. 20141 2
Web Ranking Factors: Supporting Evidence 1 
© SEOmoz, Inc. 20141 3
Web Ranking Factors: Supporting Evidence 1 
Hello, .png file!! 
© SEOmoz, Inc. 20141 4
Web Ranking Factors: Supporting Evidence 1 
© SEOmoz, Inc. 20141 5 
Hello, “This domain may be for sale!”!
Web Ranking Factors: Supporting Evidence 1 
© SEOmoz, Inc. 20141 6 
Hello, lapsed and hijacked domain!!
TL;DR 
Web ranking signals 
Knowledge Graph 
Distance : location 
What Google Said: Supporting Evidence 1 
Google told us ...
© SEOmoz, Inc. 20141 8 
Knowledge Graph: 
It’s clear there was an update, but…
Knowledge Graph: “Supporting” Evidence 1 
© SEOmoz, Inc. 20141 9
Knowledge Graph: “Supporting” Evidence 1 
© SEOmoz, Inc. 20142 0
Knowledge Graph: “Supporting” Evidence 1 
© SEOmoz, Inc. 20142 1
TL;DR 
Web ranking signals 
Knowledge Graph 
Distance : location 
What Google Said: Supporting Evidence 1 
? 
Google told ...
Distance/Location: Supporting Evidence 1 
© SEOmoz, Inc. 20142 3
© SEOmoz, Inc. 20142 4 
“Convenience Store” 
Distance/Location: Supporting Evidence 1 
Tighter radius to location of searc...
Distance/Location: Supporting Evidence 1 
© SEOmoz, Inc. 20142 5 
“Convenience Store Portland” 
Wider radius to location o...
Distance/Location: Supporting Evidence 1 
© SEOmoz, Inc. 20142 6
Distance/Location: Supporting Evidence 1 
© SEOmoz, Inc. 20142 7
Distance/Location: Supporting Evidence 1 
© SEOmoz, Inc. 20142 8
Distance/Location: Supporting Evidence 1 
© SEOmoz, Inc. 20142 9
TL;DR 
Web ranking signals 
Knowledge Graph 
Distance : location 
What Google Said: Supporting Evidence 1 
? 
Google told ...
© SEOmoz, Inc. 20143 1 
What Mozcast Says
What 
Mozcast 
Says 
© SEOmoz, Inc. 20143 2
What Mozcast Says 2 
Mozcast: Change in Pack Frequency by Listing # 7/23 – 7/29 
© SEOmoz, Inc. 20143 3
What Mozcast Says 2 
Mozcast: Change in Pack Frequency by Listing # 7/23 – 7/29 
23% drop in total # of results showing pa...
What Mozcast Says 2 
Mozcast: 7/23/14 vs 9/11/14 
Breakdown of Changes Among Branded and Geo-Modified Terms 
© SEOmoz, Inc...
What Mozcast Says 2 
Mozcast: 7/23/14 vs 9/11/14 
Breakdown of Changes Among Branded and Geo-Modified Terms 
© SEOmoz, Inc...
What Mozcast Says 2 
© SEOmoz, Inc. 20143 7 
Mozcast: 7/23/14 vs 9/11/14 
Breakdown of Changes Among Geo-Modified Terms 
ß...
What Mozcast Says 2 
© SEOmoz, Inc. 20143 8 
Mozcast: 7/23/14 vs 9/11/14 
Breakdown of Changes Among Branded Terms 
ß Lot...
What Mozcast Says 2 
© SEOmoz, Inc. 20143 9
What Mozcast Says 2 
© SEOmoz, Inc. 20144 0
What Mozcast Says 2 
© SEOmoz, Inc. 20144 1
What Mozcast Says 2 
© SEOmoz, Inc. 20144 2
What Mozcast Says 2 
Mozcast: 7/23/14 vs 9/11/14 
Generic terms that GAINED Local Authoritative OneBoxes 
© SEOmoz, Inc. 2...
Knowledge Graph: “Supporting” Evidence 1 
© SEOmoz, Inc. 20144 4
What Mozcast Says 2 
© SEOmoz, Inc. 20144 5
What Mozcast Says 2 
© SEOmoz, Inc. 20144 6
What Mozcast Says 2 
© SEOmoz, Inc. 20144 7
What Mozcast Says 2 
© SEOmoz, Inc. 20144 8
What Mozcast Says 2 
© SEOmoz, Inc. 20144 9
My Read on Mozcast Changes 
1) Clear shift in brand/geography 
interaction (Knowledge Graph) 
2) Certain categories (real ...
© SEOmoz, Inc. 20145 1 
What the Experts Say
What the Experts Say 3 
2014 LSRF: Factors INCREASING in importance since Pigeon 
*Note: across both 
pack and localized 
...
What the Experts Say 3 
2014 LSRF: Factors INCREASING in importance since Pigeon 
*Note: across both 
pack and localized 
...
What the Experts Say 3 
2014 LSRF: Factors DECREASING in importance since Pigeon 
© SEOmoz, Inc. 20145 4 
*Note: across bo...
What the Experts Say 3 
2014 LSRF: Factors DECREASING in importance since Pigeon 
© SEOmoz, Inc. 20145 5 
*Note: across bo...
© SEOmoz, Inc. 20145 6 
83 factors were mentioned 
36 of those were mentioned in both increasing AND decreasing
© SEOmoz, Inc. 20145 7 
What I See
© SEOmoz, Inc. 20145 8 
= 
Photo credit: P. Slawinski 
http://pslawinski.smugmug.com/!
© SEOmoz, Inc. 20145 9 
1. Search results in search results 
2. Well-optimized regional-vertical directories 
3. Less blen...
© SEOmoz, Inc. 20146 0 
“Brands are how you sort out the 
cesspool of the Internet.” 
--Eric Schmidt, Oct. 2008
“This is what you’re 
left with when you try 
to do that in Local.” 
--David Mihm, Oct. 2014 
© SEOmoz, Inc. 20146 1 
"Pèr...
What the Experts Say 3 
© SEOmoz, Inc. 20146 2 
Why does this… 
http://searchengineland.com/expedia-becomes-new-york-city-...
© SEOmoz, Inc. 20146 3 
…and this… 
http://blumenthals.com/blog/2014/07/31/google-pigeon-poo/ 
What the Experts Say 3
© SEOmoz, Inc. 20146 4 
…and this… 
What the Experts Say 3
…happen? 
BRAND preference. 
Web signals, i.e. links, have NEVER been good at 
identifying worthy local businesses. 
Direc...
Why local visibility is so important 1 
(From my December 2013 post) 
© SEOmoz, Inc. 20146 6
What the Experts Say 3 
© SEOmoz, Inc. 20146 7 
Chris Silver Smith 
http://searchengineland.com/optimizing-business-intern...
What the Experts Say 3 
© SEOmoz, Inc. 20146 8 
Chris Silver Smith 
http://searchengineland.com/optimizing-business-intern...
© SEOmoz, Inc. 20146 9 
But what about the pack results 
of small businesses?
© SEOmoz, Inc. 20147 0
© SEOmoz, Inc. 20147 1 
2009 2014 
Image courtesy of michaelwall.co.uk 
What the Experts Say 3
© SEOmoz, Inc. 20147 2 
2009 2014 
Image courtesy of michaelwall.co.uk 
What the Experts Say 3
What the Experts Say 3 
http://blumenthals.com/blog/2014/07/31/google-pigeon-poo/ © SEOmoz, Inc. 20147 3
What the Experts Say 3 
© SEOmoz, Inc. 20147 4
© SEOmoz, Inc. 20147 5
© SEOmoz, Inc. 20147 6
What the Experts Say 3 
© SEOmoz, Inc. 20147 7
© SEOmoz, Inc. 20147 8
What the Experts Say 3 
“Brand” in Local surfaces spam because 
a) The brand signals for local SMBs are not strong 
enough...
© SEOmoz, Inc. 20148 0
What I See: An Amplification of Hummingbird 4 
© SEOmoz, Inc. 20148 1 
What can we learn from the early Pigeon 
Poo? 
- Br...
© SEOmoz, Inc. 20148 2 
Recap! 
Brand signals are on the rise. 
This rewards 
1. Directories 
(Consider barnacling for suc...
Recap! 
Proximity is shifting dramatically towards searcher. 
Content, authority can pull-in geomodifying searchers 
where...
Recap! 
Study—don’t complain about—the crazy Authoritative 
OneBoxes. 
© SEOmoz, Inc. 20148 4 
These are valuable learning...
Recap 
Algorithmic Evolution! 
© SEOmoz, Inc. 20148 5 
GMB 
SIGNALS 
CITATIONS 
CENTROID SEARCHER 
BEHAVIORAL 
LINKS 
ON-P...
Recap 
Algorithmic Evolution! 
© SEOmoz, Inc. 20148 6 
GMB 
SIGNALS 
CITATIONS 
CENTROID SEARCHER 
BEHAVIORAL 
LINKS 
ON-P...
Recap 
Miriam Ellis 
I don't really feel any factors have actually 
become less important. 
The main difference as I see i...
© SEOmoz, Inc. 20148 8 
Thank you! 
davidm@moz.com 
moz.com/local! 
Ongoing Resources! 
Moz.com/blog 
LocalU.org!
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Dissecting The Pigeon Update By David Mihm

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From the SMX East 2014 Conference in New York City, NY. SESSION: Deconstructing Pigeon, Google's New Local Search Algorithm . PRESENTATION: Dissecting The Pigeon Update By David Mihm - Given by David Mihm, @DavidMihm, Director of Local Search Strategy - Moz. #SMX #23C

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Dissecting The Pigeon Update By David Mihm

  1. 1. David Mihm @davidmihm davidm@moz.com © SEOmoz, Inc. 20141 Dissecting the Pigeon Update David Mihm davidm@moz.com / @davidmihm October 1 2014
  2. 2. David Mihm @davidmihm davidm@moz.com © SEOmoz, Inc. 20142 aka Dissecting the Pigeon Update David Mihm davidm@moz.com / @davidmihm October 1 2014
  3. 3. Dissecting the Pigeon Update © SEOmoz, Inc. 20143 1 What Google Said! 2 3 4 What Mozcast Says! What the Experts Say! Recap!
  4. 4. © SEOmoz, Inc. 20144 What Google Said
  5. 5. What Google Said 1 TL;DR Web ranking signals Knowledge Graph Distance : location Google told us that the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more. In addition, Google said that this new algorithm improves their distance and location ranking parameters. © SEOmoz, Inc. 20145 http://searchengineland.com/google-makes-significant-changes-local-search-ranking-algorithm-197778
  6. 6. Web Ranking Factors: Supporting Evidence 1 © SEOmoz, Inc. 20146
  7. 7. Web Ranking Factors: Supporting Evidence 1 © SEOmoz, Inc. 20147
  8. 8. Web Ranking Factors: Supporting Evidence 1 © SEOmoz, Inc. 20148
  9. 9. What Google Said: Supporting Evidence 1 © SEOmoz, Inc. 20149
  10. 10. Web Ranking Factors: Supporting Evidence 1 © SEOmoz, Inc. 20141 0
  11. 11. What Google Said: Supporting Evidence 1 © SEOmoz, Inc. 20141 1
  12. 12. Web Ranking Factors: Supporting Evidence 1 © SEOmoz, Inc. 20141 2
  13. 13. Web Ranking Factors: Supporting Evidence 1 © SEOmoz, Inc. 20141 3
  14. 14. Web Ranking Factors: Supporting Evidence 1 Hello, .png file!! © SEOmoz, Inc. 20141 4
  15. 15. Web Ranking Factors: Supporting Evidence 1 © SEOmoz, Inc. 20141 5 Hello, “This domain may be for sale!”!
  16. 16. Web Ranking Factors: Supporting Evidence 1 © SEOmoz, Inc. 20141 6 Hello, lapsed and hijacked domain!!
  17. 17. TL;DR Web ranking signals Knowledge Graph Distance : location What Google Said: Supporting Evidence 1 Google told us that the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more. In addition, Google said that this new algorithm improves their distance and location ranking parameters. © SEOmoz, Inc. 20141 7 http://searchengineland.com/google-makes-significant-changes-local-search-ranking-algorithm-197778
  18. 18. © SEOmoz, Inc. 20141 8 Knowledge Graph: It’s clear there was an update, but…
  19. 19. Knowledge Graph: “Supporting” Evidence 1 © SEOmoz, Inc. 20141 9
  20. 20. Knowledge Graph: “Supporting” Evidence 1 © SEOmoz, Inc. 20142 0
  21. 21. Knowledge Graph: “Supporting” Evidence 1 © SEOmoz, Inc. 20142 1
  22. 22. TL;DR Web ranking signals Knowledge Graph Distance : location What Google Said: Supporting Evidence 1 ? Google told us that the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more. In addition, Google said that this new algorithm improves their distance and location ranking parameters. © SEOmoz, Inc. 20142 2 http://searchengineland.com/google-makes-significant-changes-local-search-ranking-algorithm-197778
  23. 23. Distance/Location: Supporting Evidence 1 © SEOmoz, Inc. 20142 3
  24. 24. © SEOmoz, Inc. 20142 4 “Convenience Store” Distance/Location: Supporting Evidence 1 Tighter radius to location of search for generic phrases.
  25. 25. Distance/Location: Supporting Evidence 1 © SEOmoz, Inc. 20142 5 “Convenience Store Portland” Wider radius to location of search for geomodified phrases.
  26. 26. Distance/Location: Supporting Evidence 1 © SEOmoz, Inc. 20142 6
  27. 27. Distance/Location: Supporting Evidence 1 © SEOmoz, Inc. 20142 7
  28. 28. Distance/Location: Supporting Evidence 1 © SEOmoz, Inc. 20142 8
  29. 29. Distance/Location: Supporting Evidence 1 © SEOmoz, Inc. 20142 9
  30. 30. TL;DR Web ranking signals Knowledge Graph Distance : location What Google Said: Supporting Evidence 1 ? Google told us that the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more. In addition, Google said that this new algorithm improves their distance and location ranking parameters. © SEOmoz, Inc. 20143 0 http://searchengineland.com/google-makes-significant-changes-local-search-ranking-algorithm-197778
  31. 31. © SEOmoz, Inc. 20143 1 What Mozcast Says
  32. 32. What Mozcast Says © SEOmoz, Inc. 20143 2
  33. 33. What Mozcast Says 2 Mozcast: Change in Pack Frequency by Listing # 7/23 – 7/29 © SEOmoz, Inc. 20143 3
  34. 34. What Mozcast Says 2 Mozcast: Change in Pack Frequency by Listing # 7/23 – 7/29 23% drop in total # of results showing packs (Carousel and OneBox #’s relatively unaffected) © SEOmoz, Inc. 20143 4
  35. 35. What Mozcast Says 2 Mozcast: 7/23/14 vs 9/11/14 Breakdown of Changes Among Branded and Geo-Modified Terms © SEOmoz, Inc. 20143 5 Terms that GAINED Packs/Carousels Terms that GAINED Local AOBs Terms that SWITCHED from Local AOBs to Packs/Carousels Terms that SWITCHED from Packs/Carousels to Local AOBs Terms whose Packs CHANGED numbers Terms that LOST Local AOBs Terms that LOST Packs/Carousels
  36. 36. What Mozcast Says 2 Mozcast: 7/23/14 vs 9/11/14 Breakdown of Changes Among Branded and Geo-Modified Terms © SEOmoz, Inc. 20143 6 (Knowledge Graph adjustments) TLDR; Fairly even breakdown of gains and losses on these terms.
  37. 37. What Mozcast Says 2 © SEOmoz, Inc. 20143 7 Mozcast: 7/23/14 vs 9/11/14 Breakdown of Changes Among Geo-Modified Terms ß Many of these are real estate related
  38. 38. What Mozcast Says 2 © SEOmoz, Inc. 20143 8 Mozcast: 7/23/14 vs 9/11/14 Breakdown of Changes Among Branded Terms ß Lots of gains among branded terms
  39. 39. What Mozcast Says 2 © SEOmoz, Inc. 20143 9
  40. 40. What Mozcast Says 2 © SEOmoz, Inc. 20144 0
  41. 41. What Mozcast Says 2 © SEOmoz, Inc. 20144 1
  42. 42. What Mozcast Says 2 © SEOmoz, Inc. 20144 2
  43. 43. What Mozcast Says 2 Mozcast: 7/23/14 vs 9/11/14 Generic terms that GAINED Local Authoritative OneBoxes © SEOmoz, Inc. 20144 3
  44. 44. Knowledge Graph: “Supporting” Evidence 1 © SEOmoz, Inc. 20144 4
  45. 45. What Mozcast Says 2 © SEOmoz, Inc. 20144 5
  46. 46. What Mozcast Says 2 © SEOmoz, Inc. 20144 6
  47. 47. What Mozcast Says 2 © SEOmoz, Inc. 20144 7
  48. 48. What Mozcast Says 2 © SEOmoz, Inc. 20144 8
  49. 49. What Mozcast Says 2 © SEOmoz, Inc. 20144 9
  50. 50. My Read on Mozcast Changes 1) Clear shift in brand/geography interaction (Knowledge Graph) 2) Certain categories (real estate) lost a number of pack results © SEOmoz, Inc. 20145 0
  51. 51. © SEOmoz, Inc. 20145 1 What the Experts Say
  52. 52. What the Experts Say 3 2014 LSRF: Factors INCREASING in importance since Pigeon *Note: across both pack and localized organic results. © SEOmoz, Inc. 20145 2
  53. 53. What the Experts Say 3 2014 LSRF: Factors INCREASING in importance since Pigeon *Note: across both pack and localized organic results. © SEOmoz, Inc. 20145 3 Big Winners Domain Authority Proximity to Searcher Quality of Inbound Links
  54. 54. What the Experts Say 3 2014 LSRF: Factors DECREASING in importance since Pigeon © SEOmoz, Inc. 20145 4 *Note: across both pack and localized organic results.
  55. 55. What the Experts Say 3 2014 LSRF: Factors DECREASING in importance since Pigeon © SEOmoz, Inc. 20145 5 *Note: across both pack and localized organic results. Big Losers Proximity to Centroid Physical Address in City of Search Verified GMB Pages Quantity of Structured Citations Proximity to Other Businesses in Industry
  56. 56. © SEOmoz, Inc. 20145 6 83 factors were mentioned 36 of those were mentioned in both increasing AND decreasing
  57. 57. © SEOmoz, Inc. 20145 7 What I See
  58. 58. © SEOmoz, Inc. 20145 8 = Photo credit: P. Slawinski http://pslawinski.smugmug.com/!
  59. 59. © SEOmoz, Inc. 20145 9 1. Search results in search results 2. Well-optimized regional-vertical directories 3. Less blending
  60. 60. © SEOmoz, Inc. 20146 0 “Brands are how you sort out the cesspool of the Internet.” --Eric Schmidt, Oct. 2008
  61. 61. “This is what you’re left with when you try to do that in Local.” --David Mihm, Oct. 2014 © SEOmoz, Inc. 20146 1 "Père-Lachaise - Divison 90 - Lahovary 09" by Antonin Mercié. Wikimedia Commons. { pigeon poo }
  62. 62. What the Experts Say 3 © SEOmoz, Inc. 20146 2 Why does this… http://searchengineland.com/expedia-becomes-new-york-city-hotel-googles-pigeon-local-update-198339
  63. 63. © SEOmoz, Inc. 20146 3 …and this… http://blumenthals.com/blog/2014/07/31/google-pigeon-poo/ What the Experts Say 3
  64. 64. © SEOmoz, Inc. 20146 4 …and this… What the Experts Say 3
  65. 65. …happen? BRAND preference. Web signals, i.e. links, have NEVER been good at identifying worthy local businesses. Directories’ internal links are more powerful than all but a handful of inbound links to local businesses. © SEOmoz, Inc. 20146 5
  66. 66. Why local visibility is so important 1 (From my December 2013 post) © SEOmoz, Inc. 20146 6
  67. 67. What the Experts Say 3 © SEOmoz, Inc. 20146 7 Chris Silver Smith http://searchengineland.com/optimizing-business-internet-yellow-pages-directories-202414
  68. 68. What the Experts Say 3 © SEOmoz, Inc. 20146 8 Chris Silver Smith http://searchengineland.com/optimizing-business-internet-yellow-pages-directories-202414
  69. 69. © SEOmoz, Inc. 20146 9 But what about the pack results of small businesses?
  70. 70. © SEOmoz, Inc. 20147 0
  71. 71. © SEOmoz, Inc. 20147 1 2009 2014 Image courtesy of michaelwall.co.uk What the Experts Say 3
  72. 72. © SEOmoz, Inc. 20147 2 2009 2014 Image courtesy of michaelwall.co.uk What the Experts Say 3
  73. 73. What the Experts Say 3 http://blumenthals.com/blog/2014/07/31/google-pigeon-poo/ © SEOmoz, Inc. 20147 3
  74. 74. What the Experts Say 3 © SEOmoz, Inc. 20147 4
  75. 75. © SEOmoz, Inc. 20147 5
  76. 76. © SEOmoz, Inc. 20147 6
  77. 77. What the Experts Say 3 © SEOmoz, Inc. 20147 7
  78. 78. © SEOmoz, Inc. 20147 8
  79. 79. What the Experts Say 3 “Brand” in Local surfaces spam because a) The brand signals for local SMBs are not strong enough (and the ones that are are exact-match keywords). b) Non-citation, non-review ranking factors reward exact-match keywords in business titles and URLs. © SEOmoz, Inc. 20147 9
  80. 80. © SEOmoz, Inc. 20148 0
  81. 81. What I See: An Amplification of Hummingbird 4 © SEOmoz, Inc. 20148 1 What can we learn from the early Pigeon Poo? - Brand is HUGE (Avvo, ZocDoc, Expedia). http://blumenthals.com/blog/2014/07/31/ google-pigeon-poo/ C’mon, Google!
  82. 82. © SEOmoz, Inc. 20148 2 Recap! Brand signals are on the rise. This rewards 1. Directories (Consider barnacling for success) 2. National brands with strong Local SEO 3. Branded anchor text 4. Branded searches 5. Clickthrough rate Recap
  83. 83. Recap! Proximity is shifting dramatically towards searcher. Content, authority can pull-in geomodifying searchers where the radius is wider. Recap © SEOmoz, Inc. 20148 3
  84. 84. Recap! Study—don’t complain about—the crazy Authoritative OneBoxes. © SEOmoz, Inc. 20148 4 These are valuable learning opportunities, and the algorithm will mature. Recap
  85. 85. Recap Algorithmic Evolution! © SEOmoz, Inc. 20148 5 GMB SIGNALS CITATIONS CENTROID SEARCHER BEHAVIORAL LINKS ON-PAGE REVIEWS 2008 – 10 Pack Introduction 2012 – Stability Post-Venice 2014 – Pigeon
  86. 86. Recap Algorithmic Evolution! © SEOmoz, Inc. 20148 6 GMB SIGNALS CITATIONS CENTROID SEARCHER BEHAVIORAL LINKS ON-PAGE REVIEWS 2008 – 10 Pack Introduction 2012 – Stability Post-Venice 2014 – Pigeon 2015+ – My Prediction
  87. 87. Recap Miriam Ellis I don't really feel any factors have actually become less important. The main difference as I see it is that you may be getting less mileage than you formerly did from good practices, particularly in those results that have narrowed to smaller packs or have shifted to favoring directories over individual websites. So, work that got you high visibility in 2013 may be getting you a little less of it in 2014. © SEOmoz, Inc. 20148 7
  88. 88. © SEOmoz, Inc. 20148 8 Thank you! davidm@moz.com moz.com/local! Ongoing Resources! Moz.com/blog LocalU.org!

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