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#SMX #32B @DustinWStout
Visual Thinking, Design Principles, Tools
Digital Advertising in the
Modern Visual World
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
FACT 1:
The Internet is becoming more
and more visual.
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
FACT 2:
Human beings have evolved to
judge their environment...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
FACT 3:
The growing fragmentation of
visual marketing medium...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
VISUAL TRUST:
When something looks
professional, we generall...
#SMX #32B @DustinWStout
▪  Balance
▪  Framing
▪  Contrast
▪  Color
▪  Typography
▪  Quality
▪  Consistency
VISUAL TRUST IN...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
BEFORE ALL ELSE:
The purpose of good visual
design is to eff...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
BALANCE:
All visual “weight” is evenly
distributed throughou...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
But Dustin, what if the
image isn’t perfectly
symmetrical?
I...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
BALANCE:
Use symmetry and asymmetry to
give your visual mark...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
FRAMING:
Creating even clearance around
the edges of your vi...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
FRAMING:
Imagine an invisible red-zone
around the edge of yo...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
CONTRAST:
Visual distinction between
background and subject ...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
What is the point of
adding text if people
can’t freaking re...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
BEFORE ALL ELSE:
The purpose of good visual
design is to eff...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#ProTip:
Add a dark, semi-transparent
layer to boost contras...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
CONTRAST:
Just make sure it’s readable, and
if it’s not, fix...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
COLOR:
Using the right combinations
can set an emotional and...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
RED:
Exciting, demands attention.
Studies show that the colo...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
ORANGE:
Fun, youth, ambition. Also an
attention-getter this ...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
YELLOW:
Happiness, optimism. Studies
show that this color ca...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
GREEN:
Growth, nature. Also associated
with money, this colo...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
BLUE:
Trust, loyalty. The majority of
people would say this ...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
VIOLET:
Prosperity, royalty. Studies
show that this color ac...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
GREY:
Solid, timeless. Associated with
stone or rock, this c...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
BROWN:
Earthy, organic. Associated with
being natural or ear...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
WHITE:
Cleanliness, clarity. Also
associated with purity and...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
BLACK:
Elegance, power. Gives an
impression of strength and
...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
Keep colors few and
well coordinated for
maximum appeal.
Unl...
#SMX #32B @DustinWStout
▪  coolors.co
▪  color.adobe.com
▪  colourlovers.com
COLOR RESOURCES
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
Always keep your
target audience in
mind.
■  What colors wil...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
TYPOGRAPHY:
Or in other words-- choosing the
right “fonts”.
...
#SMX #32B @DustinWStout
▪  Fontpair.co
TYPOGRAPHIC RESOURCES
#SMX #32B @DustinWStout
▪  Typ.io
TYPOGRAPHIC RESOURCES
#SMX #32B @DustinWStout
▪  femmebot.github.io/google-type/
TYPOGRAPHIC RESOURCES
#SMX #32B @DustinWStout
▪  hellohappy.org/beautiful-web-type/
TYPOGRAPHIC RESOURCES
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
When choosing fonts:
■  No more than 2 fonts
■  See how it l...
#SMX #32B @DustinWStout
MOST IMPORTANT TEXT
Not quite as important but noteworthy
Much less important than the other text
...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#ProTip:
Your call-to-action should always
stand out (contra...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#ProTip:
The smaller the font is, the more
space you will ne...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
QUALITY:
Building an eye for detail.
Pixelation is your enem...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
HI-RESOLUTION
Always source images that are
bigger than you ...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
QUALITY:
If your image looks like it came
out of an 80’s vid...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
CONSISTENCY:
Having a consistent look & feel
shows intellige...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
COMPONENTS EXECUTION
IMAGE / BACKGROUND
A visual that connec...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
CONSISTENCY:
Having clearly defined messaging,
imagery, colo...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
SO. MANY.
CHANNELS.
And way too many different
shapes and si...
#SMX #32B @DustinWStout
▪  320x50
▪  468x60
▪  728x90
▪  970x90
▪  336x280
▪  300x250
▪  250x250
GOOGLE DISPLAY NETWORK
▪ ...
#SMX #32B @DustinWStout
▪  1200x628
▪  1200x900
▪  1200x444
▪  1200x675
▪  600x600
▪  100x72
FACEBOOK ADS
#SMX #32B @DustinWStout
▪  144x144 (App)
▪  800x320 (App, Website)
▪  800x200 (Lead card)
▪  16:9 (Video)
TWITTER ADS
#SMX #32B @DustinWStout
▪  No size restraints but...
▪  Taller images perform better on
Pinterest.
▪  Typical size of 735x...
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
TOOLS &
RESOURCES:
To get you started in the right
direction...
#SMX #32B @DustinWStout
▪  BlogPhoto.tv
▪  PicJumbo
▪  MoPho.to
▪  Gratisography
▪  Pexels
▪  Pixabay
▪  Death to the Stoc...
#SMX #32B @DustinWStout
▪  iStockPhoto
▪  PhotoDune
▪  Lightstock
LOW-COST PHOTOGRAPHY
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
BEST OPTION:
Hire a professional to do a one-
day shoot and ...
#SMX #32B @DustinWStout
▪  Photoshop
▪  Canva
▪  Pixelmator
▪  Sketch
▪  Pixlr
▪  Gimp
GRAPHIC DESIGN APPLICATIONS
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
EXAMPLES:
Let’s deconstruct some real-
world examples.
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
#SMX #32B @DustinWStout
Your Name/Title/Co. Could Go Here Too
BEFORE ALL ELSE:
The purpose of good visual
design is to eff...
#SMX #32B @DustinWStout
THANK YOU!
SEE YOU @SMX WEST
SAN JOSE, CA
MARCH 1-3, 2016
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Digital Advertising in the Modern Visual World By Dustin Stout

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From the Search Marketing Expo - SMX East Conference in New York City, NY, September 29 - October 1, 2015. SESSION: Getting Images Right In Paid Search. PRESENTATION: Digital Advertising in the Modern Visual World - Given by Dustin W. Stout, @dustinwstout, CMO - Weal Media Corporation. #SMX #32B

Published in: Marketing

Digital Advertising in the Modern Visual World By Dustin Stout

  1. 1. #SMX #32B @DustinWStout Visual Thinking, Design Principles, Tools Digital Advertising in the Modern Visual World
  2. 2. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too FACT 1: The Internet is becoming more and more visual.
  3. 3. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too FACT 2: Human beings have evolved to judge their environment based on visual cues. Fogg, B., Soohoo, C., Danielson, D., Marable, L., Standord, J., & Tauber, E. (2003)
  4. 4. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too FACT 3: The growing fragmentation of visual marketing mediums is a pain in the rear end. Stout, Dustin W. (2015)
  5. 5. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  6. 6. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  7. 7. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  8. 8. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too VISUAL TRUST: When something looks professional, we generally assume that it is professional. Stout, Dustin W. (2015)
  9. 9. #SMX #32B @DustinWStout ▪  Balance ▪  Framing ▪  Contrast ▪  Color ▪  Typography ▪  Quality ▪  Consistency VISUAL TRUST INDICATORS
  10. 10. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too BEFORE ALL ELSE: The purpose of good visual design is to effectively communicate a message. Plain and simple. Don’t screw that up.
  11. 11. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  12. 12. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too BALANCE: All visual “weight” is evenly distributed throughout the canvas. Our brains are programmed to see symmetry as beauty.
  13. 13. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  14. 14. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  15. 15. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  16. 16. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too But Dustin, what if the image isn’t perfectly symmetrical? I’m glad you asked. And don’t call me butt Dustin.
  17. 17. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  18. 18. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  19. 19. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  20. 20. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  21. 21. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too BALANCE: Use symmetry and asymmetry to give your visual marketing structure and stability.
  22. 22. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  23. 23. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too FRAMING: Creating even clearance around the edges of your visual piece. Or in other words… whitespace.
  24. 24. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  25. 25. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  26. 26. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  27. 27. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  28. 28. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  29. 29. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  30. 30. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too FRAMING: Imagine an invisible red-zone around the edge of your canvas to avoid clutter.
  31. 31. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too CONTRAST: Visual distinction between background and subject matter. Probably the hardest thing to explain… so let me just show you.
  32. 32. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  33. 33. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  34. 34. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too What is the point of adding text if people can’t freaking read it? Answer: There is none.
  35. 35. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too BEFORE ALL ELSE: The purpose of good visual design is to effectively communicate a message. Plain and simple. Don’t screw that up.
  36. 36. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  37. 37. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  38. 38. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too #ProTip: Add a dark, semi-transparent layer to boost contrast. Drop shadow works, but be conservative. Nothing kills a design faster than bad drop-shadow.
  39. 39. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too CONTRAST: Just make sure it’s readable, and if it’s not, fix it.
  40. 40. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too COLOR: Using the right combinations can set an emotional and psychological tone. Witty commentary here.
  41. 41. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too RED: Exciting, demands attention. Studies show that the color red can actually increase heart rate. Also, my favorite color.
  42. 42. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too ORANGE: Fun, youth, ambition. Also an attention-getter this color works great for Calls-to-action. Probably my second favorite color.
  43. 43. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too YELLOW: Happiness, optimism. Studies show that this color causes the release of serotonin. You’re welcome.
  44. 44. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too GREEN: Growth, nature. Also associated with money, this color is the easiest for the eye to process. It’s also very trendy right now.
  45. 45. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too BLUE: Trust, loyalty. The majority of people would say this is their favorite color. Associated with calmness & security. Can you guess who uses this blue?
  46. 46. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too VIOLET: Prosperity, royalty. Studies show that this color actually stimulates problem solving. Be careful not to over use or it can give the impression of being fake or superficial.
  47. 47. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too GREY: Solid, timeless. Associated with stone or rock, this color communicates sturdiness and longevity. How many of you are wondering if it’s spelled gray instead?
  48. 48. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too BROWN: Earthy, organic. Associated with being natural or earthy. If done right it can be very soothing. If done wrong… well let’s just say the result can be crappy.
  49. 49. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too WHITE: Cleanliness, clarity. Also associated with purity and adds no extra visual weight. Also the most popular color for movie credit text.
  50. 50. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too BLACK: Elegance, power. Gives an impression of strength and authority. Maybe why it’s cooler to say you like “black” coffee.
  51. 51. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too Keep colors few and well coordinated for maximum appeal. Unless you’re really good at color theory.
  52. 52. #SMX #32B @DustinWStout ▪  coolors.co ▪  color.adobe.com ▪  colourlovers.com COLOR RESOURCES
  53. 53. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too Always keep your target audience in mind. ■  What colors will speak to them more effectively? ■  What emotion are we trying to evoke? ■  Are the colors we want “on-brand”?
  54. 54. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too TYPOGRAPHY: Or in other words-- choosing the right “fonts”. Resist the urge to give a lecture about the difference between typeface and fonts.
  55. 55. #SMX #32B @DustinWStout ▪  Fontpair.co TYPOGRAPHIC RESOURCES
  56. 56. #SMX #32B @DustinWStout ▪  Typ.io TYPOGRAPHIC RESOURCES
  57. 57. #SMX #32B @DustinWStout ▪  femmebot.github.io/google-type/ TYPOGRAPHIC RESOURCES
  58. 58. #SMX #32B @DustinWStout ▪  hellohappy.org/beautiful-web-type/ TYPOGRAPHIC RESOURCES
  59. 59. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too When choosing fonts: ■  No more than 2 fonts ■  See how it looks at 8px ■  Don’t let style trump legibility ■  Make sure you have a license or it’s free to use commercially.
  60. 60. #SMX #32B @DustinWStout MOST IMPORTANT TEXT Not quite as important but noteworthy Much less important than the other text Y o u c a n p r o b a b l y d i s m i s s t h i s t e x t e n t i r e l y HIERARCHY ACTION!
  61. 61. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too #ProTip: Your call-to-action should always stand out (contrast) with the other elements. Do what I call the “Squint” test.
  62. 62. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too #ProTip: The smaller the font is, the more space you will need between characters. It also helps to space out characters when using A L L C A P S.
  63. 63. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too QUALITY: Building an eye for detail. Pixelation is your enemy. Witty commentary here.
  64. 64. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  65. 65. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  66. 66. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too HI-RESOLUTION Always source images that are bigger than you will need. It’s much easier to scale down. 1200 pixels wide or bust!
  67. 67. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too QUALITY: If your image looks like it came out of an 80’s video game, find another image.
  68. 68. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too CONSISTENCY: Having a consistent look & feel shows intelligence and intentionality. Consistent branding builds trust. Consistent advertising builds recognition.
  69. 69. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too COMPONENTS EXECUTION IMAGE / BACKGROUND A visual that connects strongly with the intended message. TAGLINE / HOOK What they need to know in a few well selected words. BRAND CTA GET IT
  70. 70. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too CONSISTENCY: Having clearly defined messaging, imagery, colors and typography makes for a professional-looking advertising campaign.
  71. 71. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too SO. MANY. CHANNELS. And way too many different shapes and sizes for your visual marketing efforts. Witty commentary here.
  72. 72. #SMX #32B @DustinWStout ▪  320x50 ▪  468x60 ▪  728x90 ▪  970x90 ▪  336x280 ▪  300x250 ▪  250x250 GOOGLE DISPLAY NETWORK ▪  300x600 ▪  200x200 ▪  160x600 ▪  120x600 ▪  240x400
  73. 73. #SMX #32B @DustinWStout ▪  1200x628 ▪  1200x900 ▪  1200x444 ▪  1200x675 ▪  600x600 ▪  100x72 FACEBOOK ADS
  74. 74. #SMX #32B @DustinWStout ▪  144x144 (App) ▪  800x320 (App, Website) ▪  800x200 (Lead card) ▪  16:9 (Video) TWITTER ADS
  75. 75. #SMX #32B @DustinWStout ▪  No size restraints but... ▪  Taller images perform better on Pinterest. ▪  Typical size of 735x1102 makes for maximum coverage on most devices. PINTEREST ADS
  76. 76. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too TOOLS & RESOURCES: To get you started in the right direction. Witty commentary here.
  77. 77. #SMX #32B @DustinWStout ▪  BlogPhoto.tv ▪  PicJumbo ▪  MoPho.to ▪  Gratisography ▪  Pexels ▪  Pixabay ▪  Death to the Stock Photo FREE PHOTOGRAPHY
  78. 78. #SMX #32B @DustinWStout ▪  iStockPhoto ▪  PhotoDune ▪  Lightstock LOW-COST PHOTOGRAPHY
  79. 79. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too BEST OPTION: Hire a professional to do a one- day shoot and get as many shots as you can. It’s not cheap, but worth every penny for a good photographer.
  80. 80. #SMX #32B @DustinWStout ▪  Photoshop ▪  Canva ▪  Pixelmator ▪  Sketch ▪  Pixlr ▪  Gimp GRAPHIC DESIGN APPLICATIONS
  81. 81. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too EXAMPLES: Let’s deconstruct some real- world examples.
  82. 82. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  83. 83. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  84. 84. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  85. 85. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  86. 86. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  87. 87. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  88. 88. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  89. 89. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  90. 90. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too
  91. 91. #SMX #32B @DustinWStout Your Name/Title/Co. Could Go Here Too BEFORE ALL ELSE: The purpose of good visual design is to effectively communicate a message. Plain and simple. Don’t screw that up.
  92. 92. #SMX #32B @DustinWStout THANK YOU! SEE YOU @SMX WEST SAN JOSE, CA MARCH 1-3, 2016

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