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Creating Projections To Measure Keyword Return By Jason White

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"From the SMX East 2014 Conference in New York City, NY. SESSION: Keyword Research For Better Content & Audience Engagement . PRESENTATION: Creating Projections To Measure Keyword Return - Given by Jason White, @SonRay, Director of SEO - DragonSearch. #SMX #31C"

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Creating Projections To Measure Keyword Return By Jason White

  1. 1. Crea%ng Projec%ons To Measure Keyword Return Jason White | DragonSearch @sonray #smx #31C
  2. 2. @sonray #smx #31C
  3. 3. @sonray #smx #31C
  4. 4. @sonray #smx #31C
  5. 5. @sonray #smx #31C
  6. 6. @sonray #smx #31C
  7. 7. 25% 20% 15% 10% 5% 0% 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 Projected Growth Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 LOANS SEO @sonray #smx #31C
  8. 8. 8,000.00 7,000.00 6,000.00 5,000.00 4,000.00 3,000.00 2,000.00 1,000.00 0.00 6% 5% 4% 3% 2% 1% 0% 5% of Total Loan Volume 1 2 3 CONVERSION RATE VISITORS NEEDED 160,000 140,000 120,000 100,000 80,000 60,000 40,000 20,000 0 6% 5% 4% 3% 2% 1% 0% 20% of Total Loan Volume 1 2 3 CONVERSION RATE VISITORS NEEDED @sonray #smx #31C
  9. 9. @sonray #smx #31C
  10. 10. @sonray #smx #31C
  11. 11. 4000 3500 3000 2500 2000 1500 1000 500 @sonray #smx #31C 0 140 120 100 80 60 40 20 0 What We Need to Hit Our Goal 2 % Conversion Rate 3.5 Conversion Rate 5% Conversion Rate Daily Clicks Daily Traffic
  12. 12. @sonray #smx #31C
  13. 13. @sonray #smx #31C
  14. 14. @sonray #smx #31C
  15. 15. @sonray #smx #31C
  16. 16. @sonray #smx #31C
  17. 17. @sonray #smx #31C
  18. 18. Ques%ons? Contact: Jason White jason@dragonsearch.net | @sonray Singing Telegrams Accepted

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