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Small Company
Big Results
Creating Big Company teams in a
small company world
Who we Are?
Don Willis
Director Sales and Marketing
www.storagewest.com
Fionn Downhill
CEO
www.elixirinteractive.com
How We Got There
Keywords
Site Map
Florida
Directories
Panda
Result
Our Old House
Challenge!
 Needed new modern site to increase conversions
and engagement
 We needed to tear down the house and start ag...
Internal Challenges
 No Internal Resources, How do we put a team
together to create a big company approach?
The Team
 Storage West Stakeholders
 Don Willis
 Elixir Interactive – Development and Project
Management
 T-Sign – Des...
Approach
 Multiple providers from external resources working
as a Storage West team
 Clear Goals and project scope defin...
Old Home Page
New Home Page
From This
To This
Check out the site
www.storagewest.com
Results!
 No loss of SEO rankings
 Easy to use WordPress Site
 Can now move on to content marketing and social
media
 ...
Results!
 Traffic stayed level with previous year – goal
accomplished
Results – Mobile Site
 Mobile Site Live April 22, 2013
 Immediate uptick in mobile conversions (graphed).
Next Steps
 Content projects
 Local SEO in place
 Social Media
launched
 Blog current and
updated
Thank You!
Don Willis
@sunergon
don.willis@laaco.net
480.814.0313
Fionn Downhill
@Fionnd
Fionn@elixirinteractive.com
602.4...
Creating Big Company Teams in a Small Company World
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Creating Big Company Teams in a Small Company World

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Smx West 2014 Session #Smx #22D - Small Company; Big Resultspresentation Creating Big Company Teams In A Small Company World By Fionn Downhill @Fionnd Of Elixir Interactive

Published in: Marketing
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Creating Big Company Teams in a Small Company World

  1. 1. Small Company Big Results Creating Big Company teams in a small company world
  2. 2. Who we Are? Don Willis Director Sales and Marketing www.storagewest.com Fionn Downhill CEO www.elixirinteractive.com
  3. 3. How We Got There Keywords Site Map Florida Directories Panda
  4. 4. Result
  5. 5. Our Old House
  6. 6. Challenge!  Needed new modern site to increase conversions and engagement  We needed to tear down the house and start again  Excellent organic rankings which needed to be preserved, equal to some of the biggest players in the space  How do we create a completely new site and keep within a smaller company budget  Huge risk to revenue and bookings if traction is lost
  7. 7. Internal Challenges  No Internal Resources, How do we put a team together to create a big company approach?
  8. 8. The Team  Storage West Stakeholders  Don Willis  Elixir Interactive – Development and Project Management  T-Sign – Design Key Takeaway: Centralizing Project management across multiple teams and companies
  9. 9. Approach  Multiple providers from external resources working as a Storage West team  Clear Goals and project scope defined up front and agreed on by entire team  No Egos allowed - all on the same page
  10. 10. Old Home Page
  11. 11. New Home Page
  12. 12. From This
  13. 13. To This
  14. 14. Check out the site www.storagewest.com
  15. 15. Results!  No loss of SEO rankings  Easy to use WordPress Site  Can now move on to content marketing and social media  Launch of Mobile
  16. 16. Results!  Traffic stayed level with previous year – goal accomplished
  17. 17. Results – Mobile Site  Mobile Site Live April 22, 2013  Immediate uptick in mobile conversions (graphed).
  18. 18. Next Steps  Content projects  Local SEO in place  Social Media launched  Blog current and updated
  19. 19. Thank You! Don Willis @sunergon don.willis@laaco.net 480.814.0313 Fionn Downhill @Fionnd Fionn@elixirinteractive.com 602.494.6326

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