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Big Data's Real Promise: Work Smarter, Not Harder By Britney Muller

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From the SMX Advanced Conference in Seattle, Washington June 22-23, 2016. SESSION: Big Data's Real Promise: Work Smarter, Not Harder. PRESENTATION: Big Data's Real Promise: Work Smarter, Not Harder - Given by Britney Muller. #SMX #21C1

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Big Data's Real Promise: Work Smarter, Not Harder By Britney Muller

  1. 1. #SMX #21C1 @BritneyMuller Big Data’s Real Promise: Work Smarter, Not Harder By: Pryde Marketing Founder, Britney Muller Britney Muller, Founder Of Pryde Marketing
  2. 2. #SMX #21C1 @BritneyMuller
  3. 3. #SMX #21C1 @BritneyMuller “The future belongs to the data ninjas, analysts and scientists. 90% of the world’s data has been created in the last 2 years...” - Jeremy Waite
  4. 4. #SMX #21C1 @BritneyMuller Leverage Data To Better Fulfill User Intent
  5. 5. #SMX #21C1 @BritneyMuller We Are Drowning In Information… But Starved For Knowledge
  6. 6. #SMX #21C1 @BritneyMuller
  7. 7. #SMX #21C1 @BritneyMuller Leverage Data To Better Fulfill User Intent
  8. 8. #SMX #21C1 @BritneyMuller Reverse Engineering www.aleutianseast.org Reverse Engineer Your Goal Path
  9. 9. #SMX #21C1 @BritneyMuller Plastic Surgery Candidates Only Search For 2 Things Before A Consultation.
  10. 10. #SMX #21C1 @BritneyMuller
  11. 11. #SMX #21C1 @BritneyMuller Reverse Engineer Your Goal Paths
  12. 12. #SMX #21C1 @BritneyMuller b(adding|does|do|who|what|where|when|why|how|will|can|?|am|is|are|was|were|be|being|been|versus|vs|vs.|best)b
  13. 13. #SMX #21C1 @BritneyMuller
  14. 14. #SMX #21C1 @BritneyMuller 2. Find Opportunity Gaps Find Opportunity Gaps
  15. 15. #SMX #21C1 @BritneyMuller
  16. 16. #SMX #21C1 @BritneyMuller
  17. 17. #SMX #21C1 @BritneyMuller “The greatest value of a picture is when it forces us to notice what we never expected to see.” -John Turkey
  18. 18. #SMX #21C1 @BritneyMuller
  19. 19. #SMX #21C1 @BritneyMuller Leverage Data To Better Fulfill User Intent Leverage Data To Better Fulfill User Intent
  20. 20. #SMX #21C1 @BritneyMuller
  21. 21. #SMX #21C1 @BritneyMuller nisswadock.comparkertrailers.com
  22. 22. #SMX #21C1 @BritneyMuller
  23. 23. #SMX #21C1 @BritneyMuller
  24. 24. #SMX #21C1 @BritneyMuller
  25. 25. #SMX #21C1 @BritneyMuller
  26. 26. #SMX #21C1 @BritneyMuller https://www.optimizely.com/ab-testing/
  27. 27. #SMX #21C1 @BritneyMuller
  28. 28. #SMX #21C1 @BritneyMuller
  29. 29. #SMX #21C1 @BritneyMuller
  30. 30. #SMX #21C1 @BritneyMuller
  31. 31. #SMX #21C1 @BritneyMuller But This Is SMX Advanced!
  32. 32. #SMX #21C1 @BritneyMuller Leverage Predictive Analytics To Better Improve User Intent
  33. 33. #SMX #21C1 @BritneyMuller
  34. 34. #SMX #21C1 @BritneyMuller
  35. 35. #SMX #21C1 @BritneyMuller
  36. 36. #SMX #21C1 @BritneyMuller SyntaxNet: The World’s Most Accurate Parser Is now open source! Or you could use the machine they’ve already trained called….
  37. 37. #SMX #21C1 @BritneyMuller Parsey McParseface I can’t make this shit up!
  38. 38. #SMX #21C1 @BritneyMuller Hidden Decision Trees ●  Probability that a transaction is fraudulent ●  Odds of conversion rates ●  Text Mining NO Over-Fitting Issues! -Woohoo
  39. 39. #SMX #21C1 @BritneyMuller Thank you

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