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BET + YouTube By JP Lespinasse


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From the SMX East 2014 Conference in New York City, NY. SESSION: Youtube Success Stories For Marketers. PRESENTATION: BET + YouTube - Given by JP Lespinasse, @BET, Senior Director of Social Media - BET Networks. #SMX #34D

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BET + YouTube By JP Lespinasse

  1. 1. +
  2. 2. GLOBAL YOUTUBE STATS • 1 Billion Unique Users each month • 6 Billion hours of video watched each month • 100 hours of video uploaded every minute • 80% of traffic comes from outside the U.S. • Mobile views = almost 40% of total views • Lower visitor bounce rate than any other social media site
  3. 3. OUR YOUTUBE STRATEGY • Don’t cannibalize, be addiQve. • Offer something exclusive and meaningful • Take advantage of transcendent moments • Try to opQmize for mobile