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/ COVARIO
By: Michael Martin PMP, Senior SEO Manager
BEST PRACTICES FOR MOBILE SEO
SMX WEST 2014
@mobile__martin (2 unders...
GOOGLE’S MISSION HAS EVOLVED
2 / ©2014 Covario, Inc. All rights reserved.
Organize the World’s Information
“Our goal is to...
SEARCH BECOMING CONVERSATIONS
3 / ©2014 Covario, Inc. All rights reserved.
“I imagined a future where a starship computer ...
GETTING INTO THE MOBILE SEARCH
CONVERSATION
4 / ©2014 Covario, Inc. All rights reserved.
@mobile__martin (2 underscores) @...
5 / ©2014 Covario, Inc. All rights reserved.
LOAD TIME
“80-90% of the end user response time is spent on the
frontend. Sta...
MOBILE SHOPPERS PREFER WEB OVER APPS
6 / ©2014 Covario, Inc. All rights reserved.
Daily shoppers prefer mobile web over ap...
MOBILE KEYWORD INTENT FROM DATA
7 / ©2014 Covario, Inc. All rights reserved.
 Stock of product available nearby
 Top X p...
MOBILE SITE PRESTIGE – SO HOT RIGHT NOW
8 / ©2014 Covario, Inc. All rights reserved.
@mobile__martin (2 underscores) @cova...
MOBILE SEARCH BUSINESS CASE
9 / ©2014 Covario, Inc. All rights reserved.
More than 1 out of every 3 searches is on a mobil...
Average person shifts attention between a smartphone,
tablet and laptop 21 TIMES AN HOUR
OMD – Optimum Media Direction, Ja...
CROSS DEVICE / INTERNET OF THINGS SEO
11 / ©2014 Covario, Inc. All rights reserved.
@mobile__martin (2 underscores) @covar...
12 / © 2014 Covario, Inc. All rights reserved.
@mobile__martin (2 underscores) @covario
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Best Practices for Mobile SEO by Michael Martin

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Smx West 2014 Session #Smx #21C - Best Practices For Mobile Seopresentation Best Practices For Mobile Seo By Michael Martin @Mobile__Martin Of Covario

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Best Practices for Mobile SEO by Michael Martin

  1. 1. / COVARIO By: Michael Martin PMP, Senior SEO Manager BEST PRACTICES FOR MOBILE SEO SMX WEST 2014 @mobile__martin (2 underscores) @covario
  2. 2. GOOGLE’S MISSION HAS EVOLVED 2 / ©2014 Covario, Inc. All rights reserved. Organize the World’s Information “Our goal is to put computing everywhere” Sundar Pincai, Google SVP, July 24th, 2013 @mobile__martin (2 underscores) @covario
  3. 3. SEARCH BECOMING CONVERSATIONS 3 / ©2014 Covario, Inc. All rights reserved. “I imagined a future where a starship computer would be able to answer any question I might ask, instantly.” Amit Singhal, Google Search SVP, August 8th, 2012 @mobile__martin (2 underscores) @covario
  4. 4. GETTING INTO THE MOBILE SEARCH CONVERSATION 4 / ©2014 Covario, Inc. All rights reserved. @mobile__martin (2 underscores) @covario
  5. 5. 5 / ©2014 Covario, Inc. All rights reserved. LOAD TIME “80-90% of the end user response time is spent on the frontend. Start there” Steve Sounders, Head Performance Engineer at Google @mobile__martin (2 underscores) @covario
  6. 6. MOBILE SHOPPERS PREFER WEB OVER APPS 6 / ©2014 Covario, Inc. All rights reserved. Daily shoppers prefer mobile web over apps for convenience PwC Global Total Retail Survey, February 2014 Mobile web for discovery and apps for retention @mobile__martin (2 underscores) @covario
  7. 7. MOBILE KEYWORD INTENT FROM DATA 7 / ©2014 Covario, Inc. All rights reserved.  Stock of product available nearby  Top X products/services  Reviews (especially locally/friends)  Videos and interactions with products  Click to call and locations @mobile__martin (2 underscores) @covario
  8. 8. MOBILE SITE PRESTIGE – SO HOT RIGHT NOW 8 / ©2014 Covario, Inc. All rights reserved. @mobile__martin (2 underscores) @covario
  9. 9. MOBILE SEARCH BUSINESS CASE 9 / ©2014 Covario, Inc. All rights reserved. More than 1 out of every 3 searches is on a mobile device @mobile__martin (2 underscores) @covario
  10. 10. Average person shifts attention between a smartphone, tablet and laptop 21 TIMES AN HOUR OMD – Optimum Media Direction, January 2014 CROSS DEVICE USAGE 10 / ©2014 Covario, Inc. All rights reserved. @mobile__martin (2 underscores) @covario
  11. 11. CROSS DEVICE / INTERNET OF THINGS SEO 11 / ©2014 Covario, Inc. All rights reserved. @mobile__martin (2 underscores) @covario
  12. 12. 12 / © 2014 Covario, Inc. All rights reserved. @mobile__martin (2 underscores) @covario

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