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Best Practices for Breaking Into Facebook News Feeds By Alison Zarrella

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From the SMX Social Media Marketing Conference in Las Vegas, Nevada, November 18-20, 2014. SESSION: The New News Feed: How To Break Into Facebook’S Exclusive Neighborhood. PRESENTATION: Best Practices For Breaking Into Facebook News Feeds - Given by Alison Zarrella, @Alison. #SMX #21A

Published in: Social Media

Best Practices for Breaking Into Facebook News Feeds By Alison Zarrella

  1. 1. Best Practices For Breaking Into Facebook News Feeds Alison Zarrella Facebook Newsfeed: Content Creation
  2. 2. More than 90% of Facebook fans view content through the Newsfeed alone. Facebook Newsfeed: Content Creation
  3. 3. Facebook uses a complex algorithm to calculate how content is shown in the Newsfeed. Facebook Newsfeed: Content Creation
  4. 4. Σ ue we de u- Affinity Score: relationship fans have with your page and its content w- Weight: importance of content d- Time Decay: how long ago content was posted Facebook Newsfeed: Content Creation
  5. 5. Focus on Engagement Facebook Newsfeed: Content Creation
  6. 6. Post Media & Links #1 Facebook Newsfeed: Content Creation #2 #3 Shares Comments Likes Links Videos Photos
  7. 7. Get Them Talking Facebook Newsfeed: Content Creation
  8. 8. Worldwide, there are over 1.35 billion monthly active Facebook users. Facebook Newsfeed: Content Creation
  9. 9. Facebook users generate 4.75 billion pieces of content on the site every day. Facebook Newsfeed: Content Creation
  10. 10. The new Newsfeed allows users to be more selective of the content they see. Facebook Newsfeed: Content Creation
  11. 11. Drive Action Facebook Newsfeed: Content Creation
  12. 12. Be Provocative Facebook Newsfeed: Content Creation
  13. 13. Go For The Share Facebook Newsfeed: Content Creation
  14. 14. Make It Clickable Facebook Newsfeed: Content Creation
  15. 15. Users see 6% of the up to 15,000 pieces of content available for their Newsfeed. Facebook Newsfeed: Content Creation
  16. 16. Focus on creating posts that speak to your brand. Most fans never see your page again. Facebook Newsfeed: Content Creation
  17. 17. Update at least once a day— Facebook recommends brands post 4-9 times per week for maximum reach. Facebook Newsfeed: Content Creation
  18. 18. Keep Content Flowing Facebook Newsfeed: Content Creation
  19. 19. Build a Content Calendar Facebook Newsfeed: Content Creation
  20. 20. Write For The Newsfeed Facebook Newsfeed: Content Creation
  21. 21. Facebook is available in over 70 languages and in every time zone across the world. Facebook Newsfeed: Content Creation
  22. 22. On average, only 15-20% of fans will see a post from your page, even though they “like” you. Facebook Newsfeed: Content Creation
  23. 23. Improve your reach and relevance with posts that utilize Facebook targeting. Facebook Newsfeed: Content Creation
  24. 24. Post Like A Local Facebook Newsfeed: Content Creation
  25. 25. Partner Linking Target the Timel ianned @ Tagging Facebook Newsfeed: Content Creation
  26. 26. Tag Partner Paangde @s Tagging Facebook Newsfeed: Content Creation
  27. 27. One in five page views in the United States occurs on Facebook. Facebook Newsfeed: Content Creation
  28. 28. 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded every minute. Facebook Newsfeed: Content Creation
  29. 29. Make your content count by using every feature Facebook makes available. Facebook Newsfeed: Content Creation
  30. 30. Maximize Media Facebook Newsfeed: Content Creation
  31. 31. Game The System Facebook Newsfeed: Content Creation
  32. 32. Stay On Trend Facebook Newsfeed: Content Creation
  33. 33. There are 1.1 billion active Facebook users on mobile alone. Facebook Newsfeed: Content Creation
  34. 34. The average Facebook user spends 20 minutes per day on site. Facebook Newsfeed: Content Creation
  35. 35. Optimize content for mobile viewing and ease of conversion. Facebook Newsfeed: Content Creation
  36. 36. Cross-promote Content Facebook Newsfeed: Content Creation
  37. 37. Love Your Links Facebook Newsfeed: Content Creation
  38. 38. Save & View In App Facebook Newsfeed: Content Creation
  39. 39. Let’s Talk AlisonZarrella.com Facebook.com/AlisonZarrella @Alison LinkedIn.com/in/AlisonZarrella Alison@AlisonZarrella.com Facebook Newsfeed: Content Creation

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