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#SMX #31a @DanPiech
Thursday, October 1st, 2015
shareablee.com | info@shareablee.com | @shareablee
Being Found on The Worl...
#SMX #31a @DanPiech
What We Do
Monitor the social performance of over 100,000 properties, daily.
Competitive
Benchmarking
...
#SMX #31a @DanPiech
INDUSTRY WEBINARS
INDUSTRY WEBINARS INDUSTRY WEBINARS
Here’s Some of What We Do
THE OFFICIAL SOCIAL AN...
#SMX #31a @DanPiech
The average number of
times people viewed and
engaged with a brand’s
content on a single YouTube
video...
#SMX #31a @DanPiech
U.S. Overall: Total actions grew 2% on YouTube over
H1 2014
Y/Y
Growth
Views +1%
Likes +26%
Dislikes +...
#SMX #31a @DanPiech
88%
3%
9%
86%
3%
11%
H1 2014
The growth of Like, Dislikes, and Comments
outpaced Views over H1 2014
+2...
#SMX #31a @DanPiech
TV
33%
Publishing
30%
Consumer
Goods
11%
Retail
11%
Sports &
Recreation
10%
Automotive
3%
Finance
1%
T...
#SMX #31a @DanPiech
The average Retail brand saw the greatest growth
since Jan 2014
0
500
1,000
1,500
2,000
2,500
Jan-14 M...
#SMX #31a @DanPiech
U.S. Average Videos on YouTube
0
2
4
6
8
10
12
14
16
Jan-14 Mar-14 May-14 Jul-14 Sep-14 Nov-14 Jan-15 ...
#SMX #31a @DanPiech
Videos
500
U.S. Industry Average YouTube Social Landscape
0
0
Actions
15M
125 375
11.25M
3.75M
7.5M
25...
#SMX #31a @DanPiech
Videos
180
Case Study: Fashion/Style Magazine YouTube Social Landscape
Vanity Fair
171 Videos
21.7M Ac...
#SMX #31a @DanPiech
Videos
180
Actions
22M
Case Study: Luxury Automotive YouTube Social Landscape
0
0
11M
Aston
Martin
16 ...
#SMX #31a @DanPiech
Finance
Average
Videos
70
Case Study: Insurance Company YouTube Social Landscape
0
0
Actions
10M
17.5 ...
#SMX #31a @DanPiech
Case Study: Video less than 3 mins drove 60% of actions for
Publishers. TV saw 40% of actions from vid...
#SMX #31a @DanPiech
For the average brand, videos 1-4 min long drive 50% of
Likes. Those under 3 min drive more views.
0 1...
#SMX #31a @DanPiech
Case Study: Retail saw 65% of views from videos less
than 1 min, and 60% of Likes from videos :30-90 l...
#SMX #31a @DanPiech
Case Study: For Travel and Leisure, video length between
6-7 min are highly likeable
0 50 100 150 200 ...
#SMX #31a @DanPiech
How much of my engagement consist of what I value
most?
96%
89% 90%
77%
95% 94% 95% 91%
96%
4%
11% 10%...
#SMX #31a @DanPiech
Publishers captured higher Likes per View, showing
opportunities for co-branded and sponsored content
...
#SMX #31a @DanPiech
Case Study: Brands and Publishers can utilize keywords
to enhance co-branded and sponsored content
Tra...
#SMX #31a @DanPiech
The average Sports and Retail brand saw the
greatest growth since Jan 2014
0
500
1,000
1,500
2,000
2,5...
#SMX #31a @DanPiech
U.S. Average Videos on YouTube
0
20
40
60
80
100
120
Jan-14 Mar-14 May-14 Jul-14 Sep-14 Nov-14 Jan-15 ...
#SMX #31a @DanPiech
THANK YOU!
SEE YOU @SMX WEST
SAN JOSE, CA
MARCH 1-3, 2016
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Being Found on The World’s Second Biggest Search Engine: YouTube By Dan Piech

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From the Search Marketing Expo - SMX East Conference in New York City, NY, September 29 - October 1, 2015. SESSION: Being Found On The World's Second Biggest Search Engine: YouTube. PRESENTATION: Being Found on The World’s Second Biggest Search Engine: YouTube - Given by Dan Piech, @danpeich, Founder & CEO - Shareablee. #SMX #31A

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Being Found on The World’s Second Biggest Search Engine: YouTube By Dan Piech

  1. 1. #SMX #31a @DanPiech Thursday, October 1st, 2015 shareablee.com | info@shareablee.com | @shareablee Being Found on The World’s Second Biggest Search Engine: YouTube Dan Piech Head of Product & Solutions Shareablee dan@shareablee.com @DanPiech @Shareablee
  2. 2. #SMX #31a @DanPiech What We Do Monitor the social performance of over 100,000 properties, daily. Competitive Benchmarking Audience Engagement Insights Actionable Best Practices We use big data to help marketers see exactly where to focus time and money to maximize the reach and effectiveness of their content marketing
  3. 3. #SMX #31a @DanPiech INDUSTRY WEBINARS INDUSTRY WEBINARS INDUSTRY WEBINARS Here’s Some of What We Do THE OFFICIAL SOCIAL ANALYTICS PARTNER OF COMSCORE INDUSTRY WEBINARS SOCIAL THOUGHT-LEADERSHIP EVENTS DATA PARTNERSHIPS PUBLISHER RANKINGS SOCIAL TV RANKINGS
  4. 4. #SMX #31a @DanPiech The average number of times people viewed and engaged with a brand’s content on a single YouTube video. 47Thousand Views The average number of times brands posted video on YouTube every week.5 745Engagements* *Engagement includes Likes, Dislikes and Comments on video content posted by the brand on YouTube
  5. 5. #SMX #31a @DanPiech U.S. Overall: Total actions grew 2% on YouTube over H1 2014 Y/Y Growth Views +1% Likes +26% Dislikes +29% Comments +6% *Total Actions metric includes Views, Likes, Dislikes and Comments on video content posted by the brand on YouTube. Overall U.S. Brand H1 2015 Overall +2% 0 10 20 30 40 50 60 70 H1 2014 H1 2015 Average Views Per Video Overall U.S. Average Views per Video Source: Shareablee, Jan 2014 – Jun 2015 Platform: YouTube Metric: Average Views per Video Thousands
  6. 6. #SMX #31a @DanPiech 88% 3% 9% 86% 3% 11% H1 2014 The growth of Like, Dislikes, and Comments outpaced Views over H1 2014 +24% H1 2015 Source: Shareablee Social Loyalty Platform 2015 Platforms: YouTube Metrics: Total Likes, Total Dislikes, Total Comments Period: H1 2014, H1 2015 Likes Dislikes Comments
  7. 7. #SMX #31a @DanPiech TV 33% Publishing 30% Consumer Goods 11% Retail 11% Sports & Recreation 10% Automotive 3% Finance 1% Travel & Leisure 1% H1 2015 Share of Voice: YouTube Actions Automotive industry saw the highest growth Y/Y Category Views Y/Y Growth Engagements Y/Y Growth Video Y/Y Growth U.S. Overall +1% +1% +39% Automotive +105% +9% +12% Consumer Goods +13% -26% +8% Finance +54% +87% +26% Publishing +13% +41% +28% Retail +4% -8% +4% Sports & Recreation +37% +97% -27% Travel & Leisure +15% +34% +27% TV +36% +58% +32% *Y/Y Growth: H1 2015 over H1 2014 Change Source: Shareablee Social Loyalty Platform 2015 Platforms: YouTube Metrics: Total Views, Total Engagements Period: Q1 2014, Q1 2015
  8. 8. #SMX #31a @DanPiech The average Retail brand saw the greatest growth since Jan 2014 0 500 1,000 1,500 2,000 2,500 Jan-14 Mar-14 May-14 Jul-14 Sep-14 Nov-14 Jan-15 Mar-15 May-15 Average Actions Average Engagements on YouTube Videos Source: Shareablee, Jan 2014 – Jun 2015 Platform: YouTube Metric: Average Engagements Automotive Consumer Goods Finance Retail Travel & Leisure Growth since Jan 2014 Retail +34% Automotive -4% Consumer Goods -52% +34% +10%-4% -52% -42%
  9. 9. #SMX #31a @DanPiech U.S. Average Videos on YouTube 0 2 4 6 8 10 12 14 16 Jan-14 Mar-14 May-14 Jul-14 Sep-14 Nov-14 Jan-15 Mar-15 May-15 Average Videos Average YouTube Videos Source: Shareablee, Jan 2014 – Jun 2015 Platform: YouTube Metric: Average Videos Automotive Consumer Goods Finance Retail Travel & Leisure Growth since Jan 2014 +15% +113%+53% -28%+55% Retail +55% Automotive +15% Finance +113%
  10. 10. #SMX #31a @DanPiech Videos 500 U.S. Industry Average YouTube Social Landscape 0 0 Actions 15M 125 375 11.25M 3.75M 7.5M 250 Automotive 39 Videos 4.0M Actions 36.4K Subscriber Consumer Goods 12 Videos 1.9M Actions 12.5K Subscriber Finance 31 Videos 1.7M Actions 5.9K Subscriber Retail 65 Videos 2.3M Actions 28.4K Subscriber Travel & Leisure 42 Videos 1.8M Actions 7.0K Subscriber TV 482 Videos 7.6M Actions 114K Subscriber Publishing 143 Videos 8.2M Actions 228K Subscriber Source: Shareablee Social Loyalty Platform 2015 Platforms: YouTube Period: H1 2015 Sports & Recreation 258 Videos 14.0M Actions 253K Subscriber
  11. 11. #SMX #31a @DanPiech Videos 180 Case Study: Fashion/Style Magazine YouTube Social Landscape Vanity Fair 171 Videos 21.7M Actions 66.8K Subscribers 0 0 Actions 22M 45 135 16.5M 5.5M 11M 90 InStyle 86 Videos 152K Actions 9.0K Subscriber Cosmopolitan 54 Videos 4.6M Actions 244K Subscribers Harper’s Bazaar 49 Videos 38.9K Actions 12.1K Subscribers Vogue 101 Videos 14.6M Actions 285K Subscribers Glamour 102 Videos 8.4M Actions 218K Subscribers ELLE 102 Videos 88.K Actions 29.2K SubscribersSource: Shareablee Social Loyalty Platform 2015 Platforms: YouTube Period: H1 2015 Publishing Average
  12. 12. #SMX #31a @DanPiech Videos 180 Actions 22M Case Study: Luxury Automotive YouTube Social Landscape 0 0 11M Aston Martin 16 Videos 1.4M Actions 60.0K Subscribers Audi 29 Videos 10.5M Actions 76.2K Subscriber Lamborghini 33 Videos 2.8M Actions 182K Subscribers Ferrari 180 Videos 4.3M Actions 224K Subscribers 45 135 16.5M 5.5M 90 Porsche 90 Videos 14.7M Actions 249K Subscribers BMW 90 Videos 22.5M Actions 55.4K Subscribers Mercedes- Benz 64 Videos 17.2M Actions 94.9K Subscribers Source: Shareablee Social Loyalty Platform 2015 Platforms: YouTube Period: H1 2015 Automotive Average
  13. 13. #SMX #31a @DanPiech Finance Average Videos 70 Case Study: Insurance Company YouTube Social Landscape 0 0 Actions 10M 17.5 52.5 7.5M 2.5M 5M 35 State Farm 65 Videos 1.5M Actions 19.3K Subscribers Source: Shareablee Social Loyalty Platform 2015 Platforms: YouTube Period: H1 2015 Progressive 32 Videos 869K Actions 9.9K Subscribers Prudential 24 Videos 1.3M Actions 5.3K Subscribers Liberty Mutual 54 Videos 9.0M Actions 7.8K Subscribers MetLife 17 Videos 187K Actions 2.7K Subscribers Allstate 72 Videos 178K Actions 13.8K Subscribers
  14. 14. #SMX #31a @DanPiech Case Study: Video less than 3 mins drove 60% of actions for Publishers. TV saw 40% of actions from video between 2-4 min long. 0 1 2 3 4 Millions 00.511.522.533.54 Millions Length of Video (in Secs) vs Actions on YouTube Source: Shareablee, Jan – Jun 2015 Platform: YouTube Publishing TV Under 30 30-59 60-89 90-119 120-149 150-179 180-209 210-239 240-269 270-299 300-359 360-419 420-479 480-539 540-599 Over 600
  15. 15. #SMX #31a @DanPiech For the average brand, videos 1-4 min long drive 50% of Likes. Those under 3 min drive more views. 0 1 2 3 4 5 6 Thousands 0100200300400500600700800900 Thousands Length (in Secs) vs Views Length (in Secs) vs LikesU.S. Overall Under 30 30-59 60-89 90-119 120-149 150-179 180-209 210-239 240-269 270-299 300-359 360-419 420-479 480-539 540-599 Over 600
  16. 16. #SMX #31a @DanPiech Case Study: Retail saw 65% of views from videos less than 1 min, and 60% of Likes from videos :30-90 long. 0 200 400 600 800 1000 12000100200300400500600700800 Thousands Length (in Secs) vs Views Length (in Secs) vs LikesRetail Under 30 30-59 60-89 90-119 120-149 150-179 180-209 210-239 240-269 270-299 300-359 360-419 420-479 480-539 540-599 Over 600
  17. 17. #SMX #31a @DanPiech Case Study: For Travel and Leisure, video length between 6-7 min are highly likeable 0 50 100 150 200 250 300 350 400 4500100200300400500600700800900 Thousands Under 30 30-59 60-89 90-119 120-149 150-179 180-209 210-239 240-269 270-299 300-359 360-419 420-479 480-539 540-599 Over 600 Length (in Secs) vs Views Length (in Secs) vs LikesTravel & Leisure Travel & Leisure
  18. 18. #SMX #31a @DanPiech How much of my engagement consist of what I value most? 96% 89% 90% 77% 95% 94% 95% 91% 96% 4% 11% 10% 23% 5% 6% 5% 9% 4% U.S. Overall Automotive Consumer Goods Finance Publishing Retail Sports & Recreation Travel & Leisure TV YouTube: % Likes & Dislikes Source: Shareablee, Jan – Jun 2015 Likes Dislikes
  19. 19. #SMX #31a @DanPiech Publishers captured higher Likes per View, showing opportunities for co-branded and sponsored content 0 0.002 0.004 0.006 0.008 0.01 0.012 0.014 0.016 Advertiser Publisher Likes per View: Advertiser vs Publisher Source: Shareablee, Jan – Jun 2015 Platform: YouTube Metric: Likes per View
  20. 20. #SMX #31a @DanPiech Case Study: Brands and Publishers can utilize keywords to enhance co-branded and sponsored content Travel Publisher Luxury Hotel Explore ExperienceBeach View perfect World friendly design essentials performance joey beautiful tips craftsmanship fast wine trip guide showhouse travel funky life Discover Experience Beach View World deluxe luxury care best expert special dream inspire scenes bar weddings spot spa leading home heart new Source: Shareablee Social Loyalty Platform 2015 Platforms: YouTube Period: H1 2015
  21. 21. #SMX #31a @DanPiech The average Sports and Retail brand saw the greatest growth since Jan 2014 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 Jan-14 Mar-14 May-14 Jul-14 Sep-14 Nov-14 Jan-15 Mar-15 May-15 Average Actions Thousands Average Views and Engagements on YouTube Videos Source: Shareablee, Jan 2014 – Jun 2015 Platform: YouTube Metric: Average Views and Engagements Automotive Consumer Goods Finance Publishing Retail Sports & Recreation Travel & Leisure TV Growth since Jan 2014 Publishing +23% TV +41% Sports & Recreation +94% +41% +81% +2% +94% +23% +59% +41% +23%
  22. 22. #SMX #31a @DanPiech U.S. Average Videos on YouTube 0 20 40 60 80 100 120 Jan-14 Mar-14 May-14 Jul-14 Sep-14 Nov-14 Jan-15 Mar-15 May-15 Average Videos Average YouTube Videos Source: Shareablee, Jan 2014 – Jun 2015 Platform: YouTube Metric: Average Videos Automotive Consumer Goods Finance Publishing Retail Sports & Recreation Travel & Leisure TV Growth since Jan 2014 Publishing +35% TV +36% Sports & Recreation +28% +15% +113% +53% +28% -28% +55% +36% +35%
  23. 23. #SMX #31a @DanPiech THANK YOU! SEE YOU @SMX WEST SAN JOSE, CA MARCH 1-3, 2016

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