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Beacons In Action By Thomas Walle

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From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Beacons & Beyond: Offline Conversions and Online Retargeting. PRESENTATION: Beacons In Action - Given by Thomas Walle, @ThomasWalle - Gimbal, SVP, Out-of-Home. #SMX #12C

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Beacons In Action By Thomas Walle

  1. 1. #SMX #12C @thomaswalle BEACONS IN ACTION THOMAS WALLE CEO & Co-founder thomas@unacast.com Unacast
  2. 2. #SMX #12C @thomaswalle
  3. 3. #SMX #12C @thomaswalle COMPLEXITY
  4. 4. #SMX #12C @thomaswalle Unacast is the world's largest platform of beacon and proximity companies. Proxbook is built by Unacast
  5. 5. #SMX #12C @thomaswalle
  6. 6. #SMX #12C @thomaswalle PROXBOOK The official directory of proximity solution providers 350 Members 46 Countries +150 Use cases 20 Industry Verticals
  7. 7. #SMX #12C @thomaswalle PROXIMITY SENSORS DEPLOYED GLOBALLY Q2 2015 879,500 3,349,000 (+280%) 5,103,500 (+52%) 6,201,000 (+22%) Q3 2015 Q4 2015 Q1 2016 Q2 2016 8,273,500 (+33%)
  8. 8. #SMX #12C @thomaswalle BEACON STANDARDS 90% 93% 96%96% 5% 25% 38% 45% 6% 7% 13% Q4 2015 Q1 2016Q3 2015Q2 2015 Q2 2016 89% 49% 13% POPULARITY OF DIFFERENT BEACON STANDARDS % of total Proxbook members supporting a beacon standard
  9. 9. #SMX #12C @thomaswalle INDUSTRY NEWS Nearby Notifications Android Instant Apps Proximity Beacon API iPhone 7 iBeacon 2.0?
  10. 10. #SMX #12C @thomaswalle PROXIMITY PRODUCTS AND SERVICES Q4 2015 Q1 2016Q3 2015Q2 2015 Q2 2016 Proximity Advertising Networks Online Retargeting Data MonetizationAnalytics 75% 75% 60% 53% 76% 34% 27% 25% 23% 39% 20% 15% 9% 24% 5% 1% 11%
  11. 11. #SMX #12C @thomaswalle INDUSTRY VERTICALS Retail 70% Shopping Malls Hotels/Tourism Airports Stadium/Sports Cafe/Restaurant Museums Conference Concerts/Festivals Healthcare Cinema/Theatre Theme parks Transportation Automotive Banking Education Gas/Service Stations Logistics Real Estate 65% 52% 54% 50% 51% 49% 51% 47% 46% 49% 44% 46% 43% 46% 37% 39% 37% 39% 37% 38% % of total Proxbook members providing services in a certain vertical Q1 2016 Q2 2016 67% 37% 38% 34% 35% 33% 34% 33% 33% 27% 30% 28% 29% 27% 27% 51% 73%
  12. 12. #SMX #12C @thomaswalle WHO IS LEVERAGING PROXIMITY? 93% of MLB stadiums use beacons 53% of NBA arenas use beacons 75% of NFL stadiums use beacons 47% of NHL arenas use beacons
  13. 13. #SMX #12C @thomaswalle #1 Increase ticket sales #2 Connected all services into one mobile app #5 $500,000 in-app sponsorship revenue #3 App adoption 30% (industry standard 5%) #4 Over $1 million increased ticket sales USE CASE ORLANDO MAGIC
  14. 14. #SMX #12C @thomaswalle #1 Open up new revenue streams #2 Deployed beacons and provided the solution #5 What’s next? #3 Results #4 Recouped installation costs with seat upgrades alone ROI 87% higher transaction value for beacon specific offersUSE CASE GOLDEN STATES WARRIORS
  15. 15. #SMX #12C @thomaswalle #1 Measure ad effectiveness World leading telecomm company #2 Beacons deployed in brand stores globally #3 Cross-environment media tracking and attribution #5 Results 1:1 Matching #4 Matching proximity interactions to store visits USE CASE TELECOMM
  16. 16. #SMX #12C @thomaswalle WHAT WILL HAPPEN NEXT •  Bluetooth to boom •  More than push notifications •  Hardware will be key

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