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Analytics Working Smarter & Harder By Andrew Garberson

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From the #SMX Advanced Conference in Seattle, Washington June 11-13, 2018. SESSION: Making Your Analytics Work Harder & Smarter. PRESENTATION: Analytics Working Smarter & Harder - Given by Andrew Garberson, @garberson - LunaMetrics, Director of Digital Marketing Strategy

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Analytics Working Smarter & Harder By Andrew Garberson

  1. 1. #SMX #23C @Garberson WITH A SLY SMILE TO PROVE IT ANALYTICS WORKING SMARTER &HARDER
  2. 2. #SMX #23C @Garberson Andrew Garberson Director of Marketing Strategy
  3. 3. #SMX #23C @Garberson PORRIDGE, ANYONE?
  4. 4. #SMX #23C @Garberson SEARCH BARLOGO NAVIGATION HEROCTA FORMDOWNLOAD IF: WE START SMARTER THEN: ANALYTICS WORKS HARDER
  5. 5. #SMX #23C @Garberson Search Solutions About LANDO Instagram Case Studies Blog Contact Call Now EverythingYou’ve Heard IsTrue DOWNLOAD REQUEST A QUOTE Name Home Planet Ship Capacity Cape Size SEARCH BOX NAVIGATION HERO IMAGE MAIN CTA PDF DOWNLOAD LEAD FORM
  6. 6. #SMX #23C @Garberson Share these #SMXInsights on your social channels! #SMXInsights EVENTS GOALS CUSTOMDIMENSIONS CALCULATEDMETRICS CUSTOMMETRICS FIRST-PARTYCOOKIES
  7. 7. #SMX #23C @Garberson SITE SEARCHUNDERSTAND: CTA NAVIGATION REDESIGNS & LAYOUT CHANGES Instagram should be in the main navigation Uh... let’s test it
  8. 8. #SMX #23C @Garberson SITE SEARCHUNDERSTAND: CTA NAVIGATION HOW ARE PEOPLE USING THE SITE?
  9. 9. #SMX #23C @Garberson UNDERSTAND: HOW ARE PEOPLE USING THE SITE?
  10. 10. #SMX #23C @Garberson UNDERSTAND: HOW ARE PEOPLE USING THE SITE?
  11. 11. #SMX #23C @Garberson UNDERSTAND: DO IT LIKE LANDO bit.ly/smx-adv- nav1
  12. 12. #SMX #23C @Garberson REQUEST A QUOTE Name Home Planet Ship Capacity Cape Size DOWNLOAD QUANTIFY: CUSTOMER JOURNEYS Do we even know conversion paths? Yeah bro, I got you
  13. 13. #SMX #23C @Garberson REQUEST A QUOTE Name Home Planet Ship Capacity Cape Size SMALL MEDIUM LARGE X-LARGE 2X-LARGE DOWNLOAD QUANTIFY: CUSTOMER JOURNEYS
  14. 14. #SMX #23C @Garberson QUANTIFY: CUSTOMER JOURNEYS Event = Whitepaper Download Segment = Sessions with Download
  15. 15. #SMX #23C @Garberson QUANTIFY: CUSTOMER JOURNEYS Dimension = Ship Capacity Value = User Input
  16. 16. #SMX #23C @Garberson Name Home Planet Ship Capacity Cape Size SMALL MEDIUM LARGE X-LARGE 2X-LARGE DOWNLOAD QUANTIFY: CUSTOMER JOURNEYS REQUEST A QUOTE DOWNLOAD EverythingYou’ve Heard IsTrue Now serving Cloud City! >
  17. 17. #SMX #23C @Garberson QUANTIFY: CUSTOMER JOURNEYS REQUEST A QUOTE Name Home Planet Ship Capacity Cape Size SMALL MEDIUM LARGE X-LARGE 2X-LARGE DOWNLOAD Header, Request a Consultation V In-Article, Let’s Talk! V Header, Contact Form
  18. 18. #SMX #23C @Garberson UNDERSTAND: DO IT LIKE LANDO bit.ly/smx-adv-form bit.ly/smx-adv-cookie
  19. 19. #SMX #23C @Garberson SITE SEARCHCALCULATE: CTA NAVIGATION CUSTOM METRICS & MATH I’m too busy to pick through the data. Then let’s make it simpler
  20. 20. #SMX #23C @Garberson Share these #SMXInsights on your social channels! #SMXInsights Custom metrics can be seen as event tracking on steroids [because] context gives meaning to data. -Yehoshua Coren
  21. 21. #SMX #23C @Garberson Name Home Planet Ship Capacity Cape Size CALCULATE: CUSTOM METRICS AND MATH REQUEST A QUOTE SITE SEARCH
  22. 22. #SMX #23C @Garberson CALCULATE: REQUIRED READING BY CHARLES FARINA
  23. 23. #SMX #23C @Garberson CALCULATE: DO IT LIKE LANDO
  24. 24. #SMX #23C @Garberson CALCULATE: DO IT LIKE LANDO bit.ly/smx-adv- lab bit.ly/smx-adv-met bit.ly/smx-adv-calc
  25. 25. #SMX #23C @Garberson SIMPLIFY: MAKE INTERPRETATION EASIER
  26. 26. #SMX #23C @Garberson bit.ly/smx-adv-ds- recipe
  27. 27. #SMX #23C @Garberson ANALYTICS WORKING SMARTER & HARDER EVENTS GOALS CUSTOMDIMENSIONS CALCULATEDMETRICS CUSTOMMETRICS FIRST-PARTYCOOKIES
  28. 28. #SMX #23C @Garberson LEARN MORE: UPCOMING @SMX EVENTS THANK YOU! SEE YOU AT THE NEXT #SMX

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