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#SMX #33D @casieg
An Integrated Approach to Keywords, Content & Links
BETTER TOGETHER: SEARCH &
SOCIAL
#SMX #33D @casieg
•  Director of Online Marketing at KoMarketing, a B2B
Online Marketing firm in Boston, MA.
•  In the onl...
#SMX #33D @casieg
#SMX #33D @casieg
#SMX #33D @casieg
#SMX #33D @casieg
#SMX #33D @casieg
REACH CUSTOMERS
WHERE THEY ARE!
#SMX #33D @casieg
KEYWORDS
#SMX #33D @casieg
* BRAND MENTIONS
COMPETITOR MENTIONS
INDUSTRY KEYWORDS
*
*
* HASHTAGS
#SMX #33D @casieg
#SMX #33D @casieg
#SMX #33D @casieg
#SMX #33D @casieg
#SMX #33D @casieg
#SMX #33D @casieg
CONTENT
#SMX #33D @casieg
#SMX #33D @casieg
#SMX #33D @casieg
#SMX #33D @casieg
#SMX #33D @casieg
#SMX #33D @casieg
#SMX #33D @casieg
#SMX #33D @casieg
BRAND
AWARENESS
#SMX #33D @casieg
* INFLUENCER IDENTIFICATION
SOCIAL MEDIA OUTREACH
EMAIL OUTREACH
*
*
* PAID SOCIAL PROMOTION
#SMX #33D @casieg*
CASE STUDY
LINK BUILDING
#SMX #33D @casieg
#SMX #33D @casieg
MARKETING LAND
#SMX #33D @casieg
MARKETING LAND
INFLUENCERS
#SMX #33D @casieg
MARKETING LAND
INFLUENCERS
RESPONDENTS
#SMX #33D @casieg
MARKETING LAND
INFLUENCERS
RESPONDENTSLINKEDIN AD
TWITTER AD
#SMX #33D @casieg
MARKETING LAND
INFLUENCERS
RESPONDENTSLINKEDIN AD
BLOG POST
SOCIAL
NEWSLETTER
TWITTER AD
#SMX #33D @casieg
•  30+ PRESS/BLOG PICK-UPS
•  ENTREPENEUR, HUBSPOT
•  TOP LINKED PAGES ON SITE
•  TOP TRAFFICKED PAGES
#SMX #33D @casieg
* GO TO YOUR CUSTOMERS
LISTEN TO THEM
CONNECT WITH THEM
*
*
* STALK THEM…KIND OF
#SMX #33D @casieg
THANK YOU!
SEE YOU @SMX WEST
SAN JOSE, CA
MARCH 1-3, 2016
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An Integrated Approach to Keywords Content and Links By Casie Gillette

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From the Search Marketing Expo - SMX East Conference in New York City, NY, September 29 - October 1, 2015. SESSION: Better Together: Search & Social. PRESENTATION: An Integrated Approach to Keywords Content and Links - Given by Casie Gillette, @casieg, Director of Online Marketing - KoMarketing. #SMX #33D

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An Integrated Approach to Keywords Content and Links By Casie Gillette

  1. 1. #SMX #33D @casieg An Integrated Approach to Keywords, Content & Links BETTER TOGETHER: SEARCH & SOCIAL
  2. 2. #SMX #33D @casieg •  Director of Online Marketing at KoMarketing, a B2B Online Marketing firm in Boston, MA. •  In the online marketing industry for over 10 years, working on both the agency side and in-house. •  Responsible for developing and implementing strategies for both small businesses and Fortune 500 companies. •  Connect with her on Twitter @casieg. ABOUT CASIE:
  3. 3. #SMX #33D @casieg
  4. 4. #SMX #33D @casieg
  5. 5. #SMX #33D @casieg
  6. 6. #SMX #33D @casieg
  7. 7. #SMX #33D @casieg REACH CUSTOMERS WHERE THEY ARE!
  8. 8. #SMX #33D @casieg KEYWORDS
  9. 9. #SMX #33D @casieg * BRAND MENTIONS COMPETITOR MENTIONS INDUSTRY KEYWORDS * * * HASHTAGS
  10. 10. #SMX #33D @casieg
  11. 11. #SMX #33D @casieg
  12. 12. #SMX #33D @casieg
  13. 13. #SMX #33D @casieg
  14. 14. #SMX #33D @casieg
  15. 15. #SMX #33D @casieg CONTENT
  16. 16. #SMX #33D @casieg
  17. 17. #SMX #33D @casieg
  18. 18. #SMX #33D @casieg
  19. 19. #SMX #33D @casieg
  20. 20. #SMX #33D @casieg
  21. 21. #SMX #33D @casieg
  22. 22. #SMX #33D @casieg
  23. 23. #SMX #33D @casieg BRAND AWARENESS
  24. 24. #SMX #33D @casieg * INFLUENCER IDENTIFICATION SOCIAL MEDIA OUTREACH EMAIL OUTREACH * * * PAID SOCIAL PROMOTION
  25. 25. #SMX #33D @casieg* CASE STUDY LINK BUILDING
  26. 26. #SMX #33D @casieg
  27. 27. #SMX #33D @casieg MARKETING LAND
  28. 28. #SMX #33D @casieg MARKETING LAND INFLUENCERS
  29. 29. #SMX #33D @casieg MARKETING LAND INFLUENCERS RESPONDENTS
  30. 30. #SMX #33D @casieg MARKETING LAND INFLUENCERS RESPONDENTSLINKEDIN AD TWITTER AD
  31. 31. #SMX #33D @casieg MARKETING LAND INFLUENCERS RESPONDENTSLINKEDIN AD BLOG POST SOCIAL NEWSLETTER TWITTER AD
  32. 32. #SMX #33D @casieg •  30+ PRESS/BLOG PICK-UPS •  ENTREPENEUR, HUBSPOT •  TOP LINKED PAGES ON SITE •  TOP TRAFFICKED PAGES
  33. 33. #SMX #33D @casieg * GO TO YOUR CUSTOMERS LISTEN TO THEM CONNECT WITH THEM * * * STALK THEM…KIND OF
  34. 34. #SMX #33D @casieg THANK YOU! SEE YOU @SMX WEST SAN JOSE, CA MARCH 1-3, 2016

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