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Amazon Isn't Your Brand's Enemy: Learn How To Leverage Amazon & Their Advertising Platforms for Growth & Profit By Bryant Garvin

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From the #SMX Advanced Conference in Seattle, Washington June 11-13, 2018. SESSION: Amazon: How to Optimize, Compete & Win On The World's Biggest Marketplace. PRESENTATION: Amazon Isn't Your Brand's Enemy: Learn How To Leverage Amazon & Their Advertising Platforms for Growth & Profit - Given by Bryant Garvin, @bryantgarvin - Purple, Director of Marketing

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Amazon Isn't Your Brand's Enemy: Learn How To Leverage Amazon & Their Advertising Platforms for Growth & Profit By Bryant Garvin

  1. 1. #SMX #14C @BryantGarvin Amazon Isn’t Your Brand’s Enemy Learn How To Leverage Amazon & Their Advertising Platforms For Growth & Profit
  2. 2. #SMX #14C @BryantGarvin Family is everything to me
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  6. 6. #SMX #14C @BryantGarvin Google Trends THE GROWTH
  7. 7. #SMX #14C @BryantGarvin Google Trends THE GROWTH
  8. 8. #SMX #14C @BryantGarvin Feel Better @BryantGarvin@LifeOnPurple Video First
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  19. 19. #SMX #14C @BryantGarvin Share these #SMXInsights on your social channels! #SMXInsights 49% of Product Searches Start on Amazon 28% of all Ecommerce sales done through Amazon Ignore if You Don’t Like Sales
  20. 20. #SMX #14C @BryantGarvin
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  23. 23. #SMX #14C @BryantGarvin Control Wholesale
  24. 24. #SMX #14C @BryantGarvin Seller Central •Open to anyone •Sell directly to Amazon’s customers •Flexible logistical options •Quick payment terms •Brand controls retail pricing •Limited advertising options •Complex sales process •Enhanced Brand Vendor Central •Invite only •Sell to Amazon •Fixed logistical options •Traditional payment terms •Amazon controls retail pricing •Multiple advertising options •Traditional sales process •A+ content
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  26. 26. #SMX #14C @BryantGarvin FBA FBM
  27. 27. #SMX #14C @BryantGarvin Share these #SMXInsights on your social channels! #SMXInsights Seller or Vendor Price Control vs Wholesale FBA (Prime) vs FBM (no Prime)
  28. 28. #SMX #14C @BryantGarvin
  29. 29. #SMX #14C @BryantGarvin
  30. 30. #SMX #14C @BryantGarvin “I would say advertising continues to be a bright spot both from a product standpoint and also financially. It continued to be a strong contributor to profitability in Q1. It's now a multibillion-dollar program.” – Amazon CFO
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  48. 48. #SMX #14C @BryantGarvin Feel Better @BryantGarvin@LifeOnPurple WRAP UP
  49. 49. #SMX #14C @BryantGarvin Share these #SMXInsights on your social channels! #SMXInsights Amazon is Silent Third Horseman $4 BILLION in Advertising Revenue Amazon Media Group - AAP –Programmatic Display using Amazon data sources! Everyone Ignoring AMG Right Now!
  50. 50. #SMX #14C @BryantGarvin
  51. 51. #SMX #14C @BryantGarvin Feel Better @BryantGarvin@LifeOnPurple

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