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Simple Metrics –@kylejbritt#smx#21B 
Simple Metrics: 
A Tale of a Like, a Share, and 
Customers that Don’t Care.
Simple Metrics –@kylejbritt#smx#21B 
@kylejbritt 
Sr. Digital Strategist 
Havas Discovery 
blog: simpleand.co
Simple Metrics –@kylejbritt#smx#21B 
Engagement (n): 
Emotional involvement or 
commitment
Simple Metrics –@kylejbritt#smx#21B 
Likes, Comments, Shares, RTs, 
RePins, Replies, Favorites, +1s…
Simple Metrics –@kylejbritt#smx#21B 
Engagement > Interaction 
Interaction Engagement
Simple Metrics –@kylejbritt#smx#21B 
1.Understand your Customers
Simple Metrics –@kylejbritt#smx#21B 
1.Understand your Customers 
2.Study your Sales Cycle
Simple Metrics –@kylejbritt#smx#21B 
1.Understand your Customers 
2.Study your Sales Cycle 
3.Find the Social Connection
Simple Metrics –@kylejbritt#smx#21B 
1.Understand your Customers 
2.Study your Sales Cycle 
3.Find the Social Connection 
...
Simple Metrics –@kylejbritt#smx#21B 
1.Understand your Customers 
2.Study your Sales Cycle 
3.Find the Social Connection 
...
Simple Metrics –@kylejbritt#smx#21B 
Value = Returns 
/
Simple Metrics –@kylejbritt#smx#21B 
Thank You! 
@kylejbritt 
simpleand.co
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A Tale of a Like, a Share and Customers That Do Not Care

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From the SMX Social Media Marketing Conference in Las Vegas, Nevada, November 18-20, 2014. SESSION: Testing, Testing, Testing: How To Choose The Right Images, Headlines, & Content For Social Sharing. PRESENTATION: A Tale of A Like A Share And Customers That Don't Care - Given by Kyle J. Britt, @kylejbritt of @HavasDiscovery. #SMX #21B

Published in: Marketing
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A Tale of a Like, a Share and Customers That Do Not Care

  1. 1. Simple Metrics –@kylejbritt#smx#21B Simple Metrics: A Tale of a Like, a Share, and Customers that Don’t Care.
  2. 2. Simple Metrics –@kylejbritt#smx#21B @kylejbritt Sr. Digital Strategist Havas Discovery blog: simpleand.co
  3. 3. Simple Metrics –@kylejbritt#smx#21B Engagement (n): Emotional involvement or commitment
  4. 4. Simple Metrics –@kylejbritt#smx#21B Likes, Comments, Shares, RTs, RePins, Replies, Favorites, +1s…
  5. 5. Simple Metrics –@kylejbritt#smx#21B Engagement > Interaction Interaction Engagement
  6. 6. Simple Metrics –@kylejbritt#smx#21B 1.Understand your Customers
  7. 7. Simple Metrics –@kylejbritt#smx#21B 1.Understand your Customers 2.Study your Sales Cycle
  8. 8. Simple Metrics –@kylejbritt#smx#21B 1.Understand your Customers 2.Study your Sales Cycle 3.Find the Social Connection
  9. 9. Simple Metrics –@kylejbritt#smx#21B 1.Understand your Customers 2.Study your Sales Cycle 3.Find the Social Connection 4.Create Content that Connects
  10. 10. Simple Metrics –@kylejbritt#smx#21B 1.Understand your Customers 2.Study your Sales Cycle 3.Find the Social Connection 4.Create Content that Connects 5.Measure What Matters
  11. 11. Simple Metrics –@kylejbritt#smx#21B Value = Returns /
  12. 12. Simple Metrics –@kylejbritt#smx#21B Thank You! @kylejbritt simpleand.co

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