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5 Minute Data Makeover Using Extreme Excel Excellence by Annie Cushing

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From SMX East 2013 / SearchMarketingExpo.com - Extreme Excel Excellence by @AnnieCushing - #SMX #22A

Slide deck from Annie Cushing's presentation on how to give your data an extreme makeover in under 5 minutes using these tips, tactics & macros to make sexy charts from your analytics data.

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5 Minute Data Makeover Using Extreme Excel Excellence by Annie Cushing

  1. 1. MINUTE DATA # Annie Cushing Annielytics.com @AnnieCushing #SMX #22A October 2, 2013 MAKEOVER 5 #
  2. 2. MY DAY JOB 1. CONSULTING FOR SEO, ANALYTICS 2. SITE AUDITS 3. ANALYTICS AUDITS 4. DASHBOARDS 5. TRAINING
  3. 3. I TALK ABOUT MAKING DATA SEXY A LOT
  4. 4. BUT WHY?
  5. 5. Great book! H/t, Rand Fishkin
  6. 6. LET’S TALK MOTIVATION
  7. 7. STATUS QUO BIAS
  8. 8. a preference for the CURRENT STATE OF AFFAIRS
  9. 9. Gain =
  10. 10. Gain = Loss =
  11. 11. Gain = Loss = x2
  12. 12. EXPERIMENT
  13. 13. those willing to EXCHANGE?
  14. 14. NOW LET’S TALK BRAIN
  15. 15. DUAL PROCESS THEORY
  16. 16. TWO SYSTEMS
  17. 17. AUTOMATIC SYSTEM =
  18. 18. 1. FAST
  19. 19. 1. FAST 2. UNCONSCIOUS
  20. 20. 1. FAST 2. UNCONSCIOUS 3. MULTI-TASKING
  21. 21. 1. FAST 2. UNCONSCIOUS 3. MULTI-TASKING 4. ASSOCIATIVE
  22. 22. 1. FAST 2. UNCONSCIOUS 3. MULTI-TASKING 4. ASSOCIATIVE 5. REQUIRES LITTLE ENERGY
  23. 23. GO “D’AWWW”
  24. 24. MULTITASK FAMILIAR TASKS
  25. 25. REACT TO IMMINENT DANGER
  26. 26. REFLECTIVE SYSTEM =
  27. 27. 1. SLOW
  28. 28. 1. SLOW 2. CONSCIOUS
  29. 29. 1. SLOW 2. CONSCIOUS 3. SERIAL
  30. 30. 1. SLOW 2. CONSCIOUS 3. SERIAL 4. ANALYTICAL
  31. 31. 1. SLOW 2. CONSCIOUS 3. SERIAL 4. ANALYTICAL 5. CONSUMES A LOT OF ENERGY
  32. 32. SOLVE PUZZLES
  33. 33. MAKE WEIGHTY DECISIONS
  34. 34. MULTITASK UNFAMILIAR TASKS
  35. 35. when your client or boss sees a report like THIS …
  36. 36. or perhaps like THIS …
  37. 37. or (brace yourself) THIS …
  38. 38. Continued 3 more screens!
  39. 39. it forces people to use their REFLECTIVE SYSTEM
  40. 40. WHICH SLOWS THEM DOWN
  41. 41. AND MAKES IT EASY TO MAINTAIN THE STATUS QUO
  42. 42. SO HOW DO WE INSPIRE ACTION?
  43. 43. BY MAKING YOUR DATA SEXY
  44. 44. CRAWL
  45. 45. CONDITIONAL FORMATTING
  46. 46. for when you just have to have TABULAR DATA …
  47. 47. HIGHLIGHT TRENDS
  48. 48. COMPARE VALUES
  49. 49. COMPARE VALUES PICK ONE, ANY ONE (unless you want to look like the Honey Boo Boo of analysts)
  50. 50. HIGHLIGHT PATTERN MATCHES
  51. 51. LEARN HOW My Search Engine Land post on conditional formatting Mike Girvin’s hour-long video tutorial Awesome ebook by Sharon Parq ($20)
  52. 52. WALK
  53. 53. BASIC CHARTING
  54. 54. MY STARTING POINT
  55. 55. 0 50 100 150 200 05/01 05/03 05/05 05/07 05/09 05/11 05/13 05/15 05/17 05/19 05/21 05/23 05/25 05/27 05/29 05/31 AdWords Clicks for May
  56. 56. 0 50 100 150 200 05/01 05/03 05/05 05/07 05/09 05/11 05/13 05/15 05/17 05/19 05/21 05/23 05/25 05/27 05/29 05/31 AdWords Clicks for May
  57. 57. 0 50 100 150 200 05/01 05/03 05/05 05/07 05/09 05/11 05/13 05/15 05/17 05/19 05/21 05/23 05/25 05/27 05/29 05/31 AdWords Clicks for May
  58. 58. 0 50 100 150 200 05/01/13 05/02/13 05/03/13 05/04/13 05/05/13 05/06/13 05/07/13 05/08/13 05/09/13 05/10/13 05/11/13 05/12/13 05/13/13 05/14/13 05/15/13 05/16/13 05/17/13 05/18/13 05/19/13 05/20/13 05/21/13 05/22/13 05/23/13 05/24/13 05/25/13 05/26/13 05/27/13 05/28/13 05/29/13 05/30/13 05/31/13 AdWords Clicks for May
  59. 59. 0 50 100 150 200 05/01 05/03 05/05 05/07 05/09 05/11 05/13 05/15 05/17 05/19 05/21 05/23 05/25 05/27 05/29 05/31 AdWords Clicks for May
  60. 60. OR GO TOTALLY MINIMALIST
  61. 61. TO ACHIEVE MINIMALIST PERFECTION • Delete vertical axis • Delete gridlines • Delete tick marks • Add data labels to inside end • Change font to white • Get rid of decimals • Reduce gap width of columns (to make fatter)
  62. 62. 0 50 100 150 200 05/01 05/03 05/05 05/07 05/09 05/11 05/13 05/15 05/17 05/19 05/21 05/23 05/25 05/27 05/29 05/31 AdWords Clicks for May
  63. 63. LEARN HOW My Annielytics post on creating charts [VIDE0] My Search Engine Land post on making your charts sexy My Moz post on charting and creating chart templates Bill Jelen’s Charts and Graphs book (< $25) My Search Engine Land post on custom number formatting
  64. 64. RUN
  65. 65. ADVANCED CHARTING
  66. 66. COMBINATION CHART
  67. 67. CALL TO ACTION
  68. 68. $6801 $377 $106 CHECK OUT THESE COSTS
  69. 69. 1 4 4 COMPARED TO THESE RESULTS
  70. 70. 8 xs more jobs for 1/10TH the $
  71. 71. WOULD TAKE A TO SEE THAT!
  72. 72. EVEN WOULD SEE THAT
  73. 73. PROMOTES INERTIA
  74. 74. Not bad! Not bad at all. Carry on …
  75. 75. STIMULATES ACTION
  76. 76. Move more money over to Bing! Pronto!
  77. 77. PIVOT CHART
  78. 78. there is one major MICROSOFT OVERSIGHT
  79. 79. PIVOT CHARTS ARE PC SWIM ONLY!
  80. 80. AND I SEEM TO BE THE ONLY MAC USER WHO CARES
  81. 81. CORRELATION ANALYSIS
  82. 82. INTERACTIVE CHARTS
  83. 83. LEARN HOW My tutorial on how to use pivot tables [VIDEO] My Search Engine Land post on how to use pivot tables My Search Engine Land post on combination charts My Annielytics tutorial on how to use pivot charts [VIDEO] My Marketing Land tutorial on scrolling charts [VIDEO] My Marketing Land tutorial on charts with drop-downs [VIDEO]
  84. 84. Summary blog post www.annielytics.com
  85. 85. E: ANNIE@ANNIELYTICS.COM T: @ANNIECUSHING L: LINKEDIN.COM/IN/ANNIECUSHING
  86. 86. http://www.slideshare.net/SearchMarketingExpo # see more presentations at: #

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